buissness midterm

Mark goes to a department store in search of the perfect gift for his son's birthday. Mark is considered to be which of the following? A. Consumer B. Customer C. Marketer D. Distributor

B

The marketing mix can best be described as which of the following? A The elements a marketer is attempting to sell B The variables marketers control to influence a business' success C The pieces necessary to create an advertisement D The ways a business ca benefit from marketing

B

When the marketing concept is used to make all business decisions, how many functions does marketing serve? A Four B Seven C Twelve D Fifteen

B

Which generation is arguably the most educated? A. Baby Boomers B. Generation X C. Generation Y D. Generation Z

B

Which law required automobile makers to modify engines to meet higher emission standards? A. Air and Water Pollution Act B. Clean Air Act C. Automobile Emission Act D. Modified Engine Act

B

Which of the following are the debts or obligations of a business? A. Assets B. Liabilities C. Owner's equity D. Bonds

B

Which of the following combines finding a target market and using a marketing mix? A. Marketing concept B. Marketing strategy C. Marketing foundation D. Effective marketing

B

which of the following is NOT affected by marketing? A the locations you shop B The iteams you purchase C The prodcut regulations D The use of the Product

C

Which of the following is NOT considered good behavior where business ethics are concerned? A. Truthfulness B. Fairness C. Taking into account the well-being of everyone involved D. Bait-and-switch advertising

D

Which of the following is NOT one of the seven pillars of marketing? A. Distribution B. Financing C. Selling D. Economics

D

Which of the following is a way to exhibit professionalism? A. Certifications B. Teamwork C. Technology D. Speech

D

Which of the following is an example of a service firm? A. Cotton mill B. Juice factory C. Mine D. Landscape company

D

Which of the following is considered a Knowledge of Technology skill? A. Teamwork B. Creating a final product C. Active listening D. Willingness to learn

D

Industrial marketing is also known as which of the following? A. Business-to-consumer B. Business-to-business C. Wholesaler-to-retailer D. Business-to-customer

B

Which of the following is NOT an example of sales promotion? A. Coupons B. Telemarketing C. Catalogs D. Samples

B

According to Jeffrey Harper, why is market research important? A without research data to base decisions on, marketers are just guessing B by researching, people know marketers care about them C data generated by research can be sold to make extra money D research is fun, easy and cheap so even if nothing is learned, the experience is good

A

Business responsibility can include responsibility to whom, apart from simply following laws? A. Society B. The business world C. The public school system D. The elderly

A

Effective marketing is difficult because of which of the following? A. Producers and consumers are usually separated in several ways B. Customers want to buy more than producers make C. The assortment of goods is usually too large for customers D. Manufacturers and retailers disagree on who is the customer

A

Items of value owned by a business are known as which of the following? A. Assets B. Liabilities C. Owner's equity D. Bonds

A

Research group volunteers can effectively help by doing which of the following? A. Reacting as they would in the real world to price B. Determining prices of products C. Being the only method of determining price D. Determining target return pricing

A

Targeting teenagers is an example of which type of segmentation? A. Demographic B. Geographic C. Psychographic D. Aerographic

A

The marketplace is the essence of which of the following? A. The exchange process B. The manufacturing process C. The marketing process D. The selling process

A

Which of the following correctly lists the needs of consumers which should be met? A. Physical, social, psychological B. Physical, psychological, economic C. External, internal, social D. External, internal, psychological

A

Which of the following describes mannerisms? A. Style of speaking or behaving B. Dressing appropriately C. Values and standards D. Working effectively with others

A

Which of the following is NOT a function of management? A. Analyzing B. Directing C. Organizing D. Planning

A

Which of the following is NOT a way online advertising can be purchased? A. Cost per view B. Cost per thousand C. Cost per click D. Cost per action

A

Which of the following is NOT an activity associated with the controlling function of management? A. Allowing for missed deadlines B. Setting standards C. Evaluating performance D. Solving problems

A

Which of the following is considered the most important skill in the workplace? A. Effective communication B. Knowledge of technology C. Certifications or licensures D. Leadership strategies

A

Which section of the business plan describes the business? A. Section one B. Section two C. Section three D. Section four

A

which of the following descriptions accurately describes the differences between promotions and selling? A promotions indirectly communicates the value of a product and selling is directly communicating with customers B promotion is increasing sales numbers and selling is maintaining sales numbers C promotion is directly communicating with customers and selling indirectly communicates the value of a product D Promotion is maintaining sales numbers and selling is increasing sales number

A

which of the following is NOT an example of a purchase which would use extended problem-solving for most people? A bread B car C collage D home

A

which of the following is NOT one of the "four Ps"? A presentation B promotion C product D price

A

A similar group of customers a company wants to attract is known as which of the following? A. Marketing mix B. Target market C. Mass market D. Specific market

B

A strategy is best defined by which of the following? A. A specific action which will advance the company and achieve an end result B. A statement describing the overall approach to how goals and objectives will be achieved C. A specific, measurable, short-term expectation for the future D. A broad, long-term expectation for the future

B

A target market is which following? A a group which is unimportant to focus marketing efforts on B the specific group for which a business's products, services and marketing efforts are intended C the broad group which a product's features are not meaningful D A small group which marketers use to test marketing efforts before running a full campaign

B

According to the segment, how are businesses classified? A. Number of employees B. Work activities the business performs C. Age of the company D. Profit level of the business

B

According to the segment, why is the Finance and Accounting department important to a business? A. Controls hiring decisions B. Businesses cannot exist without cash flow C. Focuses on the worth of the company D. Controls the Human Resources department

B

Effective management planning should be which of the following? A. Complex and stringent B. Realistic and flexible C. Difficult and unmanageable D. Easy and whimsical

B

Evaluating employee performance helps with all of the following EXCEPT which of the following? A. Transfers B. Sick leave C. Layoffs D. Promotions

B

Focusing on attracting and retaining customers by continually creating relevant products is known as which of the following? A. Co-branding B. Content marketing C. Online advertising D. Societal marketing

B

If you shopping for a shirt and decide not to make a purchase because cannot find your size, which elements of the marketing mix has failed? A people B product C promotion D presentation

B

Industrial markets can change due to which of the following? A. The economy B. Consumer behavior C. Competitor's prices D. The company's social responsibility

B

Which of the following defines employability? A. A specific style of behavior in the workplace B. Positive work behaviors and personal qualities which make individuals more likely to gain employment and succeed in their chosen career C. Arriving at work on-time and successfully completing the tasks assigned D. Recognizing the questions which relate to goals, purpose and needs

B

Which of the following is NOT a component of the production process? A. Creating products or services B. Selling products or services C. Growing products or services D. Manufacturing products or services

B

Which of the following is NOT a problem-solving strategy? A. Developing a process B. Use of technology C. Anticipating problems D. Brainstorming

B

Which of the following is NOT an example of a processor? A. Cotton mill B. Automobile factory C. Oil refinery D. Textile mill

B

Who should develop business plans? A. Current business owners B. Anyone wanting to start a business C. Former business owners D. Employees of a business

B

which of the following best describes the difference between secondary and primary research? A secondary research is done twice and primary research is performed once B secondary research is past research, which has already been preformed and often published and primary research is done firsthand for the first time C secondary research is performed once and primary research is performed twice D secondary research is done firsthand for the first time and primary research is past research which has already been performed and often published

B

which of the following best describes the process of market segmentation? A when marketers break up marketing efforts chronologically by month B when marketers divide the mass market based on shared characteristics C when marketers distinguish between marketing efforts based on cost D when marketers approach the mass market with small pieces of undeveloped marketing ideas

B

Which of the following is NOT a step of the employment process in the Human Resources department according to the segment? A. Assess employment needs B. Recruit potential employees C. Select employee who fulfills goals D. Negotiate salary and benefits of new hires

D

which of the following is NOT a quantitative research method? A a questionnaire at your restaurant table which asks how happy you are which your food B a group discussion about the features group members want in a new cell phone C a survey over the phone at the end of a cable service phone call D an experiment which compares the internet speed of two competing providers

B

How many parts are there to a business plan? A. One B. Two C. Three D. Four

C

Personal selling can be a part of ____ and involves direct spoken communication between sellers and customers. A. Process B. Price C. Promotion D. Product

C

Section three of a business plan describes which of the following? A. Business description and analysis B. Organization and marketing plan C. Financial plan D. Promotional activities

C

Small businesses are sometimes referred to as which of the following? A. Father and son businesses B. Family owned and operated C. Mom and pop businesses D. All in the family businesses

C

There are how many foundations to marketing? A. Two B. Five C. Four D. Seven

C

What are the four marketing strategies businesses use to determine customer needs? A. Product, price, place, process B. Price, place, promotion, process C. Product, price, place, promotion D. Product, process, place, promotion

C

What is another term for horizontal organization? A. Expanding the organization B. Stretching the organization C. Flattening the organization D. Spreading out the organization

C

Which agency enforces laws concerning air and water pollution? A. USDA B. FDA C. EPA D. CDC

C

Which of the following are the activities used to persuade consumers they need the product? A. Product B. Price C. Promotion D. Perception

C

Which of the following is NOT a level of Maslow's hierarchy of needs? A. Self-actualization B. Self-esteem C. Personal interest D. Safety

C

Which of the following is NOT a role of production and distribution in a company? A. Facilities B. Processing C. Marketing D. People

C

Which of the following is NOT a stage of the product life cycle? A. Introduction B. Growth C. Evaluation D. Maturity

C

Which of the following is NOT considered a trend in marketing? A. Relationship marketing B. Industrial marketing C. Distributive marketing D. Mobile marketing

C

Which of the following is a leadership skill? A. Breaking new ground B. Anticipating problems C. Treating everyone fairly D. Prioritizing

C

Which of the following is an example of a producer? A. Cotton mill B. Juice factory C. Mine D. Landscape company

C

Which of the following is an example of a recycling program which does not deconstruct old products to make new ones? A. Glass recycling program B. Tire recycling program C. Computer recycling program D. Plastic recycling program

C

Which of the following is important when using technology? A. Governance B. Credentialing C. Ethical conduct D. Preparation

C

Which of the following populations are the largest ethnic group in the United States? A. Caucasian B. Asian-American C. Hispanic D. African-American

C

Who developed the hierarchy of needs model? A April Bell B Rachel Lowe C Abraham Maslow D Jeffrey Harper

C

the element of the marketing mix know as "place" refers to which of the following? A where the raw materials used to make products and services come from B where products and services are manufactured C Where products and services are made available to customers D where products and services are thrown away

C

Which of the following is NOT a type of segmentation? A. Demographic B. Geographic C. Psychographic D. Aerographic

D

Which of the following is NOT an employability skill? A. Ethical behavior B. Teamwork C. Technology D. Sales

D

when a company uses the mass marketing technique, they are doing which of the following? A producing and distributing large amounts of marketing over a short period of time B concentrating marketing on the most massive group of customers C aiming marketing at everyone without consideration of differences among people D producing large amounts of marketing in one year to be distributed the next year

C

which of the following is distribution focused on when thought of as functions of marketing? A Filling a quota of stores with products B using persuasion to sell as many products as possible C getting products to the best place for customers to locate and obtain them D Making people understand how useful a product is

C

According to April Bell, why is it important for companies to identify their target market? A marketing efforts can be very expensive B most people do not like advertisements C everyone wants to feel targeted D every product is not for everyone

D

According to Jeffrey Harper, why are goals and objectives important in marketing? A. To prove marketing has value B. To show the importance of marketing to company owners C. To make customers understand a product's value D. To keep everyone motivated to achieve the same thing

D

How are horizontal organizations organized? A. By teams B. By managers C. By coaches D. By process

D

Small businesses are responsible for what percentage of sales in the U.S.? A. 17 percent B. 27 percent C. 37 percent D. 47 percent

D

Time Management may NOT lead to which of the following? A. Better professional status B. Less stress in the workplace C. Greater productivity and efficiency D. Advanced degrees

D

What are the two most common management structures? A. Alphabetical and numerical B. Organic and inorganic C. Chronological and reverse chronological D. Vertical and horizontal

D

What is NOT a reason a new product might fail? A. Too little marketing support B. Unexpected consumer reaction C. Poor positioning D. Appropriate channels selected

D

When you see an advertisement for a store and decide to shop there, which element of the marking mix has succeeded? A presentation B product C place D promotion

D

Which of the following does a business plan NOT do? A. Convince investors and lenders the business will be profitable B. Identify necessary legal procedures for business start-up C. Establish month-to-moth steps to profitably operate the business D. Name chief officers of the business

D

Which of the following is NOT a business department mentioned in the segment? A. Human resources B. Finance C. Marketing D. External relations

D

Which of the following is NOT a component of the marketing mix? A. Product B. Price C. Promotion D. Perception

D

Which of the following is NOT a discussed method of segmenting markets? A geography B demographics C psychographics D randomly

D

Which of the following is NOT a responsibility of the Finance department? A. Managing the use of company funds B. Obtaining needed funds C. Creating a financial plan D. Establishing external relations

D

Which of the following is NOT a role the Human Resources department plays when helping orient employees? A. Introducing co-workers B. Helping fill out paperwork C. Assisting employees in their adjustment phase D. Analyzing new employee morale

D

Which of the following is NOT a source of funding? A. Borrowing funds B. Selling stocks C. Investors D. Decreasing owner contributions

D

Which of the following is not a typical time to perform market research as listed by April Bell? A during product development when a company is trying to determine what the new product should be B when a product has been on the market for a while and needs to be improved C throughout a product's life cycle when a company needs to know if customers are satisfied with the product D after a product is discontinued when a company needs to know if people want the product back

D

Which of the following most accurately describes the difference between goals and objectives? A. Goals are broad, long-term expectations for future achievements and objectives describe the overall approach to how they will be accomplished B. Goals are specific, measurable and short-term expectations for future achievements and objectives are the standards by which goals should be measured C. Goals describe the overall approach to how the company will succeed and objectives are the specific actions which will advance goals D. Goals are broad, long-term expectations for future achievements and objectives are more specific, measurable and short-term

D

Which of the following was NOT listed as a disadvantage of mobile marketing? A. Variety of shapes and sizes of devices B. Website navigation can be difficult C. Privacy concerns on personal devices D. Stores unwanted information on the device

D

marketing, put simply, attempts to do which of the following? A. Get people to buy things they do not need B Make people love spending money C Hide any flaw a product or service has D Satisfy people's needs

D

qualitative research can be defined as which of the following? A high-quality secondary research B structured research which uses the scientific method C experimental research which is performed by experienced research experts using a specific formula D Exploratory, in-depth research involving flexible, open-ended questions

D