BUS 100 Products and Pricing
Industrial supplies:
are bought routinely have little impact on long-run profits are expense items are bought in fairly large quantities
_____ segmentation is based on what the product will do rather than on consumer characteristics
Benefit
A large, expensive capital product, such as the Corvette manufacturing plant in Kentucky and Cumberland Mall, is called a(n)
installation
The marketing concept:
satisfies customer wants and needs legally and responsibly
In new-product development, _____ is the stage at which products that do not meet new-product goals are rejected.
screening
A strategy of charging a high introductory price for a new product that invites eventual competition is called price:
skimming
Frequent-buyer clubs are common tools in relationship marketing.
true
Which of the following is NOT an example of a convenience product?
Lawn Furniture
_____ is the division of markets into different groups
Market segmentation
Which of the following is a consumer nondurable?
breakfast cereal