CH 16

________ products give high immediate satisfaction but might hurt consumers in the long run.

Pleasing

Because not all managers have fine moral​ sensitivity, companies need to​ ________.

develop corporate marketing ethics policies

_________________________ethics policies should cover distributor​ relations, advertising​ standards, customer​ service, pricing, product​ development, and general ethical standards.

Corporate marketing

​________ includes exaggerating package contents through subtle​ design, using misleading​ labeling, or describing size in misleading terms.

Deceptive packaging

​________ includes practices such as falsely advertising​ "factory" or​ "wholesale" prices or a large price reduction from a phony high retail list price.

Deceptive pricing

​________ refers to practices such as misrepresenting the​ product's features or performance or luring customers to the store for a bargain that is out of stock.

Deceptive promotion

________ products, such as​ bad-tasting and ineffective​ medicine, have neither immediate appeal nor​ long-run benefits.

Deficient

​________ products give both high immediate satisfaction and high​ long-run benefits, such as tasty and nutritious breakfast food.

Desirable

Which of the following promotes the idea of a code of ethics that calls on marketers to adopt an ethical​ norm?

Do no harm

​________ refers to consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make.

Do no harm

​________ means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core​ values: honesty,​ responsibility, fairness,​ respect, transparency, and citizenship.

Embrace ethical values

Nike makes shoes out of​ "environmentally preferred​ materials." It recycles old sneakers and educates young people about​ conservation, reuse, and recycling. What policy has this company​ adopted?

Environmental sustainability

​________ is an organized movement of concerned​ citizens, businesses, and government agencies designed to protect and improve​ people's current and future living environment.

Environmentalism

​________ means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product​ design, pricing,​ communication, and delivery or distribution.

Foster trust in the marketing system

What are the six major criticisms of how marketing causes harm to​ consumers?

High​ prices, deceptive​ practices, high-pressure​ selling, shoddy or unsafe​ products, planned​ obsolescence, and poor service to disadvantaged consumers

​_________ recognizes that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do.

Marketing concept

​________ is when major retailers draw a red line around disadvantaged neighborhoods and avoiding placing stores there.

Redlining

​________ products have low immediate appeal but might benefit consumers in the long​ run, for​ instance, bicycle helmets or some insurance products.

Salutary

Which of the following describes a company that makes employees feel better about their work by giving them a clear​ direction?

Sense-of mission

​________ marketing means that the company should define its mission in broad social terms rather than narrow product terms.

Sense-of mission

Which of the following considers the future needs of a​ company?

Strategic planning concept

________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Sustainable marketing

Unlike the marketing​ concept, the sustainable marketing concept focuses on​ ________.

The future best interests of customers and the business

​________ recognizes that companies thrive by fulfilling the​ day-to-day needs of customers whereas​ ________ focuses on the immediate and future needs of customers and the company.

The marketing​ concept; sustainable marketing

Because written codes and ethics programs do not ensure ethical​ behavior, ethics and social responsibility require​ ________.

a total corporate commitment

The five guiding principles of sustainable marketing are​ ________.

consumer-oriented marketing, customer value​ marketing, innovative​ marketing, sense-of-mission​ marketing, and societal marketing

The organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is called​ ________.

consumerism

According to the principle of​ ________ marketing, the company should put most of its resources into customer​ value-building marketing investments.

customer value

Most companies are now adopting policies of ​________ sustainability, which develops strategies that both sustain the environment and produce profits for the company.

environmental

Good​ ________ are a cornerstone of sustainable marketing.

ethics

Because of the lack of supermarkets in​ low-income areas, many disadvantaged consumers find themselves in​ ________, with little or no access to​ healthy, affordable fresh foods.

food deserts

Critics of marketing point to three factors that lead to prices being higher than they should be. These three factors are​ ________.

high costs of​ distribution, high advertising and promotion​ costs, and excessive markups

A more enlightened principle and approach to ethical issues puts the responsibility not on the system but​ ________.

in the hands of individual companies and managers

​Marketing's impact on​ ________ welfare has been criticized for its high​ prices, deceptive​ practices, high-pressure​ selling, shoddy or unsafe​ products, planned​ obsolescence, and poor service to disadvantaged consumers.

individual consumer

Social critics claim that certain marketing practices hurt​ ________.

individual​ consumers, society as a​ whole, and other business firms

The principle of​ ________ marketing requires that a company continuously seek real product and marketing improvements.

innovative

The principle of​ ________ marketing requires that the company continuously seek real product and marketing improvements.

innovative

Consumerism is an​ ________ intended to strengthen the rights and power of consumers relative to sellers.

organized social movement

Environmentalism is an​ ________ seeking to minimize the harm done to the environment and quality of life by marketing practices.

organized social movement

Critics have also denounced​ marketing's impact on​ ________ for harming competitors and reducing competition through​ acquisitions, practices that create barriers to​ entry, and unfair competitive marketing practices.

other businesses

Alert marketers view consumerism as an opportunity to serve consumers better by​ ___________________.

providing more consumer​ information, education and protection

​________ marketing means that the company should view and organize its marketing activities from the​ consumer's point of view.

​Consumer-oriented

In​ 1938, Congress enacted the​ ________, which gave the Federal Trade Commission​ (FTC) power to regulate​ "unfair or deceptive acts or​ practices."

​Wheeler-Lea Act

The principle of innovative marketing states that a company should continuously​ ________.

seek real product and marketing improvements

Sustainable marketing calls for​ __________________responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

socially and environmentally

In​ ________ marketing, a company makes marketing decisions by considering​ consumers' wants, the​ company's requirements,​ consumers' long-run​ interests, and​ society's long-run interests.

societal

The​ ________ concept considers the future welfare of consumers.

societal marketing

The​ ________ considers the future welfare of​ consumers, the​ ________ considers future company​ needs, and the sustainable marketing concept considers both.

societal marketing​ concept; strategic planning concept

​Marketing's impact on​ ________ has been criticized for creating false wants and too much​ materialism, too few social​ goods, and cultural pollution.

society

The​ ________ concept considers future company needs.

strategic planning

The​ __________________ marketing concept should be guided by the following marketing principles that include​ consumer-oriented marketing, customer value​ marketing, innovative​ marketing, sense-of-mission​ marketing, and societal marketing.

sustainable

Under the​ ________ marketing​ concept, managers must look beyond what is legal and allowable and develop standards based on personal​ integrity, corporate​ conscience, and​ long-term consumer welfare.

sustainable

Truly sustainable marketing requires a​ ________ in which​ consumers, companies, public policy​ makers, and others work together to ensure socially and environmentally responsible marketing actions.

​smooth-functioning marketing system