BNAD Chapter 15 Mindtap Questions

The supplier in the franchise relationship is known as a (blank), while the (blank) gains the right to sell products in exchange for some type of consideration.

1) franchisor 2) franchisee

Online retailing satisfies consumer expectations to have (blank) available to obtain the goods and services they desire at their (blank)

1) multiple channels 2) convenience

Direct-response marketing

A retailer advertises a product and makes it availible through mail, telephone, or online

Identify each type of specialty retailer by matching the descriptions of specialty retailers in the left column to the types of specialty retailers in the right column: Category killers

A very large specialty store that concentrates on a major product category and competes on the basis of low prices and product availability

Catalog marketing

An organization provides a catalog from which customers make selections and place orders

Supermarkets use (blank) to allocate space for their many product categories, such as cosmetics, cereals, and soups.

Category management

Identify each location of retail store by matching the descriptions of retail stores in the left column to the location of retail stores in the right column: power shopping center

Combines off-price stores with category killers

Which type of stores are large retail organizations with a wide product mix and are organized into separate departments?

Department stores

What is the use of the telephone, internet, and nonpersonal media to introduce products to customers, who can then purchase them via mail, telephone, or online?

Direct marketing

Outlet center

Features discount and factory outlet stores carrying traditional manufacturer brands

Limited-line wholesalers

Full-service wholesalers that carry only a few product lines but many products within those lines

Rack jobbers

Full-service, specialty-line wholesalers that own and maintain display racks in stores

Brokers

Intermediaries that bring buyers and sellers together temporarily

Superregional shopping center

Large department stores with the widest and deepest product mixes that attract customers from many miles away and can also include special attractions beyond stores, like skating rinks, amusement centers, or upscale restaurants

(blank) are designed to resemble traditional "Main Street" shopping centers and often use architectural design to create a sense of place.

Lifestyle shopping centers

Identify each type of wholesaler by matching the descriptions of wholesalers in the left column to the types of wholesalers in the right column: Drop shippers

Limited-service wholesalers that take title to goods and negotiate sales but never actually take possession of products

Cash-and-carry wholesalers

Limited-service wholesalers whose customers pay cash and furnish transportation

Which of the following are independently owned businesses that take title to goods, assume ownership risks, and buy and resell products to other wholesalers, business customers, or retailers?

Merchant wholesalers

Community shopping center

One or two department stores, some specialty stores, and convenience stores

What is retailing that makes products available to buyers through internet connections?

Online retailing

(blank) includes all transactions in which a buyer intends to consume a product through personal, family, or household use.

Retailing

Telemarketing

Selling via the phone

Which type of retailers are giant retail outlets that carry food and non-food products found in supermarkets as well as most routinely purchased consumer products?

Superstores

(blank) is transactions in which products are bought for resale, making other products, or general business operations.

Wholesaling

When retailers use multiple types of retailing to complement their stores with websites, apps, catalogs, television home shopping, and more, they are using (blank)

multichannel retailing

The use of machines to dispense products is called (blank)

vending

Neighborhood shopping center

Several small convenience and specialty stores

Identify each form of direct marketing by matching the descriptions of direct marketing in the left column to the forms of direct marketing in the right column: Television home shopping

Shopping channels where customers phone in orders directly

Off-price retailers

Stores that buy manufacturers' seconds, overruns, returns, and off-season merchandise for resale to consumers at deep discounts

Traditional specialty retailers

Stores that carry a narrow product mix with deep product lines