BUAD 332 Exam 2 (Ch 5-8)

When making a​ purchase, the buyer goes through a decision process consisting of all of the​ following: ________.

need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and​ post-purchase behavior

Occupation, age, and lifestyle are​ _________ factors that influence consumer buyer behavior.

personal

To target the best market​ segments, the company first evaluates various factors related to market attractiveness. Of the​ following, which is NOT one of those​ factors? A. Compatibility with company objectives and resources. B. Compatibility with company mission and vision C. Evaluation of each​ segment's growth characteristics D. Evaluation of each​ segment's size characteristics E. Evaluation of each​ segment's structural attractiveness

B. Compatibility with company mission and vision

Marketers must consider potential product issues related to social responsibility. Of the​ following, which is NOT one of the product issues associated with social​ responsibility? A. Patent protection B. Product differentiation and positioning C. Product warranties D. Product safety E. Public policy issues and regulations

B. Product differentiation and positioning

Which of the following would be an appropriate strategy in the maturity stage of the product life​ cycle? A. Select products to​ maintain, harvest​, or drop. B. Use promotional spending to inform consumers and get them to try the product. C. Produce basic versions of the product and focus on selling to those buyers who are most ready to buy. D. Modify the​ market, product​ offering, and marketing mix. E. Shift some advertising from building product awareness to building product conviction and purchase.

D. Modify the​ market, product​ offering, and marketing mix.

Services are characterized by four key​ aspects: ______________________. A. services are​ intangible, variable,​ perishable, and inexpensive B. services are​ intangible, inexpensive, easy to​ find, and automated C. services are​ intangible, perishable,​ consistent, and inseparable D. services are​ intangible, inseparable,​ variable, and perishable E. services are​ inexpensive, easy to​ find, intangible, and variable

D. services are​ intangible, inseparable,​ variable, and perishable

Broadly​ defined, a product is anything that can be offered to a market for​ ___________, or consumption that might satisfy a want or need. Products include not only physical​ objects, but also​ services, events,​ persons, places,​ organizations, ideas, or mixtures of these entities. A. ​requisition, use, attention B. ​use, purchase, acquisition C. ​acquisition, trial, attention D. ​attention, acquisition, use E. ​rent, acquisition, use

D. ​attention, acquisition, use

​Ideally, a company must carry out strong new product planning and set up a systematic new product development process that is​ _________ to find and grow new products. A. ​competitor-driven B. profitable C. ​cost-effective D. ​customer-driven E. ​employee-driven

D. ​customer-driven

The number of product lines a company manages is the product mix​ ______. The total number of items a company carries within its product line is the product mix​ _____. A. ​width; depth B. ​length; width C. ​consistency; depth D. ​width; length E. ​depth; length

D. ​width; length

The new product development process consists of sequential steps. The first step is​ _______ and the last step is​ ______________. A. idea​ generation; test marketing B. idea​ screening; test marketing C. business​ analysis; product development D. product concept​ development; commercialization E. idea​ generation; commercialization

E. idea​ generation; commercialization

We define the​ ________ process as the mental process through which an individual passes from first learning about an innovation to final adoption.

adoption

What are the five characteristics that are especially important in influencing an​ innovation's rate of​ adoption?

relative​ advantage, complexity,​ compatibility, divisibility, and communicability

Technology advances have made​ B-to-B online purchasing possible. This is called​ ________. A. ​web-based submissions of proposals B. ​e-shipping options C. automated requests for proposals D. ​e-procurement E. online bidding

D. e-procurement

In which step of the buying decision process is the final order with the chosen supplier​ developed? A. Product specification B. Supplier selection C. General need description D. ​Order-routine specification E. Proposal solicitation

D. order-routine specification

Once segments have been​ identified, market​ ________ evaluates each​ segment's attractiveness and selects one or more to serve. A. segmentation B. positioning C. differentiation D. targeting E. micromarketing

D. targeting

Which of the following statements regarding the business market is​ correct?

Many sets of business purchases are made for one set of consumer purchases.

What determines whether the buyer is satisfied or dissatisfied with a​ purchase?

The relationship between the​ consumer's expectations and the​ product's perceived performance

__________________ determines whether the buyer is satisfied or dissatisfied with a purchase.

The relationship between the​ consumer's expectations and the​ product's perceived performance

Generally, the​ consumer's purchase decision will be to buy the most preferred​ brand, but two factors can come between the purchase intention and the purchase decision. These two factors are​ ________.

attitudes of others and unexpected situational factors

What are the five stages of the consumer adoption​ process, in the correct​ sequence?

awareness,​ interest, evaluation,​ trial, and adoption

When marketers create services marketing​ strategy, they understand they must execute on external marketing but also develop​ _______________________________. A. internal strategies to motivate employees and interactive marketing to create service delivery skills among service providers B. employee and​ customer-facing marketing strategies as well C. interactive marketing strategies for service providers and vendors D. create strategies that enhance​ buyer-seller interaction E. internal marketing programs for customer service representatives

A. internal strategies to motivate employees and interactive marketing to create service delivery skills among service providers

To be more socially​ responsible, some companies are appointing​ _____________. Their job is to protect consumers from harm and the company from liability by proactively ferreting out potential product problems. A. product stewards B. attorneys C. product champions D. brand managers E. product managers

A. product stewards

What is the mistaken assumption that​ business-to-business companies often make about digital and social​ media? A. That digital and social media are useful primarily to consumer products and services companies B. That digital and social media require teams of specialists C. That digital and social media choices are confined to Twitter and Facebook D. That digital and social media are only effective with large expenditures E. That digital and social media yield little except for brand awareness

A. That digital and social media are useful primarily to consumer products and services companies.

One concern about the expanding use of​ e-procurement for​ B-to-B purchasing is that​ ________. A. it can erode​ decades-old customer-supplier relationships B. it takes more time than traditional purchasing methods C. it is more costly than traditional purchasing methods D. online information can contain viruses E. very few buyers know how to use the technology

A. it can erode decades-old customer-supplier relationships

Marketers must make important decisions when developing individual products and services. Which of the following correctly identifies those important​ decisions? A. Product​ attributes, pricing,​ advertising, distribution, and promotion B. Product​ attributes, branding,​ packaging, labeling, and product support services C. Product​ attributes, branding, quality​ level, pricing, and distribution D. Quality​ level, pricing,​ advertising, distribution, and promotion E. ​Branding, pricing,​ advertising, distribution, and product support services

B. Product​ attributes, branding,​ packaging, labeling, and product support services

The product development process starts with​ ________. Next comes​ ________, which reduces the number of ideas based on the​ company's own criteria. A. idea​ screening; product concept development B. idea​ generation; idea screening C. idea​ screening; idea generation D. idea​ generation; product development E. product concept​ development; product development

B. idea​ generation; idea screening

Which of the following correctly identifies the levels for which marketers make product and service​ decisions? A. primarily individual product and product line decisions B. individual​ product, product​ line, and product mix decisions C. primarily individual product and product mix decisions D. individual​ product, product line​ extensions, and product mix decisions E. product​ development, individual​ product, product​ line, and product mix decisions

B. individual​ product, product​ line, and product mix decisions

The totality of a​ company's product lines and items offered to customers is known as its​ _________________. A. product line length B. product mix C. product line depth D. product lines E. product line width

B. product mix

In which targeting strategy does a firm go after a large share of one or a few smaller​ segments? A. Micromarketing B. Concentrated marketing C. Differentiated marketing D. Mass marketing E. Undifferentiated marketing

B. Concentrated marketing

What are the four major steps in designing a customer​ value-driven marketing​ strategy, in the correct​ sequence? A. ​Positioning, market​ segmentation, market​ targeting, and differentiation B. Market​ segmentation, market​ targeting, differentiation, and positioning C. Market​ segmentation, market​ targeting, positioning, and differentiation D. Market​ segmentation, differentiation, market​ targeting, and positioning E. Market​ targeting, market​ segmentation, differentiation, and positioning

B. Market​ segmentation, market​ targeting, differentiation, and positioning

Once market segments have been​ selected, the company then must decide on​ _____________________________. A. mission and vision B. differentiation and positioning strategy C. unique value proposition D. target market strategies E. positioning map

B. differentiation and positioning strategy

The​ ________________________ is a​ brand's full positioning or the full mix of benefits on which the brand is positioned. A. positioning map B. value proposition C. target marketing strategy D. ​brand's personality and voice E. differentiation strategy

B. value proposition

Which of the following statements regarding the marketing of international products and services is​ correct? A. Advertising is one service industry that has not needed to globalize its operations. B. Markets and consumers all over the world are​ alike, so a company should always standardize international products. C. Because markets and consumers around the world differ​ widely, companies must usually adapt their product offerings in different world markets. D. The trend toward growth of global service companies will not continue and will actually decline. E. Markets and consumers around the world are now so similar that international product and services marketers no longer face special challenges when marketing in foreign countries.

C. Because markets and consumers around the world differ​ widely, companies must usually adapt their product offerings in different world markets.

New product development consists of eight sequential steps. Which step reduces the number of ideas based on the​ company's criteria? A. Product concept development B. Concept testing C. Idea screening D. Business analysis E. Ideation

C. Idea screening

The advantages of standardizing products and services for international markets include​ _______________, lower manufacturing​ costs, and lower marketing costs. A. lower product design​ costs, lower distribution costs B. lower product design​ costs, lower management costs C. consistent global​ image, lower product design costs D. lower distribution​ costs, fewer regulatory burdens E. lower product design​ costs, lower shipping costs

C. consistent global​ image, lower product design costs

When a company lengthens a product line by adding more items within that​ line's current​ range, the company is​ ________. A. stretching the line downward B. decreasing the depth of the line C. filling the line D. increasing the width of the product mix E. stretching the line upward

C. filling the line

In the new product development​ process, ideas that pass the idea screening step continue through​ ________. Strong concepts proceed to​ ________. A. product concept​ development; product development B. marketing strategy​ development; business analysis C. product concept​ development; marketing strategy development D. product concept​ development; business analysis E. marketing strategy​ development; product concept development

C. product concept​ development; marketing strategy development

Consumer products are products and services bought by final consumers for personal consumption. Consumer product classifications include​ _______________, and unsought products. A. ​shopping, specialty, sought products B. ​convenience, shopping, optional C. ​convenience, shopping, specialty D. ​convenience, shopping, seasonal E. ​luxury, specialty

C. ​convenience, shopping, specialty

In addition to segmentation and​ targeting, there are two other major steps in designing a customer​ value-driven market​ strategy: ________ seeks to create superior customer value in the mind of the​ consumer, and​ ________ seeks to firmly place the market offering in the minds of target customers. A. ​Positioning; segmentation B. ​Positioning; differentiation C. ​Differentiation; positioning D. ​Differentiation; segmentation E. ​Positioning; target marketing

C. Differentiation; positioning

Which of the following terms correctly describes the positive differential effect that knowing the brand name has on customer response to the product or the​ service? A. Brand voice B. Brand personality C. Brand name D. Brand positioning E. Brand equity

E. Brand equity

At which step does a company perform a review of the​ sales, costs, and profit projections for a new product to determine whether the new product is likely to satisfy​ objectives? A. Idea screening B. Marketing strategy development C. Commercialization D. Product concept development E. Business analysis

E. Business analysis

Charles Revson of Revlon once​ said, "In the factory we make​ cosmetics; in the store we sell​ hope." Which product level is Revson referring​ to? A. Quality level B. Brand name C. Actual D. Augmented E. Core customer value

E. Core customer value

Service providers often face price competition. As a solution to​ this, service providers can further differentiate themselves based on which three​ characteristics? A. The service​ offer, image, and intangibility B. ​Delivery, image, and discounting C. The service​ offer, delivery, and intangibility D. ​Intangibility, perishability, and variability E. The service​ offer, delivery, and image

E. The service​ offer, delivery, and image

Firms have four brand development choices. These are​ _____________. A. line​ extensions, brand​ extensions, multibrands, and sponsorships B. new​ brands, brand​ extensions, positioning, and sponsorships C. brand​ extensions, co-brands, private​ brands, and national brands D. line​ extensions, brand​ extensions, sponsorships, and new brands E. line​ extensions, brand​ extensions, multibrands, and new brands

E. line​ extensions, brand​ extensions, multibrands, and new brands

The stages of the product life cycle are​ ______________________________. A. product​ development, introduction,​ growth, maturity, and harvest B. ​introduction, growth,​ maturity, maintenance, and decline C. product​ development, introduction,​ growth, maturity,​ decline, and maintenance D. ​introduction, growth,​ maturity, decline, and retirement E. product​ development, introduction,​ growth, maturity, and decline

E. product​ development, introduction,​ growth, maturity, and decline

Companies must manage the​ ________, which often includes many different buying decisions in various stages of the buying decision process. A. marketing process B. supply chain management process C. sales process D. proposal and solicitation process E. overall customer relationship

E. overall customer relationship

In the broadest​ sense, a new product marketer must research​ _____________________ when developing a new product and a marketing program.

characteristics influencing the rate of adoption

Which of the following is NOT among the major factors influencing consumer buying​ behavior?

commercial

​_________ refers to the set of​ values, perceptions,​ wants, and behaviors learned by a member of society from family and other important institutions.

culture

Which stage of the business buying decision process involves ranking the importance of reliability, durability, and price?

general need description

Which of the following correctly defines the consumer​ market?

individuals and households that buy goods and services for personal consumption

The second step in the buyer decision process might include seeking more information. Sources of information vary. Commercial sources normally​ ________ the​ buyer, but personal sources​ ________ products for the buyer.

inform; legitimatize or evaluate

A simple model of consumer behavior suggests that marketing stimuli and other major forces enter the​ consumer's "black​ box." This black box has two​ parts: ________ and​ ________.

the​ buyer's characteristics and the​ buyer's decision process

Consumers go through a distinct process in making a purchase. Of the​ following, which is the final step in that​ process?

​Post-purchase behavior

Which of the following is the correct definition of a​ product? A. A product is anything that can be offered to a market for​ attention, acquisition,​ use, or consumption that might satisfy a want or need. B. A product is a tangible good or a service that can be offered to a market for consumption that might satisfy a want or need. C. A product is anything that can be offered to a market for consumption that does not satisfy a want or need. D. A product is a tangible good that can be offered to a market for​ attention, acquisition,​ use, or consumption that might satisfy a want or need. E. A product is a tangible good or a service that can be offered to a market for​ attention, acquisition,​ use, or consumption that does not satisfy a want or need.

A. A product is anything that can be offered to a market for​ attention, acquisition,​ use, or consumption that might satisfy a want or need.

___________________ are the two ways firms can obtain new products. A. Acquisitions and new product development B. Acquisitions and external research and development C. Mergers and acquisitions D. New product development and existing product modification E. New product development and external research and development

A. Acquisitions and new product development

When a company builds a​ brand, it needs to make important decisions regarding the brand. Of the​ following, which is NOT one of those​ decisions? A. Brand licensing opportunities B. Brand sponsorship options C. Brand name selection D. Brand development E. Brand positioning

A. Brand licensing opportunities

Which of the following correctly describes the classifications into which products and services​ fall? A. Consumer products and industrial products B. Luxury products and​ non-luxury products C. Consumer products and business products D. Technology products and​ non-technology products E. Wholesale products and retail products

A. Consumer products and industrial products

Which stage of the product life cycle normally lasts longer than the previous stages and poses strong challenges to marketing​ management? A. Maturity B. Introduction C. Growth D. Decline E. Product development

A. Maturity

Because markets and consumers worldwide differ​ widely, companies usually respond to these differences by​ ________. A. adapting their product offerings B. standardizing shipping and distribution costs C. standardizing their product offerings D. creating entirely different products market by market E. maintaining a consistent image and lowering marketing costs

A. adapting their product offerings

Marketers can apply the​ ________ as a useful framework for describing how products and markets work and help develop good marketing strategies for the different​ life-cycle stages. A. product​ life-cycle concept B. marketing concept C. marketing planning process D. strategic planning process E. product development process

A. product​ life-cycle concept

Segmentation provides a powerful tool for marketers of all kinds. It can help companies identify and better understand key customer​ segments, ________________ to their specific needs. A. reach them more​ efficiently, and tailor market offerings and messages B. reach them more​ efficiently, and position products and services C. reach them more​ efficiently, and differentiate products and services D. ​target, and tailor market offerings and messages E. ​position, and tailor market offerings and messages

A. reach them more​ efficiently, and tailor market offerings and messages

To determine which market segments to target and​ serve, the company first evaluates each​ segment's ________. A. size and growth​ characteristics, structural​ attractiveness, and compatibility with company objectives and resources B. compatibility with company objectives and resources C. size and growth characteristics D. size and growth characteristics and structural attractiveness E. size and growth characteristics and compatibility with company objectives and resources

A. size and growth​ characteristics, structural​ attractiveness, and compatibility with company objectives and resources

Companies find and develop new product ideas from a variety of sources. Which of these is an internal source for new product​ ideas? A. ​R&D B. Customers C. Competitors D. Distributors E. Suppliers

A. ​R&D

Although business marketers use many of the same variables to segment their​ markets, they also use some additional​ variables, such as​ ________, ____________.​ _________, and personal characteristics. A. customer operating​ characteristics, purchasing​ approaches, situational factors B. customer operating​ characteristics, vendor selection​ processes, situational factors C. customer operating​ characteristics, sales and proposal​ processes, situational factors D. customer operating​ characteristics, purchasing​ approaches, management factors E. customer operating​ characteristics, purchasing​ approaches, environmental factors

A. customer operating​ characteristics, purchasing​ approaches, situational factors

The business buyer decision process itself can be quite​ involved, with several basic stages. The process begins with​ ______________ and concludes with​ _______________. A. problem​ recognition; performance review Your answer is correct. B. product​ specification; routine specification C. proposal​ solicitation; supplier selection D. supplier​ search; performance review E. general need​ description; supplier selection

A. problem recognition; performance review

What are the eight steps in the business buying decision process, in the correct sequence? A. Problem​ recognition, general need​ description, product​ specification, supplier​ search, proposal​ solicitation, supplier​ selection, order-routine​ specification, and performance review B. Problem​ recognition, general need​ description, product​ specification, supplier​ selection, supplier​ search, proposal​ solicitation, order-routine​ specification, and performance review C. Performance​ review, problem​ recognition, general need​ description, product​ specification, supplier​ search, proposal​ solicitation, supplier​ selection, and​ order-routine specification D. Problem​ recognition, general need​ description, product​ specification, supplier​ search, supplier​ selection, proposal​ solicitation, order-routine​ specification, and performance review E. General need​ description, problem​ recognition, product​ specification, supplier​ search, proposal​ solicitation, supplier​ selection, order-routine​ specification, and performance review

A. problem​ recognition, general need​ description, product​ specification, supplier​ search, proposal​ solicitation, supplier​ selection, order-routine​ specification, and performance review.

What are perceptual positioning maps used​ for? A. To compare a​ company's profitability with the profitability of competitors B. To show consumer perceptions of different brands on important buying dimensions C. To find where to best position a product on a store shelf D. To show consumer perceptions of an individual brand on important buying dimensions E. To implement a particular positioning strategy

B. To show consumer perceptions of different brands on important buying dimensions

The differentiation and positioning task consists of three​ steps: identifying​ ________ that create competitive​ advantage, choosing​ ________ on which to build a​ position, and selecting an overall positioning strategy. A. a set of possible​ differentiations; product features and benefits B. a set of possible​ differentiations; advantages C. positioning​ statements; advantages D. products or​ services; features and benefits E. a set of​ products; advantages

B. a set of possible​ differentiations; advantages

Social responsibility includes public policy issues and regulations involving​ _________________, and product warranties. A. product​ replacement, product quality and safety B. acquiring or dropping​ products, patent​ protection, product quality and safety C. product​ sustainability, patent​ protection, product quality and safety D. product quality and​ safety, product replacement E. patent​ protection, product quality and safety

B. acquiring or dropping​ products, patent​ protection, product quality and safety

All products have a life cycle. The sales of a typical product follow​ __________________, which is made up of five stages. A. a​ bell-shaped curve B. an​ S-shaped curve C. a​ V-shaped curve D. an inverted​ V-shaped curve E. a spiral curve

B. an​ S-shaped curve

A​ brand's positioning must be continuously communicated to consumers. Although advertising can​ help, brands are maintained not by​ advertising, but by​ customers' ________. A. brand preferences B. brand engagement and brand experiences C. ​long-term purchases of the brand D. reactions to the brand E. attitudes toward the brand

B. brand engagement and brand experiences

Many companies are now developing​ ________ programs to generate new product ideas. A. customer panel B. crowdsourcing or​ open-innovation C. college and university D. external​ R&D E. distributor and supplier

B. crowdsourcing or​ open-innovation

The first part of a marketing strategy statement describes the​ ________ of a new product. A. marketing budget B. target market C. profit goals D. planned price E. marketing mix strategy

B. target market

The distinction between a consumer product and an industrial product is based on the​ ________ for which the product is purchased. A. customer B. segment C. purpose D. industry E. market

C. purpose

Good service companies understand the service profit​ chain, which links​ ________. A. service firm profits with customer satisfaction B. product profits with​ employee, vendor, and customer satisfaction C. service firm profits with employee and customer satisfaction D. product profits with employee and customer satisfaction E. service firm profits with employee satisfaction

C. service firm profits with employee and customer satisfaction

Like consumer​ markets, business markets are segmented. Which of the following describes the variables that marketers use to segment business​ markets? A. Operating​ characteristics, purchasing​ approaches, situational​ factors, and geographic variables B. Operating​ characteristics, purchasing​ approaches, situational​ factors, usage​ rate, and demographics C. Business​ demographics, operating​ characteristics, purchasing​ approaches, situational​ factors, and personal characteristics D. Operating​ characteristics, purchasing​ approaches, situational​ factors, and pricing E. Operating​ characteristics, purchasing​ approaches, situational​ factors, and demographics

C. Business​ demographics, operating​ characteristics, purchasing​ approaches, situational​ factors, and personal characteristics

Major variables used to segment consumer markets include which of the​ following? A. ​Ethnicity, geographic,​ gender, and income B. ​Geographic, demographic,​ psychographic, and psychological C. ​Geographic, demographic,​ psychographic, and behavioral D. ​Income, age,​ geographic, and lifestyle E. ​Income, gender,​ age, and ethnicity

C. Geographic, demographic,​ psychographic, and behavioral

Firms with limited resources often target a market niche that is either ignored or unimportant to larger firms. This represents​ a(n) _______ strategy. A. undifferentiated marketing B. mass marketing C. concentrated marketing D. differentiated marketing E. micromarketing

C. concentrated marketing

Market segmentation is the act of dividing a market into distinct groups of buyers who have​ ________ and who might require separate marketing strategies or mixes. A. different​ needs, characteristics, or buying power B. primarily different behaviors C. different​ needs, characteristics, or behaviors D. ​needs, wants, and desires E. different​ needs, characteristics,​ traits, and behaviors

C. different needs, characteristics, or behaviors

One important consideration in using a differentiated targeting strategy is that​ _______. A. serving one or a few smaller segments can limit sales B. focusing on what is common in consumers can potentially appeal to the largest number of buyers C. it can increase costs D. it is easier for the company because it only needs to manage one market offering E. the demand for customized products is decreasing

C. it can increase costs

Companies can do​ e-procurement in several​ ways, including​ _______, ________,​ ________, and​ __________. A. reverse​ auctions, brick-and-mortar​ stores, company buying​ sites, and extranet links B. reverse​ auctions, trading​ exchanges, company buying​ sites, and free 800 support lines C. reverse​ auctions, trading​ exchanges, company buying​ sites, and extranet links D. personal sales​ calls, trading​ exchanges, company buying​ sites, and extranet links E. personal sales​ calls, paper-based​ transactions, telephone cold​ calls, and trade shows

C. reverse auctions, trading exchanges, company buying sites, and extranet lines

A new product may fail for many reasons. Which of the following is NOT one of​ them? A. Overestimated market size B. Poor product positioning C. Poor product design D. Rapid market acceptance E. Poor marketing research

D. Rapid market acceptance

The strongest brands are positioned on​ ______. A. benefits B. attributes C. sponsorship D. beliefs and values E. name selection

D. beliefs and values

​______________________ is part of a​ company's decision on how it will create market offerings to deliver superior customer value. A. Market segmentation B. Mass marketing C. Undifferentiated marketing D. Differentiation E. Market targeting

D. Differentiation

When effective programs can be designed for attracting and serving market​ segments, these segments are​ ________. A. substantial B. measurable C. differentiable D. actionable E. accessible

D. actionable

Buyers who face a new​ task-buying situation usually go through​ ________. A. the mandatory stages as well as performance review B. only the mandatory stages of product​ specification, proposal​ solicitation, and supplier selection C. only the critical stages​ (product specification, proposal​ solicitation, supplier​ selection, and performance​ review) D. all of the eight​ stages, including performance review E. only the problem and supplier selection stages

D. all of the eight stages, including performance review

In building​ brands, companies need to make decisions about four key powerful​ areas: ________________________________. A. brand​ positioning, brand name​ selection, advertising​ sponsorship, and brand development B. brand extension​ selection, brand name​ selection, brand​ sponsorship, and brand development C. brand name​ selection, brand​ logos, brand​ sponsorship, and brand development D. brand name​ selection, brand​ positioning, brand​ advertising, and brand sponsorship E. brand​ positioning, brand name​ selection, brand​ sponsorship, and brand development

E. brand​ positioning, brand name​ selection, brand​ sponsorship, and brand development

When Dr. Lawncare developed his revolutionary new weed​ killer, he expected​ that, during the introductory stage of the product life​ cycle, ___________. A. sales would be slow and profits would level off or decline B. sales would be low but profits would be high C. profits would rise quickly and there would be rapid market acceptance of his product D. sales would fall and profits would drop E. sales would be slow and with negative or low profits

E. sales would be slow and with negative or low profits

External sources for new product ideas include​ _________. A. ​competitors, customers, and​ R&D B. ​customers, crowdsourcing, and intrapreneurial programs C. ​competitors, distributors and​ suppliers, and hackathons D. ​R&D, employees, and intrapreneurial programs E. ​competitors, distributors and​ suppliers, and customers

E. ​competitors, distributors and​ suppliers, and customers

Services marketing strategy calls not only for external​ marketing, but also for internal marketing to motivate​ ________ and interactive marketing to create service delivery skills among​ ________. A. customer support​ staff; service providers B. sales​ teams; service providers C. ​employees; customers D. ​employees; supply-chain members E. ​employees; service providers

E. ​employees; service providers

What is market​ segmentation? A. Arranging for a market offering to occupy a​ clear, distinctive, and desirable place relative to competing products in the minds of target consumers B. Evaluating each market​ segment's attractiveness and selecting one or more market segments to enter C. Differentiating the​ firm's market offering to create superior customer value D. Marketing to a mass market of homogenous buyers E. Dividing a market into distinct groups of buyers who have different​ needs, characteristics, or behaviors and who might require separate marketing strategies or mixes

E. Dividing a market into distinct groups of buyers who have different​ needs, characteristics, or behaviors and who might require separate marketing strategies or mixes

Business marketers are increasingly connecting with customers online and through​ digital, mobile, and social media to​ ________, __________,​ __________, ___________, and maintain ongoing customer relationships. A. primarily engage​ customers, share marketing​ information, sell​ products, and provide customer services B. primarily sell products and​ services, share marketing​ information, provide customer support​ services, provide logistical information C. discourage customers from shopping at​ brick-and-mortar locations, share marketing​ information, sell products and​ services, provide customer support services D. engage​ customers, engage​ salespersons, share marketing​ information, sell products and services E. engage​ customers, share marketing​ information, sell products and​ services, provide customer support services

E. engage customers, share marketing information, sell products and services, provide customer support services

Companies need to consider many factors when choosing a​ market-targeting strategy.​ However, which targeting strategy is best depends on company​ resources, product​ variability, product​ life-cycle stage, as well as​ ________________________. A. product development strategies and competitive marketing strategies B. market variability and sales strategies C. sustainability strategies and market variability D. distribution characteristics and competitive marketing strategies E. market variability and competitive marketing strategies

E. market variability and competitive marketing strategies

Marketers need to understand and know the answers to several key questions when dealing with buying centers. Of the​ following, which is NOT one of those key​ questions? A. What evaluation criteria does each decision participant​ use? B. What major influences impact the buying center​ decision? C. Who are the major buying center​ participants? D. Is price a major factor or is the buying center price​ sensitive? E. In what decisions do they exercise influence and to what​ degree?

Is price a major factor or is the buying center price​ sensitive?

People can be classified into the adopter​ categories, with each category having different values and rates of adoption. The adopter categories include​ ________, ________,​ __________, _________, and​ __________.

innovators, early​ adopters, early mainstream​ adopters, late mainstream​ adopters, and lagging adopters