BUS 311 ch 4

By monitoring the​ _________, Web site owners can learn which pages receive single views and do not cause visitors to stay at the site. A. bounce rate B. visit length C. exit rate D. viewing rate E. conversion rate

A. bounce rate

In order to improve their Web​ sites, companies should track the​ _______, which is the percentage of visitors who leave the Web site after viewing that page. A. exit rate B. conversion rate C. visit length D. bounce rate E. viewing rate

A. exit rate

A service provided on a mobile device that provides the ability to see another​ person's location is called the​ _______ location-based service. A. tracking B. navigation C. location D. mapping E. None of these terms describes the service that provides the ability to see another​ person's location on a mobile device.

A. tracking

Companies such as Barnes​ & Noble that conduct business online plus operate physical stores are called​ _________ companies. A. ​brick-and-click B. click-only C. virtual D. brick-and-mortar E. pure play

A. ​brick-and-click

The exchange of​ goods, services, and money between firms and​ customers, supported by the​ Internet, is termed​ _________. A. ​e-commerce B. transaction processing C. Web exchanges D. business applications E. business intelligence

A. ​e-commerce

Which of the following factors is NOT a limitation on​ consumer-to-consumer e-commerce? A. Limited quality control B. More widely available buyers and sellers C. Uncertainly about payment methods D. Increased potential of fraud E. All of these factors are limitations on​ consumer-to-consumer e-commerce.

B. More widely available buyers and sellers

Which of the following is NOT a form of Internet​ marketing? A. Search marketing B. Billboard displays C. Display ads D. Mobile marketing E. E-mail marketing

B. Billboard displays

The purpose of a​ ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser. A. digital sweet spot B. digital watermark C. product identifier D. digital signpost E. product notation

B. digital watermark

When a governmental agency uses​ e-procurement to obtain needed materials from​ suppliers, it is engaging in​ ________ e-commerce. A. ​government-to-citizen (G2C) B. ​government-to-business (G2B) C. ​government-to-government (G2G) D. ​business-to-business (B2B) E. None of the above statements identifies the type of​ e-commerce when a governmental agency uses​ e-procurement to obtain needed materials from suppliers.

B. government-to-business (G2B)

When a person purchases an item from another person via​ eBay, we have​ a(n) ______ transaction. A. business-to-business (B2B) B. ​consumer-to-consumer (C2C) C. business-to-consumer (B2C) D. consumer-to-business (C2B) E. None of the above statements describes the type of​ e-commerce involving one person selling to another over the Internet.

B. ​consumer-to-consumer (C2C)

The form of​ e-commerce that is the largest in terms of sales dollar volume is​ _______ e-commerce. A. consumer-to-consumer (C2C) B. consumer-to-business (C2B) C. business-to-business (B2B) D. business-to-consumer (B2C) E. None of the above statements correctly identifies the largest form of​ e-commerce in terms of sales dollar volume.

C. business-to-business (B2B)

When consumers purchase goods from a​ business, the transaction is termed​ ______ e-commerce. A. business-to-business (B2B) B. ​consumer-to-business (C2B) C. business-to-consumer (B2C) D. consumer-to-consumer (C2C) E. None of these statements correctly describes the purchasing of goods from a business by consumers.

C. business-to-consumer (B2C)

A business model enabled by Web technologies is that of​ _______, in which firms tailor products and services to a​ customer's particular needs on a large scale. A. disintermediation B. reverse pricing C. mass customization D. reintermediation E. menu-driven pricing

C. mass customization

In the​ ________ pricing​ model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. A. ​user-based B. click-rate C. pay-per-click D. clickstream E. ​time-on-site

C. pay-per-click

An advantage of the​ click-only e-commerce strategy​ is: A. the higher prices can be charged because customers do not price compare. B. less need to enhance technologies. C. ​rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided. D. the lower variety of product offerings are needed. E. reduced competitive pressures.

C. rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided.

If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from​ Amazon, the person is engaging in the practice of​ ________. A. physical shopping B. using a buying group C. showrooming D. joining a​ co-operative buying club E. exploratory shopping

C. showrooming

A critical aspect of Web site design is that of​ _______, which refers to characteristics that influence the​ site's security and performance. A. structural enhancement B. functional strength C. structural firmness D. representational delight E. functional convenience

C. structural firmness

When​ e-tailers can cater to niche markets in addition to​ (or instead​ of) selling purely mainstream​ products, they are said to be utilizing the concept of the​ _______. A. outliers B. mass market C. anomalies D. niche segments E. long tails

E. long tails

Businesses that sell goods electronically in cyberspace with no physical store locations are typically called​ _______ companies. A. pure play B. ​click-only C. virtual D. All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location. E. None of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.

D. All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.

Which of the following is NOT an advantage of​ e-tailing over traditional​ brick-and-mortar retailing? A. The ability to offer a virtually unlimited number and variety of products. B. There is more effective price competitiveness. C. Widespread online presence allows more effective ways to compete for customers. D. Customers find it more comfortable to shop and easier to return unwanted items. E. Customers can more easily comparison shop.

D. Customers find it more comfortable to shop and easier to return unwanted items.

Buying and selling on the Web has disrupted many industries due to​ ______, the elimination of the need for a middleman. A. reverse pricing B. reintermediation C. mass customization D. disintermediation E. menu-driven pricing

D. disintermediation

By allowing customers to state the price they are willing to pay for a product or​ service, some companies utilize the​ ________ business model over the Web. A. mass customization B. disintermediation C. menu-driven pricing D. reverse pricing E. reintermediation

D. reverse pricing

Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud​ indicators, such as​ _______. A. meaningless email addresses B. multiple orders on the same credit card in a short time period C. misspellings in shipping​ and/or billing addresses D. larger than normal transaction size E. All of the statements are valid fraud indicators

E. All of the statements are valid fraud indicators

Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a​ purchase? A. Comparison shopping on other sites B. Lengthy checkout procedures C. Concerns about security D. Impatience E. All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing.

E. All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing.

An example of social commerce​ is: A. individuals selling products to other individuals. B. receiving recommendations on what other shoppers with similar tastes have viewed or purchased. C. joining a group buying site to use the network effect to get better deals. D. forming buying​ co-ops in order to purchase goods at wholesale prices. E. All of these statements are examples of social commerce.

E. All of these statements are examples of social commerce.