CH 10

The four major functions of marketing logistics are​ __________________________.

​warehousing, inventory​ management, transportation, and logistics information management

What are the four steps to designing marketing​ channels, in the correct​ order?

Analyzing consumer​ needs, setting channel​ objectives, identifying major channel​ alternatives, and evaluating the alternatives

Which of the following statements is true regarding channel​ organization?

Channel members are dependent on each other for the overall success of the channel.

Marketing channels perform many key functions. Which are ...

Contact work Assuming risks of carrying out channel work Fulfilling completed transactions Helping to complete transactions

Which of the following statements is TRUE regarding the selection of qualified channel​ members?

Producers vary in their ability to attract qualified marketing intermediaries.

Which of the following is TRUE regarding new types of channel​ organizations?

They provide stronger leadership and improved performance.

Intermediaries are used by most producers to bring products to market. These intermediaries are known as​ _________________________.

marketing channels

Most companies today see their intermediaries as​ first-line customers and focus on​ ________ to forge​ long-term relationships with channel members.

partner relationship management

When designing marketing​ channels, companies must determine the number of channel members to use at each level. The three strategies that are available to do this are​ ________ distribution.

​intensive, exclusive, and selective

Which of the following statements regarding marketing logistics is NOT​ TRUE? A. Companies are placing less emphasis on logistics and more on constraining costs. B. No logistics system can both maximize customer service and minimize distribution costs. C. It focuses on managing​ value-added flows between​ suppliers, the​ company, resellers, and final users. D. It involves the entire supply chain management. E. Logistics involve inbound​ logistics, outbound​ logistics, and reverse logistics.

A. Companies are placing less emphasis on logistics and more on constraining costs.