BUSINESS COMMUNICATION EXAM 3

Google Plus tried to compete head-to-head with which other platform? a. Facebook. b. WhatsApp. c. Twitter.

a. Facebook.

Snapchat's use of auto-deleting messages is likely a response to data concerns in which other social media platform? a. Facebook. b. YouTube. c. Twitter.

a. Facebook.

Which social media platform was poorly trafficked, despite integration with Google? a. Google Plus. b. YouTube. c. Pinterest.

a. Google Plus.

Which of the following is the easiest way to schedule a meeting with several people in different time zones? a. a scheduling tool. b. an email chain. c. a group phone call.

a. a scheduling tool.

Aaron is taking a final look at his team's plan for a social media campaign about a new product launch. His team has created a hashtag for the launch event, and they've created a consistent style for posts across platforms. What is the BEST thing for Aaron to suggest the team add to the plan? a. a series of posts to create a countdown. b. a blog post that emphasizes the company's growth and success. c. one or two posts poking fun at the company's competitor.

a. a series of posts to create a countdown.

Which of the following best describes what happens in the content/conversation step of a phone call? a. business is discussed and work gets done. b. the organizer takes feedback from other people on the call. c. participants call in and greet each other.

a. business is discussed and work gets done.

What is the best case scenario result for bridging the cross-generational gap: a. create opportunities and a culture for cross-generational sharing and mentoring. b. teach older generations to be more comfortable with technology that younger generations use. c. encourage more members of Generation Z to take on leadership positions.

a. create opportunities and a culture for cross-generational sharing and mentoring.

For many who are socialized as female, the purpose of communication is mainly to: a. cultivate relational connections with other people. b. convey instructions in a clear and simple way. c. demonstrate knowledge and expertise.

a. cultivate relational connections with other people.

Which of the following is NOT a benefit of YouTube as a social media platform for business? a. ease of video creation. b. its massive audience outreach. c. difficulty of integration with other platforms.

a. ease of video creation.

Ellen joins a video conference with her coworkers on her computer. Whenever she contributes to the conversation, no one responds. Somebody even talks over her. Which of the following is likely the problem? a. ellen does not have a microphone or her microphone is not working. b. the other participants do not have the right equipment for the call. c. ellen does not have a webcam or her webcam is not working.

a. ellen does not have a microphone or her microphone is not working.

In which of the following steps does the caller explain the timing of the call and the topics to be covered? a. establishing expectations. b. wrap up, next steps, and feedback. c. openings and greetings.

a. establishing expectations.

Devraj was born in Mumbai to an Indian mother and a Pakistani father. The family moved to Toronto when he was a baby. Five years later, they all became Canadian citizens. Which of the following would best describe Devraj? a. he is multi-ethnic. b. he supports affirmative action. c. he is multi-racial.

a. he is multi-ethnic.

One way to create interest and excitement around a sale is to spotlight the size of the sale (e.g. "50% off!"). What is another way? a. highlighting the reason for the sale. b. limit the hours that the sale is available. c. create multiple posts or tweets about the sale.

a. highlighting the reason for the sale.

Which of the following is NOT a factor you should consider when choosing a tool for communication? a. how impressive the tool is. b. what technology people already have and know how to use. c. whether you need to show a sample or product.

a. how impressive the tool is.

Which of the following factors is most important for you to consider when scheduling remote meetings? a. how technologically savvy all participants are with the remote technology. b. how impressing the technology is. c. the number of participants.

a. how technologically savvy all participants are with the remote technology.

The concept of "professional language" in the workplace: a. is subjective and based on several different factors. b. is based on how politely someone speaks. c. is a universal concept that should be easily understood and followed.

a. is subjective and based on several different factors.

Customers who have "affinity" for a specific brand are ones who: a. like that brand. b. visit that company's brick-and-mortar stores. c. choose not to buy from the company's competitors.

a. like that brand.

Which of the following is the best strategy to use when participating in a group video call? a. maintain the same distance from the camera. b. speak whenever the current speaker's lips stop moving. c. make sure the lighting of everyone's rooms matches.

a. maintain the same distance from the camera.

YouTube does not directly compete with other social media platforms. What feature do other platforms focus on that YouTube does not emphasize? a. messaging tools. b. integration tools. c. sharing tools.

a. messaging tools.

Which of the following is NOT a strategy for showing a presentation by sharing your screen? a. point at important parts of the presentation. b. load the presentation before sharing your screen. c. navigate slides using directional language.

a. point at important parts of the presentation.

Prejudice is often based on: a. prejudgement, originating outside actual experience. b. personal tastes and preferences. c. one's personal experiences in life.

a. prejudgement, originating outside actual experience.

Which of the following is a benefit of aiming the camera so that it has a view of everyone in the room? a. remote participants get a better feel for the energy of the room. b. the camera will not be as steady as it would be if all participants had their own cameras. c. participants are further away from the camera.

a. remote participants get a better feeling for the energy of the room.

Facebook's main advantage as a social media platform is ______. a. the sheer size of its membership: over 2 billion worldwide. b. its integration with WhatsApp. c. The ability to make a business or company page.

a. the sheer size of its membership: over 2 billion worldwide.

Nessa wants her coworkers' feedback on a design prototype. Many of her coworkers are working from home or from a hotel in another state. Which of the following is the most efficient method for Nessa to use? a. use a platform that allows participants to mark up a shared file. b. email a copy of the design prototype to each participant, let them make the changes, then compile all the changes into one document later. c. share her screen showing the design prototype and type up what her coworkers

a. use a platform that allows participants to mark up a shared file.

LinkedIn is sometimes criticized for ______. a. vacant or empty exchanges. b. poor user experience. c. reliance on integration with Facebook.

a. vacant or empty exchanges.

Which of the following situations is best suited for using the chat feature? a. you are anticipating a lot of questions. b. you don't want people to ask questions. c. you are worried people will not pay attention.

a. you are anticipating a lot of questions.

Sian is comparing various social media platforms. Which of the following is a negative of using Facebook? a. younger demographics typically do not use Facebook. b. the demographics on Facebook are too wide to create targeted marketing. c. older demographics typically do not use Facebook.

a. younger demographics typically do not use Facebook.

Instagram has seamless integration with which other social media platform? a. YouTube. b. Facebook. c. Twitter.

b. Facebook.

Sam was brought up to treat everyone equally. He prides himself on having an ethnically diverse team of men and women. However, when it comes time for promotion to high level positions of responsibility, Sam tends to promote men over women, even when the women are equally or more qualified than the men. One common reason for this could be: a. gender diversity is less important than ethnic diversity. b. Sam has an unconscious bias. c. Sam does not believe in equality.

b. Sam has an unconscious bias.

A screen sharing conference is best suited for which of the following scenarios? a. a quick update about a project. b. a discussion about the contents of a spreadsheet. c. a meeting where emotional topics will be discussed.

b. a discussion about the contents of a spreadsheet.

Which of the following situations would most benefit from a scheduling tool? a. a salesperson wants to schedule a meeting with a client. b. a manager wants to schedule performance reviews with ten employees. c. two coworkers want to schedule a lunch meeting.

b. a manager wants to schedule performance reviews with ten employees.

Marcia is organizing a company lunch for 350 people. There will be two options, chicken and fish, and Marcia wants to know how much chicken and how much fish she should order. Which of the following is the best way to ask participants which option they want? a. asking the nearest 10 coworkers, then picking the one most of those 10 coworkers chose. b. a polling tool. c. an email asking for replies.

b. a polling tool.

Race today is typically regarded as: a. determined by skin color. b. a social construct. c. an inherent biological quality.

b. a social construct.

Twitter's largest strength is its ________. a. integration with Facebook. b. ability to quickly and concisely reach an audience. c. focus on personal brand promotion.

b. ability to quickly and concisely reach an audience.

"Story-doing" companies both tell a great story, and then follow that up with _____. a. a customer development plan. b. actions that are aligned to the story they tell. c. a social media marketing model.

b. actions that are aligned to the story they tell.

Which of the following is the best strategy to make sure people who are participating remotely in a video call are included in the meeting? a. turn the speaker volume up high so that participants can hear the meeting better. b. aim the camera at an angle that has a view of everyone present in the room. c. turn off the phone microphone to avoid feedback.

b. aim the camera at an angle that has a view of everyone present in the room.

A screen sharing conference is best suited for which of the following scenarios? a. a meeting where five people in different countries will be discussing a problem. b. an executive showing a PowerPoint presentation to remote employees. c. a discussion between members of a team who have not met each other before.

b. an executive showing a PowerPoint presentation to remote employees.

Which of the following is a disadvantage to using audio for business communication? a. participants who are not technologically savvy can still usually operate a phone. b. audio calls do not allow participants to see facial expressions or body language. c. people may take a long time to respond when a decision needs to be made quickly.

b. audio calls do not allow participants to see facial expressions or body language.

The primary sharing feature on Pinterest is users' _____. a. news feeds. b. boards. c. catalogs.

b. boards.

Which of the following would most likely lead to a cross-cultural communication problem? a. discussing music. b. clothing choices. c. math skills.

b. clothing choices.

Keiko's team had a big celebration when they finally launched their new product. Unfortunately, they quickly learned that their marketing campaign had unexpectedly offended people in several countries. What can Keiko's team do to repair the damage and move forward? a. make slide modifications to the campaign promise larger changes later. b. conduct a formal investigation and assure nations no deliberate offense was intended. c. perform a cost-benefit analysis before committing to a resolution

b. conduct a formal investigation and assure nations no deliberate offense was intended.

Intercultural communication problems happen in business from time to time. What can companies do to adapt communication and avoid problems for an intercultural audience? a. avoid dealing with sensitive markets. b. create a process to ensure cultural awareness. c. take action with good intentions and ask for forgiveness later.

b. create a process to ensure cultural awareness.

Christine is setting up a meeting with her fellow sales team members so her colleague Patrick share some techniques she's found particularly helpful with the rest of the team. They all have busy schedules so she's decided to create an online poll to find the best time. What should be Christine's first step? a. determine Patrick's and the team's availability at the same time. b. determine Patrick's availability for the meeting. c. determine the availability of each team member.

b. determine Patrick's availability for the meeting.

Which of the following is NOT a good strategy for a screen sharing meeting? a. pausing briefly between slides so participants recognize you are moving on. b. discourage people from asking questions so the meeting will finish sooner. c. use navigation language such as "on the left" to point out important things on the screen.

b. discourage people from asking questions so the meeting will finish sooner.

What would be the most gender-inclusive way to change the following sentence: "A doctor must talk to his staff respectfully." a. a doctor must talk to his/her/their staff respectfully. b. doctors must talk to their staff respectfully. c. a doctor must talk to his/her staff respectfully.

b. doctors must talk to their staff respectfully.

What would be the most gender-inclusive way to change the following sentence: "Every teacher has his favorite topic in his class." a. every teacher has their favorite topic in their class. b. every teacher has a favorite topic to teach in class. c. every teacher has his/her favorite topic in his/her class.

b. every teacher has a favorite topic to teach in class.

Which of the following is an advantage to screen sharing? a. sharers might reveal personal information by accident. b. everyone can look at the same thing and discuss it. c. participants cannot see each other's facial expressions.

b. everyone can look at the same thing and discuss it.

What is a key consideration when trying to spotlight a specific product? a. whether you have a fun brand or not. b. how easy it is for a customer to interact with your post. c. the cost of the product.

b. how easy it is for a customer to interact with your post.

When spotlighting a product using social media, one key question to keep in mind is how easy it is to interact with the post or message. Another is: a. whether or not a competitor has just spotlighted that same product. b. how easy it is to interact with the post or message. c. how long it's been since that product was launched.

b. how easy it is to interact with the post or the message.

Which of the following is a best practice for setting up a remote meeting? a. include a reminder for what will happen if attendees miss the meeting. b. include the login information and instructions for using the conference tool in the invite notes. c. take advantage of the flexibility of video conferencing by scheduling meetings ten minutes after the invitation is sent.

b. include the login information and instructions for using the conference tool in the invite notes.

You are setting up a video call with team members in China, the U.S., and England. Which of the following factors are most important for you to consider when choosing a video conferencing app? a. how much data the app will take up. b. international access. c. security.

b. international access.

Which of the following is NOT a good strategy when dealing with a hybrid screen share meeting? a. describing what causes laughter or another emotional response in the room. b. muting the phone whenever an important person in the room is talking. c. sending any visual component of the meeting to remote participants beforehand.

b. muting the phone whenever an important person in the room is talking.

Which of the following factors would best determine what we consider to be "Standard English"? a. our misunderstanding of professional language. b. our early social influences. c. our use of correct pronunciation.

b. our early social influences.

Which of the following is a disadvantage to screen sharing? a. a presenter can share a video with others in the meeting. b. participants cannot see each other's facial expressions. c. everyone can look at the same thing and discuss it.

b. participants cannot see each other's facial expressions.

Challenges of working well together in a diverse organization are often based on: a. having too much knowledge about cultural differences. b. perceived threats to the established order. c. pairing the wrong people together.

b. perceived threats to the established order.

Which of the following strategies is the best way to discourage people from monologuing and taking up too much meeting time? a. sigh loudly whenever anyone talks for too long. b. remind participants when the meeting is halfway over or has a set amount of time left. c. announce at the beginning of the meeting that anyone who talks more than five minutes will be ejected from the call.

b. remind participants when the meeting is halfway over or has a set amount of time left.

Members of the marketing team are holding a video conference to show the other departments the new promotional video they've created. Which of the following tools should they use to show the video? a. VOIP call b. screen sharing. c. webcam.

b. screen sharing.

One advantage of using social media to cultivate community around your brand is: a. almost all of your customers will see your social media posts. b. social media is an inexpensive way to accomplish this goal. c. there is a lot of celebrity on social media.

b. social media is an inexpensive way to accomplish this goal.

For baby boomers, a common reference point of technology would most likely be: a. touch-tone phones. b. the microwave. c. internet.

b. the microwave.

Which of the following is the best strategy to try if one person on a call cannot hear the other? a. the person who can't hear the other should turn off his or her microphone. b. the person who can't hear should check that the volume is not muted. c. the person who isn't being heard should yell loudly into the phone.

b. the person who can't hear should check that the volume is not muted.

According to Chimamanda Adichie, what is one of the problems of stereotypes: a. they are wrong assessments of people. b. they are incomplete generalizations of people. c. they hurt people's feelings.

b. they are incomplete generalizations of people.

Snapchat is well known for the majority of its users being ______. a. women. b. under the age of 35. c. non-US residents.

b. under the age of 35.

Instagram's most visited profiles are: a. large companies who regularly post pictures about their products. b. users interested in creating a personal brand. c. users interested in integrating their content with YouTube.

b. users interested in creating a personal brand.

Which of the following is the best strategy to use when participating in a group video call? a. have everyone stay off mute. b. watch faces to check whether anyone else looks like he or she is about to speak. c. make sure the lighting of everyone's room matches.

b. watch faces to check whether anyone else looks like he or she is about to speak.

In which of the following scenarios is it NOT a good idea to mute yourself on a call? a. you have to eat during the call. b. you are leading the discussion. c. you have a bad cold and will probably sneeze a lot during the meeting.

b. you are leading the discussion.

Kat is developing a social media plan for her new company. She knows she wants to use a lot of different platforms, but she also wants one to serve as a hub. Which platform would best serve this use? a. Instagram. b. YouTube. c. Facebook.

c. Facebook.

What type of internal company news would be appropriate to share on social media? a. a change in the company benefits plan. b. new guidelines on interacting with the press. c. a change in company leadership.

c. a change in company leadership.

The six heads of regional sales in a company have a weekly conference call to discuss how sales are going in each part of the country. Most of them will be calling from hotel rooms with a good internet signal. A few of them may have to join the call late or leave early because of other appointments. Which of the following systems should the heads of regional sales use to contact each other? a. a six-way conference call using their cell phones. b. a conference call using their hotel phones. c.

c. a conference service like gotomeeting.com.

A video call is best suited for which of the following scenarios? a. three people having a five-minute check-in. b. a meeting to discuss a slide deck everyone has been emailed. c. a discussion between members of a team who have not met each other before.

c. a discussion between members of a team who have not met each other before.

You have three meetings today with three different groups. Which of the following groups would be best considered a diverse group? a. a group of entrepreneurs looking for inspiration. b. a group of economists from Japan. c. a group of male and female software engineers.

c. a group of male and female software engineers.

A screen sharing conference is best suited for which of the following scenarios? a. a salesperson demonstrating a new handheld device. b. a meeting in which participants do not have a lot of technological knowledge. c. a web designer showing the new company website to the business's executives.

c. a web designer showing the new company website to the business's executives.

You attend a meeting after receiving an email the day before asking you to be there. Some interesting ideas are discussed in the meeting, but you are not on a team that has a lot to contribute. You also have an important project you stopped working on to attend this meeting, and you're worried about making your deadline. Which of the following best practices did the organizer of this meeting fail to consider? a. setting an agenda. b. setting appropriate calendar reminders. c. an indication o

c. an indication of whether participants are invited or required to attend or not.

Which of the following is the best strategy to try if there is static on a call? a. turn up the volume on your speaker. b. ask the other person to speak up. c. ask the other person to move to a quieter location.

c. ask the other person to move to a quieter location.

Which of the following would be an inclusive way to improve communication when working with someone with a disability: a. always offer to help with work, even when not asked. b. to avoid awkwardness, do more speaking than listening. c. be patient, flexible, and supportive.

c. be patient, flexible, and supportive.

Which of the following is the best reason to use video calls rather than audio calls? a. video calls let people share videos more easily. b. shaking the camera can make some participants feel sick. c. being able to see facial expressions help communicate more effectively.

c. being able to see facial expressions help communicate more effectively.

Marguerite is setting up a team meeting that her coworker Joaquim is presenting at. What should be Mark's first step in scheduling the meeting? a. determine the availability of each team member, then select a time when Joaquim is available. b. determine Joaquin's and the team's availability at the same time. c. determine Joaquin's availability for the meeting, then send out a poll to the team as a whole to determine the best time.

c. determine Joaquin's availability for the meeting, then send out a poll to the team as a whole to determine the best time.

There are some unique features of various platforms that can help promote a sale or event. One such key feature is: a. using animated graphics like repeating gif images. b. using audio to embed music. c. embedding a "buy" button or similar button or link.

c. embedding a "buy" button or similar button or link.

Companies often work hard to create a sense of "community" around their brand. In other words, they are looking to create: a. a larger pool of potential employees to choose from. b. organizations of customers who can work with the company to deliver new products. c. energetic interaction among people about their brand or organization.

c. energetic interaction among people about their brand or organization.

For man socialized as male, the purpose of communication is to: a. cultivate community. b. seek understanding. c. establish identity.

c. establish identity.

When working with a religiously diverse group of people, you should keep in mind that one of the main factors of unintentional communication barriers is which of the following? a. an attempt to be overly sensitive. b. too much vigilance. c. fear of the unknown.

c. fear of the unknown.

Twitter's use in the United States has been ______. a. decreased in recent years. b. stayed about the same over recent years. c. for personal use rather than businesses, but that's changing.

c. for personal use rather than businesses, but that's changing.

Which of the following is the best strategy to make sure people who are calling in remotely to participate in the meeting? a. turn off the phone microphone to avoid feedback. b. turn the speaker volume up high so that participants can hear the meeting better. c. give remote participants any handouts or materials in advance.

c. give remote participants any handouts or materials in advance.

You are one of five participants in a video conference in which your boss is giving a presentation. Every so often, your boss gestures to a drawing she has made on a whiteboard, but you have a hard time understanding her drawing. Which of the following is a factor your boss overlooked when preparing this video conference? a. how all of the devices work for presenting online. b. how well the audio works for all participants. c. how the video windows are arranged for all of the participants.

c. how the video windows are arranged for all of the participants.

Which of the following should you try to avoid in a hybrid web sharing call? a. questions asked in the IM chat feature. b. gesturing at the screen to point out important items. c. ignoring remote people in favor of the people present in the room.

c. ignoring remote people in favor of the people present in the room.

Tony heads a team of nine men and one woman that is working on a health-tracking app. How might more diversity help Tony's team gain a competitive advantage? a. increased level of perceived fairness, resulting in higher retention levels. b. increased opportunity to receive funding from venture capitalists. c. increased awareness to identify opportunities and avoid blind spots.

c. increased awareness to identify opportunities and avoid blind spots.

One strategy to help bridge across generations is intergenerational learning. What are some of the business benefits of this strategy: a. talent management could become unnecessary. b. more video conferences are used; which helps bridge across cultures. c. increased efficiency, productivity, and competitive positioning.

c. increased efficiency, productivity, and competitive positioning.

Malcolm receives a lot of emails with the time and dates of meetings. He never learned how to copy these dates over to his calendar app, which results in him missing or being late for meetings. Which of the following feature of a multi feature online platforms could best help solve this problem? a. having a recording of all meetings. b. being able to search through the entire environment. c. learning only one piece of software or set of commands.

c. learning only one piece of software or set of commands.

According to McKinsey, the relationship between increased racial and ethnic diversity and financial performance is which of these? a. there is no relationship between diversity and financial performance. b. linear. as diversity increases, financial performance decreases. c. linear. as diversity increases, financial performance increases. d. linear, but only if there is also gender diversity.

c. linear. as diversity increases, financial performance increases.

What is the BEST reason for sharing company news on social media? a. there may be customers thinking of applying for a job at the company who will be interested in news about the company. b. so that competitors don't announce the news on their own social media outlets first. c. loyal customers may re-share the company news on their own social media.

c. loyal customers may re-share the company news on their own social media.

LinkedIn is based around a user's ________. a. professional qualifications and achievements. b. professional work history. c. professional network connections.

c. professional network connections.

Jorge is scheduling some meetings for next week. He can't schedule any on Monday or Tuesday because most of his participants will be at a conference or traveling home from the conference, so he schedules the meeting on Wednesday. That Wednesday, however, many of the participants are late or do not show up at all. Which of the following best practices did Jorge fail to consider? a. anticipating that others might have events not scheduled on their calendar. b. indicating whether participants are

c. setting appropriate calendar reminders.

Garrett is scheduling a meeting with his team in the U.S. and another team working on a similar project in China. He wants everyone to be fresh for the meeting, so he schedules it at 10:00 a.m. Which of the following obstacles is most likely to be encountered in this meeting? a. Jill shouldn't encounter any obstacles. b. participants might be distracted and not focused on the important topic. c. some participants might be asleep or not be at work.

c. some participants might be asleep or not be at work.

When making a video call, which of the following is the best place for you to direct your gaze? a. the other participant. b. at a different window on your screen. c. the camera.

c. the camera.

Brandon wants to reevaluate the performance criteria for how bonuses are distributed at the end of the year. He creates a poll that asks whether participants received a bonus last year and how much the bonus contained. Which of the following BEST describes the problem with this poll? a. the poll should be anonymous. b. the poll does not offer a full range of options. c. the poll does not ask the correct question for the issue.

c. the poll does not ask the correct question for the issue.

Pinterest is an excellent platform for viewing and disseminating content visually by _______. a. folders. b. hashtags. c. theme.

c. theme.

Which is one of the main reasons that people with disabilities deal with discrimination and a lack of understanding? a. they are not interested in being in the public eye. b. they are perceived to be not as qualified as able-bodied people. c. they lack exposure in society and the media.

c. they lack exposure in society and the media.

As with other social media posts, when trying to create a sense of community it is extremely important: a. that you pick a primary social media platform to focus on. b. not to use humor too often in your communications. c. to be authentic in your communications.

c. to be authentic in your communications.

What is the number one reason most companies use social media for business communications? a. to engage your own employees or team members. b. to encourage a "buzz" around your company. c. to bring products and services to market; that is, increase awareness.

c. to bring products and services to market; that is, increase awareness.

In a diverse workplace, people sometimes get treated unfairly because of: a. lack of egalitarianism. b. bad intentions. c. unconscious bias.

c. unconscious bias.

Terence wants to give a presentation with his boss to show her some new market trends his team has identified. His boss is currently in another state. Which of the following is the best tool to use in this situation? a. multi-feature online communication platform. b. video conference. c. VOIP call. d. web conferencing with screen sharing.

d. web conferencing with screen sharing.