BUSI 1200
False
"The Cable Guy Offers More Love for a Price", high end customer service experiences for $200 a month represents what you can do with your promotion mix/
1 R = .6369E
1E = 1.57R is an exchange rate for 2 countries, which statement is correct?
Strategic allies
A Drug Company discovered a new drug. They manufacture the drug but partner with another drug company already selling to this therapeutic market to sale and distribute the product. This is an example of
Both strengths and weaknesses
A companies processes, culture, staff, product line, production process, ability to innovate, image, financial strength, service level, or number of patnets would generally be analyzed by management to uncover
To focus on what is happening inside each company
A leader doing analysis of the strengths and weaknesses of their company & their competition requires them
False
A leader looking back at five years of balances sheets which want to see assets decrease
20 years
A patent generally has a life of
Buys more of the other currency
A stronger currency
Tax
A tariff is a
The product logo and name
A trademark most likely protects
Reports unethical behavior in a company
A whistleblower is someone who
Discussion Board General Questions Thread
All non-personal email communication from students to instructor should come
All the above
Audi, BMW, and Mercedes are building a strategy to
True
Audi, BMW, and Mercedes have changed their strategy to include opening price point or lower priced luxury cars?
4
BUSI 1200 is one of how many leadership courses in the College of Business leadership program?
I will buy the machine if it earns more than 6% savings in my cash flow
Cash in my business sees a return of 6% as it turns over and over again. I need to buy a 10,000 piece of equipment that will earn a given rate of return. Which statement below is the best?
False
Caterpillar has not reduced vendors as a way to increase productivity
Currently a mixed economy all the time
China is
Such a large % of their GDP is exported
Countries like Japan or China like a weak currency because
A set of beliefs of right and wrong
Ethics are
A country's economy
Exchange rate is
The rate at which one country's currency can be exchanged for another countrys currency
Exchange rate is
They need access to new markets
Firms become international because
Demographic environment
Generation Y and the baby boomers are examples of
False
HP's leaders for the 10 years prior to Meg Whitman were successful in getting the company to understand and buy in to their vision.
4
How many small test are given (will you take) during the semester? Note: question does not ask how many will count.
The Income statement is the bridge or connection between balance sheets
If we know that the balance sheet is the first financial statement to exist for an organization, which statement below is correct
False
In "Apple vs. Samsung: The Long View", we learn court injunctions do not impact intellectual property success or strategic planning for companies.
True
In "Can this Can Stay Cool", we learn you must pay a registration fee for each different trademark class of service you want to protect.
Product
In "Do You Really Want to Talk to Your Kitchen", improved features and benefits, internet and cell capacity, and open coding standards, represent which P the Marketing Mix?
Innovation
In "Express Elevators to Heaven", elevator pressure, brakes, and software design issues represent which leg of the competitive advantage chair?
Copyright
In the 7 22 2013 Article on Music on YouTube, Audiam's software that searches You Tube for use of musician's music is an example of IP protection for
False
In the 8/26/13 edition article, Offing the Grid, micro-grids are not identified as a reason there will be increased competition and suppliers in the electrical industry
Economic
In the 8/26/2013 Edition the article on, Mexico's President Courting Big Oil, the supply of cheap to produce oil is declining and Mexico's energy cost could rise making the country less competitive globally. This is an example of which environmental force
Product
In the 9 30 2013 edition the article on The Gut Buster, Cinnabon's trademarking of Makara cinnamon supports the following part of the Marketing Mix
False
In the 9 9 2013 edition article on yogurt wars, Danone's moving of ad money from other product categories to Greek yogurt is an example of using the product (P) to compete.
False
In the 9/2/2013 edition article on, The Boomer Car Boom, the baby boomer population of 76 million is an example of technological force because they all have and use technology
True
In the 9/3/2012 edition, The short term payoff for Apple's Intellectual Property lawsuit against Samsung is it makes Apple's IP licenses more valuable because they have protection.
Identifying what attributes each potential alternative or option will be measured on
In the DECIDE model establishing the decision criteria is about
Single servings
In the Unilever as the Big Dipper article, the fastest growing segment in ice cream is
Quality
In the article on Secret Shoppers in the ER, the CEO was going undercover to check on customer satisfaction illustrates which leg of the competitive advantage chair?
Leading
In the article on the Turkish King of Greek Yogurt the CEO was in the factory, talking to staff as one of them, motivating by being on the floor, and asking employees to hold him accountable. These are examples of what management function step?
Efficiency
In the article, Before the Fancy Bottle, Time Spent in a Bladder, management's response to currency change was to improve what leg of the competitive advantage chair?
Bad accounting decision
In the article, Diamond Foods' Troubles, what caused the loss of confidence in the company?
Customer responsiveness
In the article, Mothers, Sons, and Mattel management was working to improve which competitive advantage leg?
Opportunities and threats
Industry events, competitors actions, changes in the economy, technological advances, and governmental impacts can be analyzed by management to uncover
Spend more time visioning than planning
Leaders as opposed to managers
Inward and execution focused
Leaders spend more time outward and vision focused while mangers spend more time
Motivating, directing, resolving conflict and otherwise influencing people to work hard to achieve the organization's goals
Leading as one of the functions of management is about
Company C 500= 200+300
Look at the figures below for A= L+OE, which Company below is has the highest ownership by owners
Top
Make the long term decisions about overall direction of the organization and direct the strategic direction of the organization is what level of management
The task environment
Managers tend to have more control over
Depreciation
Most companies will spend capital annually equal to
Trading bloc
NAFTA is an example of a
To evaluate and choose between competing capital spending projects to increase the company's competitiveness
One main use of the time value of money concept in business is
So they can cover one of their biggest expense areas, raises to the employees of the company
One of the biggest reasons managers must do productivity projects every year is
Are examples of intellectual property
Patents, trademarks, copyrights, and trade secrets:
To pay for goods and services from another country
People want other countries currency
Product and information
Place is about distributing your
(Goods+Services)/(labor+capital+materials+energy)
Productivity increases require outputs to be greater than inputs for a specific period of time and is expressed mathematically by:
How people are aware of your product and value added services
Promotion deals with
How efficient management is in using assets to generate earnings
Return on Assets measures
The leadership university
Steven Ballard has a strategic initiative for East Carolina to be known as
False
Tenneco and Caterpillar have not been successful increasing productivity together
False
The President's vision at Martha Stewart drives the company strategy more than Martha's vision.
How to make sure your identify a problem rather than a symptom
The Toyota 5 Whys method is
At a specific point in time (a given day)
The balance sheet represents the value of your company
A broad, large scale and multi-year set of goals & actions plans that sets the direction of the company in order to fulfill the mission and vision
The best definition of strategy is
Help make business decisions
The decide model is a way for leaders to know how to
It is relational and ethical, has a people focus, accomplishes positive change
The definition of leadership at ECU focuses on which three areas?
Americans to bribe any government official anywhere in the world
The foreign corrupt practices act makes it illegal for
Customer responsiveness, innovation, quality, and efficiency
The four legs of the competitive advantage chair are
True
The protected use of the Pabst Blue Ribbon logo and colors is an example of trademark protection.
Global Village
The shrinking of time and space that makes it easier and faster for people to communicate is known as
True
The single largest leadership failure at HP prior to Meg Whitman, has been strategy change too fast and significant for the culture of HP to absorb.
Utility Patent
The strongest type of patent is
Customers, competitors, suppliers and distributors
The task environment would include
Two of the above are correct
The time period for an income statement is
The right product
The voice of the customer is part of determining
Rule of law, values in workplace, family influence
There are three types of ethics. Social, professional, and individual. Which definition order below matches the order above?
An amount equal to its annual depreciation
To grow a business rule of thumb says you should spend in capital each year
All the above
To have the right product you must
Anywhere in the company whether manager or not
Tom Peters and Nancy Austin tell us that leaders can be found
False
Unilever's Magnum strategy is a direct attack on Nestle's Skinny Cow segment?
True
Unilever's introduction of the Magnum bar was an opportunity for them while Nestle's Skinny Cow was a strength for Nestle
True
Wal-Mart and Pepsi buying sugar together is an example of a productivity project to reduce cost
Present Value
What am I looking for if I want to know what the value is today of a cash flow I will receive in the future
Earnings from operations
What is the largest source of capital for most businesses?
Mission/vision, grand strategy, detailed strategic plan, execute & carry out, control
What statement is the best about the correct order of the strategic planning?
All of the above
When determining the right price a manager would look at
Motivating and inspiring people to contribute
When ensuring people do their jobs, managers focus on controlling what people do and solving any problems that arise. Leaders in insuring people do their jobs focus on
Place
Where my product is on a retailers shelf is what part of the mix
All the above
Which of the following are examples of the political/legal general environment
It forces the managers to get to know each other socially as they complete the process
Which of the following is NOT a reason why strategic management and planning is important to business
Leadership can be developed
Which of the following views on leadership is most accurate?
Employees will expect a raise which is one of the two largest expense categories on the income statement
Which of the following would be a main reason all companies need input productivity projects annually before they increase sales over prior year or see a price increases over last year from their suppliers?
Strategic plans generally cover a one to three or a one to five year time horizon into the future
Which statement below best represents the timing horizon for strategic planning?
Globalization has both positive and negative consequences
Which statement is the most correct about Globalization
Proactive
Which style of the following would be considered the most ethical and socially responsible?
A bribe in one country may not be a bribe in another
which statement is the best about ethics across national boundaries
