BUS 311 ch 4
By monitoring the _________, Web site owners can learn which pages receive single views and do not cause visitors to stay at the site. A. bounce rate B. visit length C. exit rate D. viewing rate E. conversion rate
A. bounce rate
In order to improve their Web sites, companies should track the _______, which is the percentage of visitors who leave the Web site after viewing that page. A. exit rate B. conversion rate C. visit length D. bounce rate E. viewing rate
A. exit rate
A service provided on a mobile device that provides the ability to see another person's location is called the _______ location-based service. A. tracking B. navigation C. location D. mapping E. None of these terms describes the service that provides the ability to see another person's location on a mobile device.
A. tracking
Companies such as Barnes & Noble that conduct business online plus operate physical stores are called _________ companies. A. brick-and-click B. click-only C. virtual D. brick-and-mortar E. pure play
A. brick-and-click
The exchange of goods, services, and money between firms and customers, supported by the Internet, is termed _________. A. e-commerce B. transaction processing C. Web exchanges D. business applications E. business intelligence
A. e-commerce
Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce? A. Limited quality control B. More widely available buyers and sellers C. Uncertainly about payment methods D. Increased potential of fraud E. All of these factors are limitations on consumer-to-consumer e-commerce.
B. More widely available buyers and sellers
Which of the following is NOT a form of Internet marketing? A. Search marketing B. Billboard displays C. Display ads D. Mobile marketing E. E-mail marketing
B. Billboard displays
The purpose of a ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser. A. digital sweet spot B. digital watermark C. product identifier D. digital signpost E. product notation
B. digital watermark
When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in ________ e-commerce. A. government-to-citizen (G2C) B. government-to-business (G2B) C. government-to-government (G2G) D. business-to-business (B2B) E. None of the above statements identifies the type of e-commerce when a governmental agency uses e-procurement to obtain needed materials from suppliers.
B. government-to-business (G2B)
When a person purchases an item from another person via eBay, we have a(n) ______ transaction. A. business-to-business (B2B) B. consumer-to-consumer (C2C) C. business-to-consumer (B2C) D. consumer-to-business (C2B) E. None of the above statements describes the type of e-commerce involving one person selling to another over the Internet.
B. consumer-to-consumer (C2C)
The form of e-commerce that is the largest in terms of sales dollar volume is _______ e-commerce. A. consumer-to-consumer (C2C) B. consumer-to-business (C2B) C. business-to-business (B2B) D. business-to-consumer (B2C) E. None of the above statements correctly identifies the largest form of e-commerce in terms of sales dollar volume.
C. business-to-business (B2B)
When consumers purchase goods from a business, the transaction is termed ______ e-commerce. A. business-to-business (B2B) B. consumer-to-business (C2B) C. business-to-consumer (B2C) D. consumer-to-consumer (C2C) E. None of these statements correctly describes the purchasing of goods from a business by consumers.
C. business-to-consumer (B2C)
A business model enabled by Web technologies is that of _______, in which firms tailor products and services to a customer's particular needs on a large scale. A. disintermediation B. reverse pricing C. mass customization D. reintermediation E. menu-driven pricing
C. mass customization
In the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. A. user-based B. click-rate C. pay-per-click D. clickstream E. time-on-site
C. pay-per-click
An advantage of the click-only e-commerce strategy is: A. the higher prices can be charged because customers do not price compare. B. less need to enhance technologies. C. rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided. D. the lower variety of product offerings are needed. E. reduced competitive pressures.
C. rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided.
If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of ________. A. physical shopping B. using a buying group C. showrooming D. joining a co-operative buying club E. exploratory shopping
C. showrooming
A critical aspect of Web site design is that of _______, which refers to characteristics that influence the site's security and performance. A. structural enhancement B. functional strength C. structural firmness D. representational delight E. functional convenience
C. structural firmness
When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the _______. A. outliers B. mass market C. anomalies D. niche segments E. long tails
E. long tails
Businesses that sell goods electronically in cyberspace with no physical store locations are typically called _______ companies. A. pure play B. click-only C. virtual D. All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location. E. None of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.
D. All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.
Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing? A. The ability to offer a virtually unlimited number and variety of products. B. There is more effective price competitiveness. C. Widespread online presence allows more effective ways to compete for customers. D. Customers find it more comfortable to shop and easier to return unwanted items. E. Customers can more easily comparison shop.
D. Customers find it more comfortable to shop and easier to return unwanted items.
Buying and selling on the Web has disrupted many industries due to ______, the elimination of the need for a middleman. A. reverse pricing B. reintermediation C. mass customization D. disintermediation E. menu-driven pricing
D. disintermediation
By allowing customers to state the price they are willing to pay for a product or service, some companies utilize the ________ business model over the Web. A. mass customization B. disintermediation C. menu-driven pricing D. reverse pricing E. reintermediation
D. reverse pricing
Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as _______. A. meaningless email addresses B. multiple orders on the same credit card in a short time period C. misspellings in shipping and/or billing addresses D. larger than normal transaction size E. All of the statements are valid fraud indicators
E. All of the statements are valid fraud indicators
Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase? A. Comparison shopping on other sites B. Lengthy checkout procedures C. Concerns about security D. Impatience E. All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing.
E. All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing.
An example of social commerce is: A. individuals selling products to other individuals. B. receiving recommendations on what other shoppers with similar tastes have viewed or purchased. C. joining a group buying site to use the network effect to get better deals. D. forming buying co-ops in order to purchase goods at wholesale prices. E. All of these statements are examples of social commerce.
E. All of these statements are examples of social commerce.