Capsim Exam Study Guide--Business Policy (Williamson)

On the perceptual map, the percentage of customers interested in a product positioned outside of the rough cuts of that product is a. 0% b. 2% c. 5% d. 10% e. 20%

a. 0%.

What is one drawback of increasing automation? a. The product requires increased time/expense for subsequent short-move repositioning. b. Operating second shift becomes more expensive. c. Automation causes large leaps in repositioning. d. Automation slows production capability. e. It requires more employees for the production line.

a. The product requires increased time/expense for subsequent short-move repositioning.

Each segment places a. a different emphasis on features of the 8 buying criteria. b. a different emphasis on features of the 4 buying criteria. c. same emphasis on price and reliability. d. same emphasis on performance and size. e. both c and d.

b. a different emphasis on features of the 4 buying criteria.

MTBF is measured in a. day increments. b. hour increments. c. minute increments. d. 30-minute increments. e. 15-minute increments.

b. hour increments.

If a line has a capacity of 100,000 units, the cost of changing the automation level 1 unit either up or down is a. $60,000. b. $40,000. c. $400,000. d. $600,000. e. none of the above.

c. $400,000. 100,000 * 4 = 400,000

MTBF measures what? a. Price b. Performance c. Reliability d. Size e. Market Segment

c. Reliability.

Which of the following is not a type of market segment in CapSim? a. Performance b. Traditional c. Standard d. Size e. None of the above

c. Standard.

If your company has a sales budget of $3 million and drops it to zero, a. accessibility drops by $1 million every year. b. awareness drops to zero. c. accessibility drops to 0% in three years. d. sales will drop to zero. e. all of the above.

c. accessibility drops to 0% in three years.

Which one is not an area in which Capstone® separates company activities? a. Marketing b. Production c. R&D d. Logistics e. TQM

d. Logistics.

What is the correct answer concerning the top buying criteria for the following segment: a. Positioning for low end and Price for high end. b. Reliability for low end and Performance for high end. c. Price for low end and Performance for high end. d. Price for low end and Positioning for high end. e. Positioning for low end and MTBF for high end.

d. Price for low end and Positioning for high end.

Which Automation rating requires the longest time to reposition a product? a. 1 b. 3 c. 7 d. 9 e. 10

e. 10.

Successful managers will: a. Create a strategy b. Coordinate company activities c. Analyze the market and its competing products d. A and B e. A, B, and C

e. A, B, and C. a. Create a strategy b. Coordinate company activities c. Analyze the market and its competing products

Once you upload your official decisions during a round, how many times can you change them before the end of the round? a. 0 b. 1 c. 2 d. 5 e. As many times as you want

e. As many times as you want.

Short Answer: what does the Customer Survey Score do?

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Short Answer: what happens to the proformas when your forecast isn't correct?

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Short Answer: what is Wealth Creation?

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How is the strength of the sales channel measured? a. Accessibility on a scale of 0 to 50 b. Accessibility on a scale of 0 to 100% c. Accessibility on a scale of 1 to 50 d. Accessibility on a scale of 1 to 100% e. Accessibility on a scale of 1 to 25

b. Accessibility on a scale of 0 to 100%.

How can assembly lines double their capacity? a. Speed up the production. b. Add a second shift. c. Double the material. d. Build more assembly lines. e. Assembly lines cannot be doubled

b. Add a second shift.

Which of the following are not buying criteria? a. Positioning b. Automation c. Age d. Reliability e. Price

b. Automation.

True of False: After you have uploaded your decisions to the website, you can change your official decisions as many times as you want prior to the processing date and time of the round.

True.

True or False: Given a prime rate of r and a short term interest rate of r+2.5, the bond rate for issuing a new bond is equal to (r+3.9%).

True.

If you increase automation from 2.0 to 5.0, the cost is: a. $12 per unit of capacity. b. $15 per unit of capacity. c. $9 per unit of capacity. d. $6 per unit of capacity. e. Cannot determine with this information.

a. $12 per unit of capacity.

Your workers go on strike because they have demanded $20/hour and your wage negotiation ceiling is at $18/hour. Assuming that there are no other labor demands, how long will the strike last? a. 2 weeks b. 4 weeks c. 8 weeks d. 16 weeks e. There is no way to determine how long the strike will last.

a. 2 weeks.

At which point does the perceived age of a traditional product peak? a. 2 b. 1.5 to 2.5 years c. 7 d. 0.5 to 2 years e. whenever it's positioned

a. 2.

The Finance Department can use which of the following methods to acquire capital for company activities? a. Current Debt, Stock Issues, Bond Issues, and Profits b. Profits, Current Debt, Withholding Pensions, and Stock Issues c. Liquidating Inventory, Stock Issues, Bond Issues and Profits d. Credit Lines, Bond Issues, Stock Issues, and Profits e. Current Debt, Stock Issues, Bond Issues, and cooking the books

a. Current Debt, Stock Issues, Bond Issues, and Profits.

In Capstone©, pricing standards are set by: a. Customers (Market Segment). b. Competitors. c. You, The Company. d. a range of the prices from all Teams. e. Random Selection.

a. Customers (Market Segment).

When opening the Excel version of Capstone®, you should do what to Macros? a. Enable b. Disable c. Engage d. Disarm e. Does not matter

a. Enable.

What happens to a product's Perceived Age when it is repositioned in R&D? a. It is reduced by 50%. b. It is reduced by 33.3%. c. It is reduced by 25%. d. It is reduced by 10%. e. It remains the same.

a. It is reduced by 50%.

When tracking market segments on the performance and size perceptual map, which segment moves or "drifts" the slowest? a. Low End b. Traditional c. Size d. Performance e. High End

a. Low End.

The two characteristics that the perceptual map evaluates are a. Performance and Size. b. Performance and Price. c. Size and Price. d. Reliability and Performance. e. none of the above.

a. Performance and Size.

Which three customer groups "ride the wave of technology" and are considered to be in the high technology segments? a. Performance, High End, and Size b. Performance, Traditional, and High End c. Performance, Low End, and Size d. Traditional, High End, and Size e. Traditional, Low End, and Size

a. Performance, High End, and Size.

Low End customers emphasize buying criteria in which order? a. Price, Age, Positioning, Reliability b. Age, Reliability, Price, Positioning c. Positioning, Age, Price, Reliability d. Price, Positioning, Age, Reliability e. Price, Reliability, Positioning, Age

a. Price, Age, Positioning, Reliability.

What is the most important criterion to a "Low End Segment" customer? a. Price b. Age c. MTBF d. Positioning e. Performance

a. Price.

An AAA rating bond with a given prime rate at r, the bond rating slips to B if the current debt interest rate is charged at a. R+2.5% b. R+0.5% c. R+1% d. R+1.5% e. R+2%

a. R+2.5%.

What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End, Cost End c. Low End, High End, middle End d. Median, Size, High End e. Performance, Size, Cost

a. Traditional, Low End, Performance.

The Perceptual Map is a. a marketing tool used to track the position of the company's products against those of the competitors. b. a marketing tool used to compare performance against size. c. a marketing tool used to compare reliability against price. d. a marketing tool used to compare age against position. e. a marketing tool used to compare time against motion.

a. a marketing tool used to track the position of the company's products against those of the competitors.

The prices in each segment a. drop by $0.50 each year. b. drop by $1.00 each year. c. increase by $0.50 each year. d. vary depending upon relative market demand. e. remain constant in each segment.

a. drop by $0.50 each year.

Changing MTBF will: a. have no impact on Perceived Age. b. increase Perceived Age. c. decrease Perceived Age. d. change Perceived Age. e. is undetermined.

a. have no impact on Perceived Age.

Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

a. segments have an ideal spot where demand is at its highest.

When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in demand. c. you use price on one axis and performance on the other. d. you should use Microsoft Excel. e. all of the above.

a. the goal is to determine the ideal spot location for each segment during the 8 years.

At what dollar amount above the segment guidelines is all consumer appeal lost? a. $3 b. $5 c. $10 d. $20 e. None of the above

b. $5.

If current wages are set at $10/hour, what would be the minimum starting pay that your company would offer? a. $6/hour b. $8/hour c. $10/hour d. $12/hour e. none of the above

b. $8/hour. 80% * 10 = 8

What is your bond rate? The prime rate is 10%; your current bond rating slipped one category (from AAA to AA). a. 12.1% b. 10.5% c. 11.4% d. 11.2%

b. 10.5%. 10% +0.5% = 10.5%

You are charged a ____ brokerage fee to issue stock and ____ brokerage fee to retire stock. a. 5%; 0% b. 5%; 1.5% c. 1.5%; 5% d. 0%; 5% e. 5%; 5%

b. 5%; 1.5%.

How can the R&D cycle time be reduced? a. Increasing automation levels b. Budgeting money to quality initiatives c. Increasing R&D budget d. Decreasing product portfolio e. Decreasing capacity

b. Budgeting money to quality initiatives.

Increasing a product's reliability will result in which of the following changes to production costs? a. Lower material cost b. Higher material cost c. Higher labor costs d. Lower labor costs e. Reducing MTBF has no effect on costs of production

b. Higher material cost.

Which financial obligation is best satisfied with Bond Issues? a. Accounts Payable b. Increased production capacity c. Changes in A/R policy d. Salary increases e. All of the above

b. Increased production capacity.

If your team decides to introduce a new product, when should capacity and automation be purchased? a. Two rounds prior to product release b. One round prior to product release c. The round of product release d. The round after product release e. Purchase of capacity and automation is not necessary for new product release

b. One round prior to product release.

What are the top buying criteria that low end customers most value? a. Age b. Price c. Quality d. Positioning e. Time

b. Price.

Age refers to: a. Inventory Age. b. Product Age. c. Market Segment Age. d. all of the above. e. none of the above.

b. Product Age.

What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts overlap in the beginning and in year 8 only the rough cuts overlap. c. The fine and rough cuts overlap in the beginning and by round 8 neither the fine nor rough cuts overlap. d. The traditional and low segment rough cuts overlap but all the remaining segments do not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.

b. The fine cuts overlap in the beginning and in year 8 only the rough cuts overlap.

When an R&D effort started in 2001 completes on September 15, 2002, the product revision kicks in a. October 1, 2002. b. immediately upon completion. c. January 1, 2003. d. R&D has no effect on product revisions. e. September 15, 2003.

b. immediately upon completion.

If you reduce automation in the production component of Marketing, you will: a. slow down R&D designs. b. incur a retooling cost. c. lose the game. d. none of the above.

b. incur a retooling cost.

If there are two identical products, one that has 100% accessibility and one that has 0% accessibility: a. the one with 0% accessibility will not sell at all because consumers can't find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical.

A segment manager's task is to a. decide which products enter the segment. b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors. c. review margin potential for each segment and evaluate the capacity for each segment compared to the competition. d. evaluate the capacity for each segment based on total demand and the competitor's capacity; evaluate the margin potential of all products and the distribution systems. e. none of the above.

b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors.

In the current contract, the workers' wage rate is $20.00. Which of the following negotiation positions would be outside the starting and ceiling amounts? a. $16.00 to $25.00 b. $18.00 to $30.00 c. $18.00 to $35.00 d. $16.00 to $20.00 e. Both a and d would be outside the rules.

c. $18.00 to $35.00. lower and upper ranges are, 80%*20 = 16 & 150%*20 = 30

If you want to add 500,000 units of capacity to an assembly line with an automation rating of 5, how much will it cost? a. 1,200,000 b. 1,300,000 c. 13,000,000 d. 24,000,000 e. 26,000,000

c. 13,000,000 500,000*(6 + 4*5) = 13,000,000

If your interest rate is 12.1%, and when you issue new bonds, the bond interest rate is: a. 10.7%. b. 12.1%. c. 13.5%. d. 6.1%. e. 12%.

c. 13.5%.

If you drop your sales budget to zero, accessibility drops to 0% in how many years? a. 1 b. 2 c. 3 d. 4 e. 5

c. 3.

The situation analysis consists of ______ parts. a. 3 b. 4 c. 5 d. 6 e. 7

c. 5.

In Capstone® what would the bond number be for a bond with an interest rate of 6.5% that matures in 2003? a. 6.5S03 b. 2003S6.5 c. 6.5S2003 d. .03S6.5 e. 6.5.2003

c. 6.5S2003.

Assuming no additional product promotion, what percent of customers, reached through last year's marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above Team member guide/ section 4.2

c. 67%.

Which of the following questions is answered by the demand analysis? a. What drives our profit margins? b. How well do my products perform? c. Are the market segments growing at the same rate? d. Does the industry have adequate capacity to serve the market? e. All of the above.

c. Are the market segments growing at the same rate?

The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e. None of the above.

c. Customers want smaller and faster products.

What's the measure for product reliability? a. Return rates of products sold b. Customers' happiness statements c. Expected time a product lasts d. Price e. All of the above

c. Expected time a product lasts.

What happens to a product priced at $1 above or below the segment guideline when a segment's product supply outstrips demand? a. It loses 25% of its appeal. b. It loses 10% of its appeal. c. It loses 20% of its appeal. d. It loses 15% of its appeal. e. None of the above.

c. It loses 20% of its appeal.

Which market segment places the most importance on price? a. Traditional b. Performance c. Low End d. Size e. High End

c. Low End.

The relative cost of a product's material cost increases as: a. size is increased. b. performance is decreased. c. MTBF is raised. d. automation stays the same. e. all of the above

c. MTBF is raised.

Marketing is concerned with 4 things. What are they? a. Price, Reliability, Age, and Product b. Place, Age, Promotion, and Product c. Price, Place, Promotion, and Product d. Product, Place, Promotion, and Reliability e. Innovation, Product, Place, and Promotion

c. Price, Place, Promotion, and Product.

What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. c. Products become smaller and smaller. d. Customers show less and less brand loyalty

c. Products become smaller and smaller.

Which of the following is an example of a TQM initiative? a. Continuous Process Improvement b. Just-in-Time [Inventory] c. Quality Function Deployment Effort d. Channel Support Systems e. Quality Initiative Training

c. Quality Function Deployment Effort.

To run perfectly, all HR department managers should know that a. the negotiation starting point should not exceed 80%. b. the starting point for benefits or wages should be between 0-150% of the current contract. c. all strike settlements should be halfway between the demand and the negotiation ceiling. d. all of the above is correct. e. none of the above are true.

c. all strike settlements should be halfway between the demand and the negotiation ceiling.

An increase in promotional budgets have: a. increasing returns over time. b. level returns over time. c. decreasing returns over time. d. decreasing then increasing returns over time. e. increasing then decreasing returns over time.

c. decreasing returns over time.

Promotion efforts are subject to a. economies of scale. b. increasing returns. c. diminishing returns. d. promotion expenditure. e. customer awareness.

c. diminishing returns.

When a product is moved to a new location on the Perceptual Map, the Perceived Age (or Age) is: a. not affected. b. doubled. c. divided in half. d. tripled. e. other.

c. divided in half.

Budgeting money to Quality initiative will lead to these outcomes except: a. decrease R&D time. b. increase Demand. c. increase Labor Costs. d. increase efficiency. e. produce administrative savings.

c. increase Labor Costs.

Within the Process Management Initiatives, channel support systems a. reduce material cost. b. reduce labor costs. c. increase demand. d. reduce R&D cycle time. e. none of the above.

c. increase demand.

If you purchase production capacity and automation: a. it is available immediately. b. it is available in 6 months. c. it is available in the next year. d. it is available when you need it. e. none of the above.

c. it is available in the next year.

Two points that should be considered in your strategy are a. the overall market is growing and prices are going down. b. the overall market is shrinking and prices are going down. c. it is easy to confuse unit market size with dollar market size. d. the overall market is growing and prices are going up and down. e. none of the above.

c. it is easy to confuse unit market size with dollar market size.

Customers that want low prices and are willing to sacrifice miniaturization and performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

c. low End segment.

The Traditional ideal spot is a. near the upper-left corner of its circle. b. near the lower-right of its circle. c. near the center of its circle. d. near the lower-left of its circle. e. near the upper-right of its circle.

c. near the center of its circle.

Investing in CCE/Six Sigma can a. reduce labor and administrative costs. b. increase demand and reduce labor costs. c. reduce labor and material costs. d. increase demand.

c. reduce labor and material costs.

Investing in CPI can a. reduce administrative costs. b. reduce material and administrative costs. c. reduce material costs and labor costs to a lesser degree. d. reduce labor costs and reduce R&D cycle time.

c. reduce material costs and labor costs to a lesser degree.

In Capstone® a. the terms age and perceived age are not used interchangeably. b. the term MTBF means multiple transient business format. c. the terms age and perceived age are used interchangeably. d. all products will eventually have to be retired. e. none of the above.

c. the terms age and perceived age are used interchangeably.

The preferred product perceived age for each sector peaks at: a. one year for high end and five years for low end. b. one year for high end and three years for low end. c. zero years for high end and seven years for low end. d. zero years for high end and three years for low end. e. each segment wants a perceived age of zero.

c. zero years for high end and seven years for low end.

For Wages, the negotiation Starting Position cannot be less than ____% or more than ____% of the current contract. a. 75; 125 b. 75; 150 c. 80; 125 d. 80; 150 e. none of the above

d. 80; 150.

Benchmarking reduces a. Material cost. b. Research and Development time. c. Labor Cost. d. Administrative Cost. e. Demand.

d. Administrative Cost.

You pay no brokerage fee if you: a. issue bonds. b. retire bonds early. c. retire stocks. d. Allow bonds to mature to their due date. e. issue stocks.

d. Allow bonds to mature to their due date.

What effect do increases in the Promotion Budget have on a product's Awareness? a. Increasing returns b. Constant returns c. Proportionally increasing returns d. Diminishing returns e. None of the above

d. Diminishing returns.

How many products does every team start with? a. One product b. Four products c. Ten products d. Five products e. None of the above

d. Five products.

The following represent core company activities that must be addressed each year except: a. Research and Development. b. Marketing. c. Finance. d. Labor Negotiations. e. Production.

d. Labor Negotiations.

Capital needed for company activities cannot be acquired through: a. stocks and bonds. b. profits. c. current debt. d. arbitrarily firing employees. e. all of the above.

d. arbitrarily firing employees.

In the Marketing Plan, Research and Development addresses all but the: a. the positioning of each product inside a market segment on the Perceptual Map. b. number of products in each segment. c. age of your products. d. automation of assembly lines. e. reliability of each product.

d. automation of assembly lines.

Over time, the segments will drift in which direction on the Perceptual Map? a. up; left b. up; right c. down; left d. down; right e. will remain still and constant

d. down; right.

All of the following are direct implications of hiring a second shift except: a. increased production capacity. b. paying higher wages to second shift. c. increased training costs. d. increased MTBF. e. increased recruitment costs.

d. increased MTBF.

Within the process management initiatives, concurrent engineering a. reduces material cost, inventors' carrying costs and administrative overhead. b. reduces labor costs. c. increases the effectiveness of the sales budget and therefore demand. d. reduces R&D cycle time. e. none of the above.

d. reduces R&D cycle time.

R&D completion time can be shortened a. by repositioning a product. b. the more a company changes a product's MTBF. c. when several products are put into R&D at the same time. d. when a company takes advantage of existing technology. e. none of the above.

d. when a company takes advantage of existing technology.

"Reliability" is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c. years. d. months. e. Mean Time Before Failure.

e. Mean Time Before Failure.

If you are marketing to High End customers, which criteria are most important to them in order of importance? a. Positioning, Age, Price, MTBF b. Price, Age, MTBF, Positioning c. Age, Price, Positioning, MTBF d. MTBF, Positioning, Age, Price e. Positioning, Age, MTBF, Price

e. Positioning, Age, MTBF, Price.

Which of the following is not addressed by R&D? a. Age b. Reliability c. Number of products in each segment d. Placement of each product inside a market segment e. Workforce Complement

e. Workforce Complement.

R&D completion time depends on a. number of projects in R&D. b. automation rating. c. the age of the product. d. size of the product. e. a, b, and c.

e. a, b, and c. a. number of projects in R&D. b. automation rating. c. the age of the product.

The Credit Policy Lag has implications for: a. Customer survey score. b. Performance. c. Production. d. Size. e. a, c.

e. a, c. a. Customer survey score. c. Production.

R&D projects can change a product's: a. size. b. age. c. reliability. d. performance. e. all of the above

e. all of the above a. size. b. age. c. reliability. d. performance.

The situation analysis is a. a team exercise. b. designed to help your group understand the current market conditions. c. designed to help your group understand how the industry will evolve over the next 8 years. d. a five part analysis. e. all of the above.

e. all of the above.

Your finance department is primarily concerned with a. acquiring the capital needed for company activities. b. establishing a dividend policy that maximizes the return to shareholders. c. setting credit policies for customers and suppliers. d. profits. e. all of the above.

e. all of the above. a. acquiring the capital needed for company activities. b. establishing a dividend policy that maximizes the return to shareholders. c. setting credit policies for customers and suppliers. d. profits.

In the Human Resources section, workers will strike one week for: a. every 1% your Annual Raise Negotiation Ceiling is beneath Labor's demand. b. every $300 your Benefits Negotiation Ceiling is beneath Labor's demand. c. every 1% your Profit Sharing Negotiation Ceiling is beneath Labor's demand. d. every $1 your Wage Negotiation Ceiling is beneath Labor's demand. e. all of the above.

e. all of the above. a. every 1% your Annual Raise Negotiation Ceiling is beneath Labor's demand. b. every $300 your Benefits Negotiation Ceiling is beneath Labor's demand. c. every 1% your Profit Sharing Negotiation Ceiling is beneath Labor's demand. d. every $1 your Wage Negotiation Ceiling is beneath Labor's demand.

Labor Negotiation includes: a. hourly wage. b. benefits. c. profit sharing. d. annual raise. e. all of the above.

e. all of the above. a. hourly wage. b. benefits. c. profit sharing. d. annual raise.

Which three factors drive labor cost? a. Production capacity b. Wage and benefit rates c. Automation levels d. Second shift/Overtime costs e. b, c, d

e. b, c, d. b. Wage and benefit rates c. Automation levels d. Second shift/Overtime costs

What happens to a company when its debt-to-assets ratio increases? a. Its credibility among creditors suffers. b. It envisages higher risk. c. Its short term interest rates increase. d. Its bond rating is reduced. e. c, d

e. c, d. c. Its short term interest rates increase. d. Its bond rating is reduced.

Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

e. in both b and d. b. in the rough cut stage of the purchase decision. d. in the fine cut stage of the purchase decision.

MTBF in the segments should be a. MTBF (Performance) > MTBF (High End). b. MTBF (Low End) > MTBF (High End). c. MTBF (Low End) < MTBF (Size). d. a, b, and c. e. only a and c.

e. only a and c. a. MTBF (Performance) > MTBF (High End). c. MTBF (Low End) < MTBF (Size).

Depreciation is calculated: a. using a 3-year MACRS. b. using a 5-year MACRS. c. over a straight line 5-year period. d. over a straight line 10-year period. e. over a straight line 15-year period.

e. over a straight line 15-year period.

Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

e. size segment.