BUSI 1200

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False

"The Cable Guy Offers More Love for a Price", high end customer service experiences for $200 a month represents what you can do with your promotion mix/

1 R = .6369E

1E = 1.57R is an exchange rate for 2 countries, which statement is correct?

Strategic allies

A Drug Company discovered a new drug. They manufacture the drug but partner with another drug company already selling to this therapeutic market to sale and distribute the product. This is an example of

Both strengths and weaknesses

A companies processes, culture, staff, product line, production process, ability to innovate, image, financial strength, service level, or number of patnets would generally be analyzed by management to uncover

To focus on what is happening inside each company

A leader doing analysis of the strengths and weaknesses of their company & their competition requires them

False

A leader looking back at five years of balances sheets which want to see assets decrease

20 years

A patent generally has a life of

Buys more of the other currency

A stronger currency

Tax

A tariff is a

The product logo and name

A trademark most likely protects

Reports unethical behavior in a company

A whistleblower is someone who

Discussion Board General Questions Thread

All non-personal email communication from students to instructor should come

All the above

Audi, BMW, and Mercedes are building a strategy to

True

Audi, BMW, and Mercedes have changed their strategy to include opening price point or lower priced luxury cars?

4

BUSI 1200 is one of how many leadership courses in the College of Business leadership program?

I will buy the machine if it earns more than 6% savings in my cash flow

Cash in my business sees a return of 6% as it turns over and over again. I need to buy a 10,000 piece of equipment that will earn a given rate of return. Which statement below is the best?

False

Caterpillar has not reduced vendors as a way to increase productivity

Currently a mixed economy all the time

China is

Such a large % of their GDP is exported

Countries like Japan or China like a weak currency because

A set of beliefs of right and wrong

Ethics are

A country's economy

Exchange rate is

The rate at which one country's currency can be exchanged for another countrys currency

Exchange rate is

They need access to new markets

Firms become international because

Demographic environment

Generation Y and the baby boomers are examples of

False

HP's leaders for the 10 years prior to Meg Whitman were successful in getting the company to understand and buy in to their vision.

4

How many small test are given (will you take) during the semester? Note: question does not ask how many will count.

The Income statement is the bridge or connection between balance sheets

If we know that the balance sheet is the first financial statement to exist for an organization, which statement below is correct

False

In "Apple vs. Samsung: The Long View", we learn court injunctions do not impact intellectual property success or strategic planning for companies.

True

In "Can this Can Stay Cool", we learn you must pay a registration fee for each different trademark class of service you want to protect.

Product

In "Do You Really Want to Talk to Your Kitchen", improved features and benefits, internet and cell capacity, and open coding standards, represent which P the Marketing Mix?

Innovation

In "Express Elevators to Heaven", elevator pressure, brakes, and software design issues represent which leg of the competitive advantage chair?

Copyright

In the 7 22 2013 Article on Music on YouTube, Audiam's software that searches You Tube for use of musician's music is an example of IP protection for

False

In the 8/26/13 edition article, Offing the Grid, micro-grids are not identified as a reason there will be increased competition and suppliers in the electrical industry

Economic

In the 8/26/2013 Edition the article on, Mexico's President Courting Big Oil, the supply of cheap to produce oil is declining and Mexico's energy cost could rise making the country less competitive globally. This is an example of which environmental force

Product

In the 9 30 2013 edition the article on The Gut Buster, Cinnabon's trademarking of Makara cinnamon supports the following part of the Marketing Mix

False

In the 9 9 2013 edition article on yogurt wars, Danone's moving of ad money from other product categories to Greek yogurt is an example of using the product (P) to compete.

False

In the 9/2/2013 edition article on, The Boomer Car Boom, the baby boomer population of 76 million is an example of technological force because they all have and use technology

True

In the 9/3/2012 edition, The short term payoff for Apple's Intellectual Property lawsuit against Samsung is it makes Apple's IP licenses more valuable because they have protection.

Identifying what attributes each potential alternative or option will be measured on

In the DECIDE model establishing the decision criteria is about

Single servings

In the Unilever as the Big Dipper article, the fastest growing segment in ice cream is

Quality

In the article on Secret Shoppers in the ER, the CEO was going undercover to check on customer satisfaction illustrates which leg of the competitive advantage chair?

Leading

In the article on the Turkish King of Greek Yogurt the CEO was in the factory, talking to staff as one of them, motivating by being on the floor, and asking employees to hold him accountable. These are examples of what management function step?

Efficiency

In the article, Before the Fancy Bottle, Time Spent in a Bladder, management's response to currency change was to improve what leg of the competitive advantage chair?

Bad accounting decision

In the article, Diamond Foods' Troubles, what caused the loss of confidence in the company?

Customer responsiveness

In the article, Mothers, Sons, and Mattel management was working to improve which competitive advantage leg?

Opportunities and threats

Industry events, competitors actions, changes in the economy, technological advances, and governmental impacts can be analyzed by management to uncover

Spend more time visioning than planning

Leaders as opposed to managers

Inward and execution focused

Leaders spend more time outward and vision focused while mangers spend more time

Motivating, directing, resolving conflict and otherwise influencing people to work hard to achieve the organization's goals

Leading as one of the functions of management is about

Company C 500= 200+300

Look at the figures below for A= L+OE, which Company below is has the highest ownership by owners

Top

Make the long term decisions about overall direction of the organization and direct the strategic direction of the organization is what level of management

The task environment

Managers tend to have more control over

Depreciation

Most companies will spend capital annually equal to

Trading bloc

NAFTA is an example of a

To evaluate and choose between competing capital spending projects to increase the company's competitiveness

One main use of the time value of money concept in business is

So they can cover one of their biggest expense areas, raises to the employees of the company

One of the biggest reasons managers must do productivity projects every year is

Are examples of intellectual property

Patents, trademarks, copyrights, and trade secrets:

To pay for goods and services from another country

People want other countries currency

Product and information

Place is about distributing your

(Goods+Services)/(labor+capital+materials+energy)

Productivity increases require outputs to be greater than inputs for a specific period of time and is expressed mathematically by:

How people are aware of your product and value added services

Promotion deals with

How efficient management is in using assets to generate earnings

Return on Assets measures

The leadership university

Steven Ballard has a strategic initiative for East Carolina to be known as

False

Tenneco and Caterpillar have not been successful increasing productivity together

False

The President's vision at Martha Stewart drives the company strategy more than Martha's vision.

How to make sure your identify a problem rather than a symptom

The Toyota 5 Whys method is

At a specific point in time (a given day)

The balance sheet represents the value of your company

A broad, large scale and multi-year set of goals & actions plans that sets the direction of the company in order to fulfill the mission and vision

The best definition of strategy is

Help make business decisions

The decide model is a way for leaders to know how to

It is relational and ethical, has a people focus, accomplishes positive change

The definition of leadership at ECU focuses on which three areas?

Americans to bribe any government official anywhere in the world

The foreign corrupt practices act makes it illegal for

Customer responsiveness, innovation, quality, and efficiency

The four legs of the competitive advantage chair are

True

The protected use of the Pabst Blue Ribbon logo and colors is an example of trademark protection.

Global Village

The shrinking of time and space that makes it easier and faster for people to communicate is known as

True

The single largest leadership failure at HP prior to Meg Whitman, has been strategy change too fast and significant for the culture of HP to absorb.

Utility Patent

The strongest type of patent is

Customers, competitors, suppliers and distributors

The task environment would include

Two of the above are correct

The time period for an income statement is

The right product

The voice of the customer is part of determining

Rule of law, values in workplace, family influence

There are three types of ethics. Social, professional, and individual. Which definition order below matches the order above?

An amount equal to its annual depreciation

To grow a business rule of thumb says you should spend in capital each year

All the above

To have the right product you must

Anywhere in the company whether manager or not

Tom Peters and Nancy Austin tell us that leaders can be found

False

Unilever's Magnum strategy is a direct attack on Nestle's Skinny Cow segment?

True

Unilever's introduction of the Magnum bar was an opportunity for them while Nestle's Skinny Cow was a strength for Nestle

True

Wal-Mart and Pepsi buying sugar together is an example of a productivity project to reduce cost

Present Value

What am I looking for if I want to know what the value is today of a cash flow I will receive in the future

Earnings from operations

What is the largest source of capital for most businesses?

Mission/vision, grand strategy, detailed strategic plan, execute & carry out, control

What statement is the best about the correct order of the strategic planning?

All of the above

When determining the right price a manager would look at

Motivating and inspiring people to contribute

When ensuring people do their jobs, managers focus on controlling what people do and solving any problems that arise. Leaders in insuring people do their jobs focus on

Place

Where my product is on a retailers shelf is what part of the mix

All the above

Which of the following are examples of the political/legal general environment

It forces the managers to get to know each other socially as they complete the process

Which of the following is NOT a reason why strategic management and planning is important to business

Leadership can be developed

Which of the following views on leadership is most accurate?

Employees will expect a raise which is one of the two largest expense categories on the income statement

Which of the following would be a main reason all companies need input productivity projects annually before they increase sales over prior year or see a price increases over last year from their suppliers?

Strategic plans generally cover a one to three or a one to five year time horizon into the future

Which statement below best represents the timing horizon for strategic planning?

Globalization has both positive and negative consequences

Which statement is the most correct about Globalization

Proactive

Which style of the following would be considered the most ethical and socially responsible?

A bribe in one country may not be a bribe in another

which statement is the best about ethics across national boundaries


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