CB test 3

Which of the following is a situation in which consumer behavior occurs? A) communication situation B) purchase situation C) usage situation D) disposition situation E) all of the above

all of the above

Which of the following is a source of increased customer profitability over time? A) increased sales volume B) lower costs C) referrals D) price premium E) all of the above

all of the above

Which of the following is a variable that influences brand decisions inside a retail outlet? A) point-of-purchase materials B) price reductions C) outlet atmosphere D) stockout situations E) all of the above

all of the above

Which of these provisions is NOT included in The Rule under COPPA? A) privacy policy B) parental notice C) parental consent D) confidentiality E) all of the above

all of the above

Lead users tend to accelerate market adoption, which is labeled as _____. A. market pull B. primary demand C. market push D. secondary demand E. leading indicator

market push

Which of the following is a value representative of an innovative organization that seeks to change, views problems as opportunities, and rewards individual efforts?

rank or status is more important than performance

A commercial firm in which stock is widely traded is known as

public firm

Which of the following is NOT a subcategory of the awareness set? A) evoked set B) purchase set C) inert set D) inept set E) all of the above are subcategories of the awareness set

purchase set

Atmosphere is referred to as _____ when describing a service business such as a hospital, bank, or restaurant. A) landscape B) servicescape C) ambiance D) environment E) servqual

servicescape

Which of the following shelf-based point-of-purchase materials provide the maximum lift in sales?

shelf talker, dangler, etc

Cathy was babysitter her two nieces on a Saturday morning, and they were watching cartoons together. She noticed that every time a commercial pod came on, there was a little jingle telling the kids that "after these messages, we'll be right back." This is an example of _____. A) a discriminator B) a warning C) a separator D) a primer E) corrective advertising

a seperator

The purchase decision and consumption process always occur in the context of _______ A) others B) a specific situation C) marketing communications D) an extended decision- making process E) a social surrounding

a specific situation

What do Hispanic girls celebrate when they are fifteen years old? A) ritual situation B) bat mitzvah C) quinceanera D) Cinco De Mayo E) a and c

a and c

Magazines, consumer groups, and government agencies represent which source of information? A) memory B) personal sources C) independent sources D) marketing sources E) experimental sources

independent sources

Which measurement technique used to assess consumers' evaluative criteria assumes consumers will not or cannot state their evaluative criteria? A) direct B) indirect C) primary D) secondary E) differential

indirect

Which of the following is NOT a source of increased customer profitability over time?

increased churn

Lead users tend to accelerate diffusion of information through infrastructure, which is labeled as

market pull

Extended decision making with the brand in the evoked set requires which marketing strategy? A) capture strategy B) preference strategy C) intercept strategy D) maintenance strategy E) disrupt strategy

preference strategy

______ is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process. A) alternative recognition B) problem recognition C) information search D) purchase E) post purchase evaluation

problem recognition

Which of the following is the most widely used technique for measuring consumers' judgments of brand performance on specific attributes? A) rank ordering scales B) semantic differential scales C) constant sum scales D) Likert scales E) nominal scales

semantic differential scales

Which of the following is true regarding postpurchase dissonance?

the importance of the decision to the consumer is one factor that influences the probability and magnitude of postpurchase dissonance

It is predicted that the total web-influenced in-store sales is

$1,543 billion

According to the Piaget's stages of cognitive development, children lack the ability to fully process and understand information, including marketing messages, until around age

12

Some companies attempt to initiate problem recognition through _____ A) mass media marketing B) focus groups C) content analysis D) point-of-purchase displays E) A and D

A and D

A consumer decision requires information on which of the following? A) the appropriate evaluative criteria for the solution of a problem B) the existence of various alternative solutions C) the performance level or characteristic of each alternative solution on each evaluative criterion D) A and B E) A,B, and C

A, B, and C

Before a marketing manager or public policy decision maker can develop a sound strategy to affect consumer decisions, he or she must determine _____. A) which evaluative criteria are used by the consumer B) how the consumer perceives the various alternatives on each criterion C) the relative importance of each criterion D) A and B E) A, B, and C

A, B, and C

Which of the following sources is rated as the most important information source for purchasers and purchase influencers within organizations?

B2B magazines

When Rose Art Industries changed its packaging due to concerns that size of the product relative to the size of the child shown on the package picture could lead to believe that the Super Lite toy was larger than it was, this is related to _______

CARU's guidelines linked to possible information-processing deficits of children

Which of the following is the American advertising industry's primary self-regulatory body?

National Advertising Division of the Council of Better Business Bureau

Procter & Gamble is the manufacturer of Pampers diapers. At one time, the price of a typical package of diapers was relatively high (i.e., over $12 a package). Due to the threat of store brands stealing market share because of their lower price, P&G decided to lower the price for Pampers. While most consumers noticed the price reduction because P&G promoted that fact, what most of them did not notice was that the number of diapers per package also decreased. However, the reduction was only one or two diapers per package. Which of the following best explains why consumers did not notice the reduction in the quantity? A) number of diapers per package was not important to the consumers B) The reduction in the quantity did not reach the level of just noticeable difference C) price is more important than quantity to consumers D) consumers are price conscious for this product category E) consumers are brand loyal

The reduction in the quantity did not reach the level of just noticeable difference

To understand a consumer's behavior, we must know about the _____ A) consumer B) situation C) stimulus object D) A and B E) A, B, and C

a and b

Bessie is at the grocery store and is trying to remember some of the things she needs to buy. She is in the cleaning products aisle looking at the floor cleaning products. She's pretty sure she has another bottle left at home, so she doesn't purchase another. Bessie's perception of her current situation regarding this product reflects her ____. A) current state B) desired state C) actual state D) self-concept E) self-assessment

actual state

Which of the following statements is TRUE regarding moods? A) Moods are relatively stable states that are tied to a specific event or object. B) Moods affect the consumption process, but they are not affected by the consumption process. C) Positive moods have not been shown to affect shopping behavior. D) Consumers do not actively try to manage their mood states. E) Ad and brand attitudes are often influences in a mood-congruent manner.

ad and brand attitudes are often influences in a mood-congruent manner.

Customized games that are placed on a company's website and prominently feature or integrate the company's brands and products as part of the game itself are known as ____

adver-games

Before a marketing manager or public policy decision maker can develop a sound strategy to affect consumer decisions, he or she must determine all EXCEPT which of the following? A) which evaluative criteria are used by the consumer B) how the consumer perceives the various alternatives on each criterion C) the relative importance of each criterion D) all of the above E) none of the above

all of the above

Marketing strategies to deal with choice overload include A) increasing number of product assortments B) selecting alternatives that have little meaningful differences C) subscription decision services such as e-tailer Stich Fix D) increasing the square footage in brick and mortar stores E) none of the above

all of the above

The food industry has responded to concerns regarding children's health by A) providing healthier meal options for kids B) removing diet sodas and replacing them with diet and other healthier drinks on menus C) committing to advertising healthy dietary choices to children under 12 D) a and b E) all of the above

all of the above

The probability of a consumer experiencing postpurchase dissonance, as well as the magnitude of such dissonance, is a function of which of the following? A) the degree of commitment or irrevocability of the decision B) the importance of the decision to the consumer C) the difficulty of choosing among the alternatives D) the individual's tendency to experience anxiety E) all of the above

all of the above

The regulation of marketing activities aimed at children focuses primarily on which of the following? A) product safety B) advertising C) promotion D) privacy protection E) all of the above

all of the above

When experiencing choice overload, consumers may A) respond with "analysis paralysis" and make no decision B) use heuristics to make a decision C) end up feeling dissatisfied with their choice D) blame themselves for making a bad choice E) all of the above

all of the above

Which of the following affects consumers' retail outlet selection? A) outlet image B) retailer brands C) retail advertising D) outlet location and size E) all of the above

all of the above

Which of the following affects how important various criteria are for consumers? A) usage situation B) competitive context C) advertising effects D) all of the above E) none of the above

all of the above

Which of the following can influence an organization's decision to buy or not to buy a given product, or to buy or not buy from a given supplier? A) trade association B) financial analysts C) dealer organizations D) business press E) all of the above

all of the above

Features of the individual person that are not lasting characteristics, such as momentary moods or conditions, are called ______ A) personality B) antecedent states C) context effects D) task definition E) self-concept

antecedent state

_______ is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers. A) servicescape B) psychographics C) atmospherics D) environmentalism E) landscaping

atmospherics

Bobbie bought a Dell computer because her brother has one, and he seems to be satisfied with it. She did not compare any other computers when making this choice. Which type of choice process did Bobbie use? A) affective choice B) attitude based choice C) rational choice D) attribute-based choice E) instrumental choice

attitude based choice

The segment of the mobile phone users who are older and not into mobility or technology is known as _______ A) Mobirati B) Mobile Professionals C) Social Connections D) Pragmatic Adopters E) Basic Planners

basic planners

Which of the following is an infrastructure reference group?

business press

Which type of test enables the marketer to evaluate the functional characteristics of the product and to determine in an advantage over a particular competitor has been obtained without the contaminating, or halo, effects of the brand name or the firm's reputation? A) surrogate tests B) generic tests C) blind tests D) primary tests E) perceptual tests

blind tests

Consumers who exhibit a positively biased behavior toward a specific brand are exhibiting _____.

brand loyalty

The term used for percentage of people who click through a banner ad to the corporate website is known as the _______ A) response rate B) turnover rate C) click-through rate D) rating E) hits

click-through rate

Which of the following are components of the physical environment? A) colors, aromas, music, and crowding B) normal and expanded usage C) utilitarian and hedonic product characteristics D) moods and momentary conditions E) internal and external influences

colors, aromas, music, and crowding

General Electric commits millions of dollars a year to research and development to develop new products. How would this be classified with respect to general organizational objectives and the nature of the organizational activity?

commercial objective, technical activity

In which situation do marketers attempt to place their ads in appropriate media contexts to enhance their effectiveness? A) communications B) purchase C) usage D) disposition E) preliminary

communications

The situation in which consumers receive information has an impact on their behavior and is referred to as the ______ situation. A) communications B)purchase C) usage D) disposition E) preliminary

communications

The multiattribute model is which type of decision rule? A) compensatory B) noncompensatory C) disjunctive D) lexicographic E) elimination-by-aspects

compensatory

Which of the following is NOT a decision rule used by consumers? A) conjunctive B) disjunctive C) lexicographic D) compensatory E) conjoint

conjoint

Conrad is considering the purchase of a laptop computer. He has decided that he will not spend more than $1200, the computer must weigh no more than 4 pounds, and battery life must last at least 4 hours. He has similar minimum requirements for a few other criteria he is using to evaluate alternatives. If an alternative does not meet ALL of these minimum requirements, he will not consider it further. Which decision rule is Conrad using? A) conjunctive B) disjunctive C) lexicographic D) elimination-by-aspects E) compensatory

conjunctive

The evoked set is also called the ______ A) evaluative set B) alternative set C) awareness set D) preferred set E) consideration set

consideration set

Jon purchased an antique watch on eBay from another consumer. Which type of sale is this known as?

consumer-to-consumer sales

Which type of motives underlie behaviors that are intrinsically rewarding to the individual involved? A) instrumental motives B) affective motives C) cognitive motives D) consummatory motives E) personal motives

consummatory motives

Which of the following factors is the MOST likely reason consumers change providers of a service?

core service failure

In several ads for Listerine over a period of more than a year, the company made statements that previous ads were not true in that Listerine cannot kill the germs that cause a cold. Which type of advertising does this illustrate?

corrective advertising

Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of ______. A) social media like Pinterest B) crowdsourcing like kickstarter C) peer innovation like Quirky D) all of the above E) none of the above

crowdsourcing like kickstarter

In order for online retailers to convert website visitors to buyers they must

design appropriate landing pages

Which measurement method involves asking consumers what criteria they use in a particular purchase or, in a focus group setting, noting what consumers say about products and their attributes? A) direct B) indirect C) projective D) perceptual mapping E)word association

direct

Carl and his family purchased a new home, and the builder left half empty paint cans in the garage. Carl doesn't know what to do with them because he cannot put them out in the regular trash. Carl is concerned with which of the following with regard to the paint?

disposition

Which marketing strategy is appropriate if the brand is not part of consumers' evoked sets? A)disrupt strategy B) maintenance strategy C) capture strategy D) preference strategy E) all of the above

disrupt strategy

Which marketing strategy is appropriate if the brand is not part of the evoked set and the target market engages in nominal decision making? A) capture strategy B) acceptance strategy C) maintenance strategy D) preference strategy E) disrupt strategy

disrupt strategy

A brand whose perceived performance falls below expectations generally produces

dissatisfaction

Exploding demand and short product life-spans for high-tech gadgets such as cell phones, personal computers, and various other personal electronic devices is creating growing concerns over _____.

e-waste

Which of the following is a negative emotion influenced by both the product (e.,g., hearing aids, feminine hygiene products,) and the situation? A) embarrassment B) shame C) fear D) anger E) disappointment

embarrassment

Freddy is purchasing a new car, and he has decided that gas mileage, price, reliability, and styling are important to him. These attributes represent Freddy's _____. A) evoked set B) evoked criteria C) consideration criteria D) evaluative criteria E) evaluative set

evaluative criteria

The desired features or characteristics required to meet a consumer's needs are his or her _____. A) evoked set B) evoked criteria C) consideration criteria D) evaluative criteria E) evaluative set

evaluative criteria

The various dimensions, features, or benefits consumers look for in response to a specific problem are called ______ A) alternatives B) choices C) heuristics D) evaluative criteria E) motives

evaluative criteria

The brands or products one will evaluate for the solution of a particular consumer problem are called the _____ A) evoked set B) evaluative criteria C) alternative set D) preferred set E) awareness set

evoked set

Which type of search can involve independent sources, personal sources, markter-based information, and product experience? A) internal search B) external search C) primary search D) secondary search E) evoked search

external search

Which of the following is an internal influence on organizational buyer behavior?

firmographics

The culture of most organizations is influenced most heavily by which of the following?

founder and top management

Savannah works at the front desk at a Marriott Hotel. If a guest has a complaint, she is empowered to make amends up to a certain amount without her supervisor's approval. Savannah is known as a _____.

frontline employee

Employees who deal directly with consumers are known as

frontline employees

Crowding generally produces which outcome for the retail outlet and the consumer? A) generally positive outcomes for the retailer, but negative outcomes for the consumer B) generally negative outcomes for the consumer, but positive outcomes for the retailer C) generally positive outcomes for both D) generally negative outcomes for both E) none of the above

generally negative outcomes for both

Research has shown that most of the online search leading up to a purchase was ______ A) brand only B) generic C) brand-item D) retail E) price-related

generic

With the information provided by perceptual mapping the marketer can determine all of the following EXCEPT _____.

how consumers will trade one evaluative criteria for another

Which of the following is NOT a major issue marketers must deal with concerning the internet's role in information search and decision making? A) How can they get more consumers to use the internet instead of seeking information from salespeople? B) How can they drive their information to consumers? C) How can they drive consumers to their information? D) How (if at all) can online can online selling be utilized or integrated with existing channels? E) All of the above are major issues marketers must deal with

how they can get more consumers to use the internet instead of seeking information from salespeople?

For which product is no disposition involved?

ice cream cone

A consumer's decision of whether or not to take action when he or she is dissatisfied is a function of which of the following?

importance of the purchase to the consumer

Government regulatory bodies _______

include the FDA and USDA

Kimberly loves the ham and turkey from the Heavenly Ham store. There is only one store in her town, though, and it is pretty far away. She goes that direction on Saturdays for her daughter's music lesson, but by the time it's over and she's heading home, the store is already closed. Sometimes she brings a cooler and stops there before her daughter's lesson, but most of the time she forgets to bring the cooler. She usually ends up buying lunch meat at the grocery deli. Which reason for changing providers does this represent?

inconvenience

Which of the following is NOT an action a consumer may utilize to reduce dissonance?

increase the importance of alternatives that were not considered in the purchase initially

Darcy is considering the purchase of living room furniture. While there are several national-chain furniture stores in her city, she is not considering Haverty's because she's purchased furniture from this store before and has been dissatisfied. For Darcy, this furniture retailer is included in her _____. A) evoked set B) consideration set C) inept set D) excluded set E) inert set

inept set

Brands for which a consumer is aware but basically indifferent toward compose his or her. A) evoked set B) consideration set C) inept set D) excluded set E) insert set

insert set

Leon is concerned with the reliability and durability of laptop computers he is considering purchasing. This represents which dimension of product performance?

instrumental

If the target market engages in limited decision making and the brand is not part of their evoked set, the objective will be to ______ A) disrupt the existing decision patterns B) capture as large a share of the purchase as practical C) intercept the consumer during the search for information on the brands in the evoked set D) develop a strong position on those attributes important to the target market E) defend against the disruptive tactics of competitors

intercept the consumer during the search for information on the brands in the evoked set

What is the health risk of trans fat that prompted to government to require that the number of grams of trans fat be provided in nutrition labels on packages?

it raises bad cholesterol

The minimum amount that one brand can differ from another with the difference still being noticed is referred to as the _____ A) discriminatory difference B) sensory difference C) just noticeable difference D) recognition difference E) obvious difference

just noticeable difference

A difference between large and small organizations when making a purchase decision is ____

large organizations generally involve more individuals in the decision-making process

All other things being equal, consumers tend to prefer _____ A) external reference prices over internal reference prices B) dollar savings over percentage savings C) percentage savings over dollar savings D) larger retail outlets over smaller outlets E) smaller retail outlets over larger outlets

large retail outlets over smaller outlets

Innovative organizations that derive a great deal of their success from leading change are referred to as _____

lead users

Wendy was in Walmart and noticed a display with baking items collected together and a little pad with recipes to tear off. She looked at the recipe and decided that this would make a nice dessert for Thanksgiving, so she purchased the products that were conveniently located on the display. Which type of decision making did Wendy undertake? A) automatic decision making B) limited decision making C) nominal decision making D) extended decision making E) truncated decision making

limited decision making

When a consumer notices a new product in a store because of the point-of-purchase display, reads about the attributes of the product and recalls an unresolved problem that this product will solve, and then purchases the product, _____ has occurred. A) automatic decision making B) limited decision making C) nominal decision making D) extended decision making E) truncated decision making

limited decision making

Coca-Cola has a large brand-loyal purchaser segment. Which marketing strategy is appropriate for this brand? A) capture strategy B) acceptance strategy C) maintenance strategy D) preference strategy E) disrupt strategy

maintenance strategy

Jessica and Marty know how to shop online, but they prefer to go to the mall where they meet their friends for coffee in the food court. Jessica and Marty represent which online shopper segment? A) mall maniacs B) virtual shoppers C) status strivers D) shopping lovers E) mall rats

mall maniacs

Which online shopping segment found by Experian is less likely than average to have bought online in the past 12 months and enjoys shopping?

mall maniacs

Which of the following statements is FALSE regarding ritual situations? A) Rituals are receiving increasing attention by marketing scholars and practitioners. B) Ritual situations are of major importance to marketers because they often involve prescribed consumption behaviors. C) There is enough shared behavior across individuals and households that marketers can develop products and promotions around the common ritual situations that arise each year. D) Ritual situations can also result in injuries consumption. E) Marketers cannot change or create consumption patterns associated with ritual behaviors.

marketers cannot change or create consumption patterns associated with ritual behaviors

Stephanie and her husband are considering the purchase of a 52" plasma television. They have visited several manufacturers' websites, looked at the ads in the Sunday newspaper, and have spoken with sales people at several electronics stores. Which source of information are they using? A) memory B) personal sources C) independent sources D) marketing sources E) experimental sources

marketing sources

For products in which stage of the product life cycle is the purchasing function of an organization likely to be the key function influencing the purchase decision? A. introduction B. growth C. maturity D. decline E. fortification

maturity

Consumers who browse and/or purchase in more than one channel are known as

multi-channel shoppers

Failure on a given product or service characteristic often has a stronger effect on consumers than success on that same characteristic. This is known as ______.

negativity bias

Kirsten purchased a new dining room table and china cabinet from Discount Furniture, which offered a one-year special with no interest or financing charges. When Kirsten makes her purchase, Discount Furniture checks her credit and seeks approval for her. Upon approval, Kirsten receives information informing her that she will make payments to Regional Finance Company. This arrangement is an example of

non satisfaction

Which of the following is NOT a factor affecting consumers' retail outlet selection?

number of levels of distribution

Shoppers who browse and/or purchase in more than one channel simultaneously are known as _____

omni channel shoppers

Barry is always searching information about wine. He reads Wine Spectator every month, has several books related to wine, visits wine-related Web sites frequently, and has visited several wine regions throughout the world. While he purchases wine frequently, he does not conduct this information search for just that reason. He just enjoys learning about wine. For Barry, his search for information about wine is a(n) _____. A) external search B) ongoing search C) eternal search D) continuous search E) perpetual search

ongoing search

Which online shopping segment found by Experian is the highest catalog shopper?

original traditionalists

Which organizational buyer segment is expensive to serve, but loyal and willing to pay for value-added services?

partner buyers

Melanie lives in a small city that does not have a lot of the interesting retail stores. She and her two best friends take a trip twice a year to places such as Atlanta, Dallas, and Chicago to go shopping. It's so exciting for them to go in some of the stores because they are so unique, and they have only seen them online or in catalogs. Also, several cities now have lifestyle centers or town centers that are reminiscent of downtown in bygone days. All of the factors such as decor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the merchandise that Melanie and her friends make a special trip to experience comprise which situation characteristic? A) physical surroundings B) social surroundings C) temporal perspectives D) task definition E) antecedent states

physical surroundings

A closed-in feeling created by a crowded store will result in adaptive strategies that could ______ A) lengthen shopping time, shorten purchases, and increase the use of in-store information B) shorten shopping time, increase purchases, and decrease the use of in-store information C) reduce shopping time, reduce purchases, and alter the use of in-store information D) reduce shopping time, reduce purchases, and greatly increase the use of in-store information E) none of the above

reduce shopping time, reduce purchases, and alter the use of in-store information

When a retailer represents a price as "regularly $15.99, now $9.99," the $15.99 is called the _____.

reference price

Unplanned purchases are further subdivided into which two categories? A) primary and secondary B) direct and indirect C) reminder and impulse D) generally planned and substitute E) latent and manifest

reminder and impulse

Carmen is double majoring in fashion merchandising and graphic design in college. When she graduates, she wants to design the physical environment of retail stores, particularly those in women's fashions. She wants to create environments that create specific mood responses in shoppers. Which field best describes what Carmen wants to do? A) architecture B) retail atmospherics C) art D) graphic design E) marketing

retail atmospherics

Any source of products or services for consumers is referred to as a _____.

retail outlet

Binge drinking among college students can be described as an _____ A) Ritual behavior B) Socially desirable behavior C) task accomplishing behavior D) antecedent behavior E) value-expressive behavior

ritual behavior

A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning is referred to as a ____ A) ritual situation B) momentary condition C) prescriptive D) schema E) holiday

ritual situation

Which of the following is NOT a research finding regarding the internet as an information source? A) online information is expected. B) online information boosts offline sales C) online sources are viewed as valuable D) online sources reduce a salesperson's role. E) roughly 30 percent of American adults use a search engine to research a product/service before buying it online.

roughly 30% of American adults use a search engine to research a product/ service before buying it online

Organizational activities can be categorized as

routine, complex, and technical

Jose and his family, all Mexican by birth, went to dine at a new Mexican restaurant in Houston, which is home to many outstanding Mexican restaurants. They were expecting authentic Mexican food, and they got it. They most likely experienced _____.

satisfaction

Richard is studying how various usage situations influence the consumption of his company's products. He conducted qualitative analyses (i.e., focus group discussions and depth interviews) as well as surveyed a larger sample of consumers to better understand and quantify how products are used and the benefits sought in the usage situation by the market segment. Richard is performing the first two steps in an approach to develop _____. A) demographically-based marketing strategies B) geographically-based marketing strategies C) situation-based marketing strategies D) momentary conditions E) hedonic purchase situations

situation-based marketing strategies

The other individuals present in the particular situations are referred to as the _____ A) servicescape B) social surroundings C) physical surroundings D) store atmosphere E) temporal perspective

social surrounding

Purchase of which product typically represents low social risk and low economic risk for consumers?

socks

Lisa has to check her e-mail frequently to delete the unsolicited messages she gets, typically for loans and prescription drugs. If she doesn't delete them, her inbox will fill up and e-mails that she wants to receive won't get through. This unsolicited e-mail is known as _____. A) PBE B) spam C) blog D) jumk mail E) banner email

spam

Kim did much of her Christmas shopping on the Internet last year. She enjoys buying online and does so frequently. She also likes going to the mall so she can see and try on the latest fashions. Kim represents which online shopper segment?

status strivers

A retailer being temporarily out of a particular brand is called _____.

stockouts

Many of you have probably heard of Banana Republic retail stores and perhaps have shopped there. Many of you may not know that the store used to look much different than it does today. It used to be more like an adventure, and the merchandise assortment was more appropriate for a safari. If you've ever seen an Indiana Jones movie, you can get a pretty good idea of what Banana Republic used to look like. The stores would have a jeep in the store, camouflage netting, and music from the 1940s playing. The inside had wooden beams and maps hung on the wall that looked like treasure maps. Much of the merchandise was accompanied by a sign that had a tale of some adventure associated with it. These physical features of the retail environment are referred to as the _____. A) store situation B) retail ambiance C) retail surroundings D) store atmosphere E) merchandising mix

store atmosphere

Brands owned and sold by a specific retail outlet are known as ___

store brands

Juan's job as a purchasing agent consists mostly of reordering basic supplies and component parts. Which type of organizational purchase situation does this represent? A. nominal B. straight rebuy C. modified rebuy D. new task E. limited

straight rebuy

Sam is a retiree with considerable resources, so he doesn't really spend much time on purchase decisions. His belief is that the most expensive brand is probably also the best in terms of quality. Sam uses price as a _____ indicator of quality. A) surrogate B) proxy C) primary D) substitute E) secondary

surrogate

An attribute used to stand for or indicate another attribute is known as a _____. A) determinant attribute B) substitute attribute C) surrogate indicator D) secondary indicator E) proxy

surrogate indicator

The reason the consumption activity is occurring is the situation characteristic of _____. A) physical surroundings B) social surroundings C) temporal perspective D) task definition E) antecedent states

task definition

Which of the following is an ambient condition related to store atmosphere? A) customer characteristics B) symbols C) layout D) temperature E) furnishings

temperature

One aspect of purchasing from QVC, one of the cable shopping channels on television, is that the "offer" will expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel frequently, and admitted that this aspect of the situation does influence her decision to buy something. Which characteristic of the situation is influencing Teresa and others' behavior? A) physical surroundings B) social surroundings C) temporal perspective D) task definition E) antecedent states

temporal perspective

Laura's job is to negotiate the payment schedule, warranties, and delivery dates for major purchases made by her company. Laura deals with the _____ of the purchase. A. evaluative criteria B. product specifications C. terms and conditions D. postpurchase evaluation E. relationship marketing aspect

terms and conditions

Which of the following drives problem recognition? A) the consumer's perception of the actual state B) objective reality of the consumer's actual state C) the amount of information available D) the number of alternatives from which to choice E) other's perception of an individual's actual state

the consumer's perception of the actual state

Which form of organizational buyer exchange involves single transactions, is short lived, involves few involvements by the buyer and seller in the relationship, and involves low loyalty?

transactional

John drinks Schwepps Ginger Ale for dinner as a beverage, while Jack uses it only as a mixer in his cocktails. Which factor that influences the importance of evaluative criteria is this? A) usage situation B) competitive context C) advertising effects D) quantity of criteria E) temporal perspective

usage situation

Marcus works in operations. Which of the following evaluative criteria is NOT important to him? A. ease of maintenance of equipment B. competence of service technicians C. vendor offers a broad line D. time needed to install equipment E. product warranty

vendor offers a broad line

Hank is seen by others as the go-to if they have questions related to finding good deals on the Internet. He likes to shop online because, to him, it's more fun than going to a store. To which online shopping segment does Hank belong?

virtual shoppers

Factors such as information quality, navigation, price, merchandise availability, purchase process, and order tracking are part of which dimension in online satisfaction and dissatisfaction?

website design and interaction

For which product are consumers more willing to travel longer distances to shop for?

wedding dress

Which of the following is NOT a key decision for retailers considering price advertising? A) how large a discount should be? B) should a reference price be used? C) what verbal statements should be used? D) what is the cost of the item compared to the total media cost? E) none of the above is a key decision

what is the cost of the item compared to the total media cost

Ronald is dissatisfied with a product he has bought. What is the first decision Ronald will make with regard to his dissatisfying situation?

whether or not to take any external action