BUS 220 Test #5 Chapters 17-19

A firm can affect the general public's opinion of its reputation through:

All of these answers are correct

A rule of media communication is to:

All of these answers are correct

The way organizational members believe others see the organization is called the corporate:

Image

A firm must constantly reestablish its brands in order to maintain their reputation.

True

How the general public perceives a business firm can have a major effect on its performance.

True

Key employees must be identified in advance of a crisis so that they are ready to address the issue.

True

The term community refers to a company's area of local business influence.

True

Social capital refers to the norms and networks that enable collective action.

True

The public may react strongly against a firm, even when their intentions are good.

True

How do companies encourage their employees to volunteer their time? Question options: A) By sponsoring specific projects. B) By publicizing opportunities to serve. C) By offering recognition for service. D) All of these answers are correct.

All of these answers are correct

A good way for a business to express its commitment to corporate citizenship is:

All of these answers are correct.

Many companies have turned to technology to improve the amount and effectiveness of employee volunteerism.

True

Communities depend on business for:

All of the above

Emphasizing key points and guiding the media reporter to them is called:

Flagging

Another term for corporate giving is corporate:

Philanthropy.

What is the primary goal of a community relations department?

To build relationships with important community groups.