BUS 220 Test #5 Chapters 17-19
A firm can affect the general public's opinion of its reputation through:
All of these answers are correct
A rule of media communication is to:
All of these answers are correct
The way organizational members believe others see the organization is called the corporate:
Image
A firm must constantly reestablish its brands in order to maintain their reputation.
True
How the general public perceives a business firm can have a major effect on its performance.
True
Key employees must be identified in advance of a crisis so that they are ready to address the issue.
True
The term community refers to a company's area of local business influence.
True
Social capital refers to the norms and networks that enable collective action.
True
The public may react strongly against a firm, even when their intentions are good.
True
How do companies encourage their employees to volunteer their time? Question options: A) By sponsoring specific projects. B) By publicizing opportunities to serve. C) By offering recognition for service. D) All of these answers are correct.
All of these answers are correct
A good way for a business to express its commitment to corporate citizenship is:
All of these answers are correct.
Many companies have turned to technology to improve the amount and effectiveness of employee volunteerism.
True
Communities depend on business for:
All of the above
Emphasizing key points and guiding the media reporter to them is called:
Flagging
Another term for corporate giving is corporate:
Philanthropy.
What is the primary goal of a community relations department?
To build relationships with important community groups.