BNAD Chapter 15 Mindtap Questions
The supplier in the franchise relationship is known as a (blank), while the (blank) gains the right to sell products in exchange for some type of consideration.
1) franchisor 2) franchisee
Online retailing satisfies consumer expectations to have (blank) available to obtain the goods and services they desire at their (blank)
1) multiple channels 2) convenience
Direct-response marketing
A retailer advertises a product and makes it availible through mail, telephone, or online
Identify each type of specialty retailer by matching the descriptions of specialty retailers in the left column to the types of specialty retailers in the right column: Category killers
A very large specialty store that concentrates on a major product category and competes on the basis of low prices and product availability
Catalog marketing
An organization provides a catalog from which customers make selections and place orders
Supermarkets use (blank) to allocate space for their many product categories, such as cosmetics, cereals, and soups.
Category management
Identify each location of retail store by matching the descriptions of retail stores in the left column to the location of retail stores in the right column: power shopping center
Combines off-price stores with category killers
Which type of stores are large retail organizations with a wide product mix and are organized into separate departments?
Department stores
What is the use of the telephone, internet, and nonpersonal media to introduce products to customers, who can then purchase them via mail, telephone, or online?
Direct marketing
Outlet center
Features discount and factory outlet stores carrying traditional manufacturer brands
Limited-line wholesalers
Full-service wholesalers that carry only a few product lines but many products within those lines
Rack jobbers
Full-service, specialty-line wholesalers that own and maintain display racks in stores
Brokers
Intermediaries that bring buyers and sellers together temporarily
Superregional shopping center
Large department stores with the widest and deepest product mixes that attract customers from many miles away and can also include special attractions beyond stores, like skating rinks, amusement centers, or upscale restaurants
(blank) are designed to resemble traditional "Main Street" shopping centers and often use architectural design to create a sense of place.
Lifestyle shopping centers
Identify each type of wholesaler by matching the descriptions of wholesalers in the left column to the types of wholesalers in the right column: Drop shippers
Limited-service wholesalers that take title to goods and negotiate sales but never actually take possession of products
Cash-and-carry wholesalers
Limited-service wholesalers whose customers pay cash and furnish transportation
Which of the following are independently owned businesses that take title to goods, assume ownership risks, and buy and resell products to other wholesalers, business customers, or retailers?
Merchant wholesalers
Community shopping center
One or two department stores, some specialty stores, and convenience stores
What is retailing that makes products available to buyers through internet connections?
Online retailing
(blank) includes all transactions in which a buyer intends to consume a product through personal, family, or household use.
Retailing
Telemarketing
Selling via the phone
Which type of retailers are giant retail outlets that carry food and non-food products found in supermarkets as well as most routinely purchased consumer products?
Superstores
(blank) is transactions in which products are bought for resale, making other products, or general business operations.
Wholesaling
When retailers use multiple types of retailing to complement their stores with websites, apps, catalogs, television home shopping, and more, they are using (blank)
multichannel retailing
The use of machines to dispense products is called (blank)
vending
Neighborhood shopping center
Several small convenience and specialty stores
Identify each form of direct marketing by matching the descriptions of direct marketing in the left column to the forms of direct marketing in the right column: Television home shopping
Shopping channels where customers phone in orders directly
Off-price retailers
Stores that buy manufacturers' seconds, overruns, returns, and off-season merchandise for resale to consumers at deep discounts
Traditional specialty retailers
Stores that carry a narrow product mix with deep product lines