Business Test

The markets you have chosen to serve in four western states can be effectively reached and served. You would tell the marketing manager that these segments are _____?

Accessible

When an effective program can be designed for attracting and serving a chosen segment,the segment is best described as _______?

Actionable

______ consumers are the most affluent U.S. demographic segment and are expect to have an annual buying power approaching $775 billion by 2015.

Asian American

Pendergraff Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. What type of segmentation does Pendergraff use?

Demographic

Which of the following is the most popular method for segmenting markets?

Demographic

You have discovered that the segments you are targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs. These segments are ________?

Differentiable

The owner of Toms stated that _________ is/are more sustainable than relying on donors/beneficiaries for supporting his cause.

His Business

_______ consumers are one of the fastest-growing U.S. population sub-segments and are expected to surge to nearly 30 percent of the total U.S. population by 2050.

Hispanics

Marketers of automobiles, financial services, and travel are most likely to use which of the following types of segmentation?

Income

Opinion Leader

People within a reference group who exert social influence on others

Marketers must be most careful to guard against which of the following when using age and life-cycle segmentation?

Stereotyping

When a business market segment is large or profitable enough to serve, it is termed _____?

Substantial

The 55-year-old baby boomers share common needs in music and performers. When a music company decides to serve this group, the group is called a (n) _________?

Target Market

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ______ segmentation.

Behavior

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

Buyer's decision process

Many Companies use several ethnically specific themes in their mainstream marketing strategy. This is because several marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as?

Cross-Cultural marketing

______ is the most basic determinate of a person's wants and behavior

Culture

GoPro's company slogan is "Be a Hero." How does GoPro encourage customers to do so?

Customers become heroes through four essential steps in their storytelling and emotion-sharing journeys: capture, creation, broadcast, and recognition.

Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ______?

Loyalty Status

When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________

Market Targeting

What are the four steps, in order, to designing a customer-driven marketing strategy?

Market segmentation, targeting, differentiation, and positioning

When the size, purchasing power, and profiles of a market segment can be determined, it possesses the requirement of being____?

Measureable

Which type of segmentation centers on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

Occasion

Marketing stimuli consist of the four P's. Which of the following is not one of these?

Packaging

The company's name in the video is taken from?

The word tomorrow

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called _________?

User Status

Toms specifies that

everyone is the largest consumer base

The owner of Toms stated that his business model

is one for one