CH 10
The four major functions of marketing logistics are __________________________.
warehousing, inventory management, transportation, and logistics information management
What are the four steps to designing marketing channels, in the correct order?
Analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating the alternatives
Which of the following statements is true regarding channel organization?
Channel members are dependent on each other for the overall success of the channel.
Marketing channels perform many key functions. Which are ...
Contact work Assuming risks of carrying out channel work Fulfilling completed transactions Helping to complete transactions
Which of the following statements is TRUE regarding the selection of qualified channel members?
Producers vary in their ability to attract qualified marketing intermediaries.
Which of the following is TRUE regarding new types of channel organizations?
They provide stronger leadership and improved performance.
Intermediaries are used by most producers to bring products to market. These intermediaries are known as _________________________.
marketing channels
Most companies today see their intermediaries as first-line customers and focus on ________ to forge long-term relationships with channel members.
partner relationship management
When designing marketing channels, companies must determine the number of channel members to use at each level. The three strategies that are available to do this are ________ distribution.
intensive, exclusive, and selective
Which of the following statements regarding marketing logistics is NOT TRUE? A. Companies are placing less emphasis on logistics and more on constraining costs. B. No logistics system can both maximize customer service and minimize distribution costs. C. It focuses on managing value-added flows between suppliers, the company, resellers, and final users. D. It involves the entire supply chain management. E. Logistics involve inbound logistics, outbound logistics, and reverse logistics.
A. Companies are placing less emphasis on logistics and more on constraining costs.