Ch. 10

When did e-commerce begin?

1995

What percent of online retailers now have m-commerce websites?

65%

Which of the following best illustrates the sales revenue model?

Apple accepts micro payments for single music track downloads.

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

B2C e-commerce

Craigslist is an example of:

C2C e-commerce.

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

Community provider

Amazon.com is known primarily for its use of which of the following business models?

E-tailer

Which of the following is an example of a company primarily engaged in B2B e-commerce?

Elemica

Which of the following best illustrates the advertising revenue model?

Facebook provides a social network for free but shows sponsored content in users' News Feeds.

Geoadvertising sends ads to users based on their:

GPS locations

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Internet technology standards

Which of the following is not an example of location-based services?

Netflix

What is the difference between personalization and customization, as applied to e-commerce technologies?

Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences

Which of the following statements about EDI is not true?

Today, EDI is only used for document automation.

Which of the following is an example of a private industrial network?

VW Group supply

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

asymmetry

Ikea asked for the help of its customers in designing new furniture. This is an example of:

crowdsourcing

Removing the business process layers in a distribution channel is called:

disintermediation

Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.

dynamic

Which of the following best illustrates the transaction fee revenue model?

eBay receives a small fee from a seller if a seller is successful in selling an item

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

free/freemium

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

geosocial

Compared to digital markets, traditional markets have:

higher transactions cost

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

information density

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?

interactivity

Using the Internet to find potential customers inexpensively for products that have low demand is an example of:

long-tail marketing

What is the primary benefit to consumers of disintermediation?

lower costs

Compared to traditional goods, digital goods have:

lower marginal costs of production.

Uber uses the ________ business model.

market creator

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

micropayment

Which of the following companies uses the subscription revenue model?

netflix

Selling the same goods to different targeted groups at different prices is called:

price discrimination.

A secure website that links a large firm to its suppliers and other key business partners is called a(n):

private industrial network.

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

procurement.

Procurement involves all of the following except:

production scheduling

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

richness

Transaction brokers:

save users money and time by processing online sales transactions

The effort required to locate a suitable product is called:

search costs

Information density refers to the:

total amount and quantity of information available to all market participants.

E*Trade uses which of the following revenue models?

transaction fee

All of the following are unique features of e-commerce technology, except:

transparency.