BMT 1400 Quiz1

Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike. a. product b. distribution c. promotion d. price

a

Kashi Heart to Heart cereal is aimed at people concerned about their heart health. These people represent the Kashi a. target market b. marketing tactic c. consumer advocates d. marketing strategy e. marketing mix

a

The definition of marketing implies that_____ should receive benefits from exchange relationships. a. both customers and businesses b. only selected customers c. only customers d. only business

a

Initiatives intended to improve an organization's positive impact on society and the natural environment are called a. socially conscious marketing b. green marketing c. environmental marketing d. energy conscious marketing

b

Marketing activities are a. used by all types and sizes of businesses but not by nonprofits b. used by all sizes of organizations including for-profit, nonprofit, and governmental agencies c. used by small businesses and small nonprofits the most d. limited to use by larger for profit and nonprofit organizations

b

Which of the following is essentially an uncontrollable factor in developing a marketing mix? a. advertising campaigns b. government regulations c. pricing strategies d. retail locations

b

Managing customer relationships requires identifying patterns of _____ and then using that information to focus on the most promising and profitable customers. a. retailer information b. stock market cycles c. buying behavior d. personality differnces

c

The marketing environment is best described as being: a. composed of controllable variables b. slow, with frequent fluctuations c. dynamic and changing d. composed of variables independent of one another e. an indirect influence on the performance of marketing activities

c

Long-term relationships with profitable customers is the key objective of a. e-marketing b. distribution channels c. personal selling d. customer relationship management

d

Making modifications to packaging or brand names involves the _____ component of the marketing mix. a. price b. distribution c. market d. product e. promotion

d

When DataComp Corp., a producer of computer software, delayed the introduction of its new spreadsheet program to modify the package, its scheduled magazine advertisements announcing the new product needed to be revised. In this case, a change in the ___________ variable caused changes in the ___________ variable of the marketing mix. a) distribution; promotion b) distribution; product c) product; price d) product; promotion e) promotion; price

d

Which of the following scenarios involves the distribution element of the marketing mix? a. determining whether an advertising message would be more effective on television or magazines b. developing a new warranty policy for an existing product c. deciding whether or not a product should continue to be sold d. deciding whether or not to have a retail outlet in addition to a website

d

_____ is a customers subjective assessment of benefits relative to costs in determining the worth of a product. a. marketing orientation b. price assessment c. monetary price d. value

d

A marketing manager decides what combination of variables is needed to satisfy customer's needs for a general product. What are the essential variables that the marketing manager combines? a. Customer and promotion variables b. product, price, and customer variables c. marketing environment variables d. target market variable e. Product, price, distribution. and promotion variables

e

Customer costs include anything the buyer must give up in order to obtain the benefits the product provides. The most obvious customer cost is a. availability b. effort c. risk d. time e. monetary money

e

Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets a. political figures b. goods c. services d. applications e. ideas

e

The focal point of all marketing activities is its: a. products b. profits c. marketing mix d. sales e. customers

e

The three basic forms that a product can take are a. brands, services, and tangibles b. markets, products, and images c. goods, ideas, and intangibles, d. ideas, services, and things e. services, ideas, and goods

e

When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. which of the following marketing mix variables is implicated in this regard? a. price b. distribution c. packaging d. product e. promotion

e