BUS 174 Chapter 2

The overall retail market in the United States in 2017 was estimated at about:

$4.7 trillion

All of the following are using a subscription revenue model for e-books except:

Barnes and Noble

Which of the following was not able to successfully implement a freemium business model?

Ning

Which is not a community provider?

Priceline

All of the following use an advertising revenue model except:

Amazon

Which of the following is not considered a portal?

Amazon

The ability to retain user attention and engagement is an important attribute for which revenue model?

advertising revenue model

Which element of the business model relates to the power of customers and suppliers with respect to a business?

competitive environment

Your company has just implemented a new, more efficient set of business processes that other firms cannot yet obtain. This will enable your firm to adopt a strategy of:

cost competition

Over the past decade, the number of exchanges has:

diminished sharply

W.W. Grainger is an example of which of the following business models?

e-distributor

All of the following are examples of business-to-business (B2B) business models except:

e-tailers

Which of the following is an example of the subscription revenue model?

eHarmony

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

focus

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

freemium strategy

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

global reach

Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:

incubators

In general, the key to becoming a successful content provider is to:

own the content being provided

All of the following are business models employed by the music industry except:

peer-to-peer streaming

A firm's ________ describes how a firm will produce a superior return on invested capital.

revenue model

Portals primarily generate revenue in all of the following ways except:

sales of goods

Which of the following are Amazon's primary value propositions?

selection and convenience

A perfect market is one in which

there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production

A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

value web