Cgs final
Companies are not permitted to collect personal information from children under the age of _____ without parental consent.
13
Which of the following statements is not true?
A VPN uses a dedicated secure line.
Which of the following has the highest share of the e-commerce book market?
Amazon
All the following are examples of technology convergence except:
Amazon Books Publishing
Encouraging users to click a like button is an example of which step in the social marketing process?
Amplification
Which of the following technologies allows you to send e-mail without a trace?
Anonymous remailers
The web runs in which layer of internet architecture?
Applications layer.
_________ refers to the ability to identify the person or entity with whom you are dealing on the internet.
Authenticity
______ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles.
Collaborative commerce
_______ refers to the ability to ensure that messages and data only available to those authorized to view them.
Confidentiality
Which of the following statements about the music industry is not true?
Digital revenues accounted for less than half of all U.S. music revenues in 2014
Malware that comes with downloaded file that a users request is called a:
Drive-by download
Proxy servers are also known as:
Dual home systems
Which of the following types of auctions is perfect for sellers that have many identical items to sell?
Dutch Internet auction
All the following types of auctions involve single unites except:
Dutch internet.
The internet has shown similar growth patterns as other electronic technologies of the past.
F
The principles of responsibility means that individuals, organizations, and societies should be held accountable to others for consequences of their actions.
F
The web server software used has a significant impact on how a web sites web pages look an a users computer.
F
Using prebuilt templates typically one of the most expensive choices when building an e-commerce site.
F
WLAN-based internet access derives from the same technological foundations as telephone-based wireless internet access.
F
Yahoo owns all of the following except:
The richness made possible by e-commerce technologies does which of the following?
It allows video, audio, and text to be intergraded into a single marketing message and consuming experience .
E-distributors
Make money by charging a mark-up on products they distribute.
Which of the following statements about mobile gaming is not true?
Mobile games are expensive to develop.
Which of the following statements about cloud-based B2B systems is not true?
Much of the expense of the system is shifted from B2B network provider to the firm.
Which of the following is set of short-range wireless technologies used to share information among devices within about two inches of each other?
NFC
Which of the following statements about native advertising is not true?
Native advertising is a new form of advertising found only online.
The backbone of the internet is formed by:
Network access points
Which ethical principle ask you to assume that virtually all tangible objects are owned by someone else unless there is a specific declaration otherwise?
No free lunch
Which of the following has the highest penetration of social network usage among the general population?
North America
Which of the following about the movie industry is not true?
Over 300 million Americans were expected to watch movies online in 2015.
Which of the following is not true about mobile marketing?
People use the most of their mobile minutes while they are on the go.
Which of the following statements about responsive web design(RWD) is not true?
RWD works best for sites that have complex functionality.
The proliferation of mobile devices has lead to an increase in the total amount time spent with media.
T
The term e-commerce refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.
T
packet switching does not require a dedicated circuit.
T
Which of the following is not one of the issues complicating the taxation of e-commerce sales?
Taxes raised are used for different government purposes.
All the following statements about the digital Millennium copyright act(DMCA) are true except:
The DMCA makes internect service providers(ISPs) responsible and accountable for hosting web sites or providing services to infringers regardless of whether the ISP is aware of the infringement.
Which of the following statements about net neutrality is not true?
The FCC now regulates ISP pricing.
Which of the following statements about the newspaper industry is not true?
The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
The existence of a large number of competitors in any one market segment may indicate:
The market is saturated.
Which of the is not true regarding e-commerce today?
The market middlemen disappeared.
Which of the following statements is not true? test 2
The only way to access Facebook from a mobile device to use a mobile app.
Which of the following was the original purpose of the internet?
To link large main frame computers on different campuses.
Bitcoins are example of:
digital cash
Which of the following is the largest online movie download distributor?
iTunes
What is the first step in analyzing an ethical dilemma?
identify and describe the facts
The term stateless refers to the fact that:
the server does not have to maintain an ongoing dedicated interaction with the client computer.
Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principles of the entire society?
the social contract rule
Which of the following is not a characteristic of the use of social network of social networks in B2B e-commerce?
they are always private.
Which of the following statements is not true?
Economist take a purely technical approach e-commerce.
An______, in which the highest bidder wins, is the most common form of auction.
English Auction
A private industrial network is an independently owned online marketplace that connects many suppliers and buyers.
F
An asymmetry exists whenever all participants in a market have equivalent resources.
F
Bluetooth is an advanced from of DSL.
F
Copyright protection protects against others copying the underlying ideas in a work.
F
In a Dutch internet auction, a single seller puts a single item for bidding.
F
Interactivity that enables product customization alters industry structure by increasing the threat of substitutes.
F
It cost no money to bid in a penny auction.
F
Most adult social network participants do not have any expectation of personal privacy when using a social network.
F
Scale economies are efficiencies that result from flattening the hierarchy of an organization.
F
TLS is a protocol used to transfer files to and from a server.
F
The fact that e-commerce is conducted on the basis of universal standards increases search costs for consumers.
F
Which of the following is not one of the basic technological foundations of the internet.
FTP
Which of the following is the top app in terms of both audience size and share of time spent?
________ typically attack governments, organizations, and sometimes individuals for political purposes.
Hacktivists
Which of the following start-up digital news sites is owned by AOL?
Huffington Post
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
Which of the following is not a practice that degrades the results and usefulness of search engines?
Social search
A community site created by a corporation is called a sponsored community site.
T
A company's strong linkage with its customers increase switching cost.
T
A native app is one designed to specifically operate using a mobile devices hardware and operating system.
T
A values proposition defines how a company's product or services fulfills the need of a customer.
T
All firms need an organization to efficiently implement their business plans and strategies.
T
Consumer in auctions are not driven solely by getting the lowest price.
T
Consumers choose online channel primarily because it offers lower prices
T
Dynamic page generation lower menu cost.
T
Lean production is an extension of just-in-time production methods.
T
Liability is a feature of political system in which a body of laws is in place that permits individuals to a recover damages done to them by other actors, systems, or organizations.
T
Online traffic is driven by offline brands and shopping.
T
Open bidding offers the advantage of herd effects.
T
Price dispersion remains pervasive online.
T
Purchasing managers are the key players in the procurement process.
T
Social technologies change industry structure by shifting programming and editorial decisions to consumers and creating substitute entertainment products.
T
The a la carte revenue model allows users to pay only for what they use.
T
The ethical principle of universalism states that if an action is not right for all situations, then it is not right for any situation.
T
The internet of things is based on sensors that can collect data and connect to the internet.
T
The opt-in model for informed consent requires an affirmative action by consumer before a company can collect and use information.
T
TCP/IP operates in which layer of the internet architecture?
Transport services and representation standard layer.
The second most popular social network in terms of average minutes per visitor is:
Tumblr
______and _________ are typically the most easily identifiable aspects of a company's business model.
Value proposition/revenue model
The major technologies used with wireless local are networks are:
Wi-Fi and bluetooth
All of the following are methods of improving the processing architecture of a we site except:
adding web servers
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
You could expect to find all of the following services in a web server software package except:
an RSS aggregator
Which of the following is not one of the three defining characteristics of a portal?
auctions
The process of comparing a web site with that of its competitors in terms of response speed, quality of layout and design is know as:
benchmarking
Which of the following measures the ratio of items purchased to product view?
browse to buy ratio
All the following are key design principles of responsive web design except:
coding by convention
All of the following are limitations of the existing online credit card payment system except:
cost to consumer
Which system functionality must your web site have in order to be able to personalize or customize a product for a client?
customer on-site tracking
All of the following are basic information requirements for a product database except:
customers ID numbers
All the following are benefits of auctions except:
decrease in price transparency.
The cost hardware, software, and telecommunications services needed to build a web site _______ over the last decade.
decreased dramatically
Which of the following routes to a newspaper web site generates the most digital ad revenue for the newspaper?
directly to a newspaper's home page.
The __________ allows a natural language expression, such as google.com to represent a numeric IP address.
domain named system
Which of the following basic ethical concepts plays an important role in defining privacy?
due process
An ________ provides electronic catalogs that represent the products of thousands of direct manufactures.
e-distributors
Which of the following is the market leader in C2C auctions?
eBay
The amount of time visitors spend on a site is a measure of_______.
engagement
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
engagement
Which of the following is the most popular use for mobile devices.
entertainment
The fact that participating in an internet auction means that you will need to purchase a computer, learn to use it and pay for internet access, is an example of ________ costs
equipment
An______ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in dynamic, real-time environment.
exchange
The number of people exposed to pins is a measure of which of the following?
fan acquisition
Which of the following is the first step in social marketing process
fan acquisition
All the following were visions of e-commerce expressed during the early years of e-commerce except:
fast follower advantage
Threatening negative feedback in return for a benefit is an example of:
feedback extortion
Which of the following is not a main factor in determining the overall demand on an e-commerce site?
files sizes of web pages being served.
Which of the following is not a primary activity in a firm value chain?
finance and accounting
the display of a third party's web site or page within your owns web site is called:
framing
All the following are factors that will be considered in determining wether use of copyrighted materials is "fair use" except the:
free availability of the work of the web.
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content price is called a(n)_______ model.
freemium
Most of the time required to maintain an e-commerce site is spent on:
general administration and making changes and enhancements to the system.
Instagram is an example of an:
general community and #47; social network.
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products.
global reach
EDI document structures are defined by:
industry committees
An______ serves business that primarily buy direct goods on contract purchasing basis.
industry consortium
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
industry convergence
Which of the following is not a unique feature of e-commerce today?
information asymmetry
Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers real-time behavior to be gathered and analyzed?
information desity
Which dimensions of security is spoofing a threat to?
integrity and authenticity
A web site designed to give yachting enthusiasts a common discussion are would be classified as a(n):
interest-based social network.
All the following statements about patents are true except:
it is more difficult to obtain a copyright than it is to obtain a patent.
Which of the following is not one of the top factors a business should consider when planning an internet auction?
location of auction
Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?
logical design
Which of the following is not a primary source of ad fraud?
native advertising that is displayed on a social media site.
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?
newsfeed
Hits are a measure of the:
number of HTTP request.
Impressions are a measure of the:
numbers of times an ad is served
All of the following used for authentication except:
packet filters
The process of slicing digital message into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:
packet switching
An example of an indirect good in the fast-food industry is:
paper napkins
Automatically redirecting a weblink to a different address is an example of which of the following
pharming
An _______ offers members focused discussion groups, help, information, and knowledge related to the area of shared practice.
practice network
Which of the following is not a risk or cost of internet auctions?
price transparency
Confidentiality is sometimes confused with
privacy
Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?
privacy
The transport layer TCP/IP is responsible for which of the following?
providing communications with the application by acknowledging and sequencing the packets to and from the application.
Which of the following allows the consumer to enter a maximum price and auction software automatically places incremental bids up to that maximum price as their original bid surpassed?
proxy bidding
Which of the following type of application server monitors and controls access to a main web server and implements firewall protection?
proxy server
Which of the following is not one of the typical portal revenue sources?
referral fees.
All of the following are steps one can take to right-size a web sites hardware platform and meet demands for services except:
replacing static pages with dynamically generated pages.
Which of the following industries accounts for the highest percentages of spending on online advertising?
retail
Which of the following refers to the complexity and content of a message?
richness
Which of the following are central directories that list all domain names currently in use for specific domains?
root servers
Which of the following tools can companies use to track users statements and views on newsgroups, chat groups, and other public forums?
search engines.
Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?
seller's lament
Automated order entry system:
show goods from a single seller.
Which of the following would you use to verify that links on web pages are valid?
site management tools
Which of the following can be used to record all keyboard activity of a user?
spyware
Which of the following measures the average length of stay at a web site?
stickiness
Which business strategy involves implementing a new, more efficient set of business processes that other firms cannot yet obtain?
strategy of cost competition
A digital certificate contains all the following except the:
subjects private key
DRM refers to a combination of _________ for protecting digital content.
technical and legal means
Above all, e-commerce is a_____ phenomenon
technology driven
Which of the following forms of media generate the most revenue?
television
Which ethical principle tells you that it is wise to assume perfect information markets?
the New York Times test
Which of the following factors is not a significant influence on a company's competitive environment?
the availability of supportive organizational structures.
Which of the following gives a business model the most credibility with outside investors?
the firms management team.
Which ethical principle emphasizes putting oneself into the place of the others and thinking of oneself as the object of the decision?
the golden rule.
What is the most frequent cause of stole credit cards and card information today?
the hacking and looting of corporate servers storing credit card information
Which of the following is based on the idea of complete price transparency in a perfect information marketplace?
the law of one price.
Recency refers to the:
times elapsed since the last visit made by a customer.
Which of the following types of sites typically needs a high percentage of secure pages?
trading
Registering the domain name faceboik.com with the internet to divert web traffic from people misspelling Fackbook.com is an example of:
typo squatting
Which of the following features of e-commerce technology can result in work and shopping invading family life?
ubiquity
An ______ market is one that provides expertise and products for a specific industry, such as automobiles.
vertical
A social consequence of the richness of internet information is:
very persuasive message might reduce the need for multiple independent source of information
Which of the following refers to the practice of researching a product online before purchasing it at a physical store
webrooming
Which business application is associated with the technological development of local area networks and client/server computing?
workgroup automation(e.g., document sharing)
