CH 2 4278 MC

29) Which of the following would be considered an indirect competitor of Travelocity? A) Priceline B) Expedia C) Orbitz D) TripAdvisor

B

36) Which of the following is not considered a portal? A) Yahoo B) MSN C) Amazon D) AOL

C

26) Which of the following is an example of the affiliate revenue model? A) Oyster B) eBay C) L.L. Bean D) MyPoints

D

41) An example of a company using the content provider model is: A) Priceline. B) Rhapsody. C) Dell. D) eBay.

B

23) Which of the following is an example of the subscription revenue model? A) eHarmony B) eBay C) E*Trade D) Twitter

A

22) A firm's ________ describes how a firm will produce a superior return on invested capital. A) value proposition B) revenue model C) market strategy D) competitive advantage

B

34) All of the following use an advertising revenue model except: A) Twitter. B) Yahoo. C) Google. D) Amazon.

D

30) The existence of a large number of competitors in any one market segment may indicate: A) an untapped market niche. B) the market is saturated. C) no one firm has differentiated itself within that market. D) a market that has already been tried without success.

B

21) Your company has just implemented a new, more efficient set of business processes that other firms cannot yet obtain. This will enable your firm to adopt a strategy of: A) cost competition. B) scope. C) scale. D) focus.

A

55) Which of the following is an unfair competitive advantage? A) brand name B) access to global markets C) lower product prices D) superior technology

A

33) The business model of e-tailers is quite similar to that of: A) e-distributors. B) transaction brokers. C) exchanges. D) service providers.

A

44) In general, the key to becoming a successful content provider is to: A) own the content being provided. B) own the technology by which content is created, presented, and distributed. C) provide online content for free. D) provide other services as well as online content.

A

49) What is the primary revenue model for an e-distributor? A) sales B) transaction fee C) advertising D) subscription

A

56) Which of the following gives a business model the most credibility with outside investors? A) the firm's management team B) the firm's value proposition C) the firm's market opportunity D) the firm's market strategy

A

60) Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time? A) global reach B) richness C) interactivity D) personalization

A

64) If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would: A) enable individual customization of the product by consumers. B) implement a strategy of commoditization. C) adopt a strategy of cost competition. D) develop a scope strategy to compete within a narrower market segment.

A

17) All of the following are using a subscription revenue model for e-books except: A) Amazon. B) Scribd. C) Barnes and Noble. D) Oyster.

C

27) Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service? A) advertising revenue model B) subscription revenue model C) freemium strategy D) transaction fee revenue model

C

28) Which of the following factors is not a significant influence on a company's competitive environment? A) how many competitors are active B) what the market share of each competitor is C) the availability of supportive organizational structures D) how competitors price their products

C

35) Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as: A) angel investors. B) crowdfunders. C) incubators. D) venture capital investors.

C

42) Which of the following is not an example of the bricks-and-clicks e-tailing business model? A) Walmart B) Sears C) Bluefly D) Staples

C

46) All of the following may lead to a competitive advantage except: A) less expensive suppliers. B) better employees. C) fewer products. D) superior products.

C

51) ________ create and sell access to digital markets. A) E-distributors B) Portals C) E-procurement firms D) Market creators

C

57) eBay uses all of the following business models except: A) B2C market creator. B) C2C market creator. C) content provider. D) e-commerce infrastructure provider.

C

63) A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system. A) value chain B) value system C) value web D) business strategy

C

18) Which element of the business model addresses the question of why a customer should buy from the firm? A) revenue model B) competitive advantage C) market strategy D) value proposition

D

31) All of the following can be considered a direct or indirect competitor of Amazon except: A) eBay. B) Apple's iTunes Store. C) Walmart. D) Starbucks.

D

45) Which of the following was not able to successfully implement a freemium business model? A) Pandora B) Dropbox C) LinkedIn D) Ning

D

59) Which type of investor typically becomes interested in a start-up company after it has begun generating revenue? A) incubators B) angel investors C) crowdfunders D) venture capital investors

D

47) The basic value proposition of community providers is: A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. B) they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers. C) they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. D) they increase customers' productivity by helping them get things done faster and more cheaply.

A

38) A ________ specifically details how you plan to find customers and to sell your product. A) sales analysis B) business plan C) competitive strategy D) market strategy

D

24) The ability to retain user attention and engagement is an important attribute for which revenue model? A) advertising revenue model B) subscription revenue model C) transaction fee revenue model D) sales revenue model

A

32) A perfect market is one in which: A) there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production. B) one firm develops an advantage based on a factor of production that other firms cannot purchase. C) one participant in the market has more resources than the others. D) competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.

A

16) ________ and ________ are typically the most easily identifiable aspects of a company's business model. A) Market strategy; market opportunity B) Value proposition; revenue model C) Value proposition; competitive environment D) Revenue model; market strategy

B

19) Which element of the business model relates to the power of customers and suppliers with respect to a business? A) value proposition B) competitive environment C) competitive advantage D) market strategy

B

20) Which of the following are Amazon's primary value propositions? A) personalization and customization B) selection and convenience C) reduction of price discovery cost D) management of product delivery

B

25) Which of the following companies utilizes a transaction fee revenue model? A) Yahoo B) E*Trade C) Twitter D) Sears

B

52) Which of the following may offer its customers value chain management software? A) e-distributors B) e-procurement companies C) exchanges D) community providers

B

53) Over the past decade, the number of exchanges has: A) greatly increased. B) diminished sharply. C) stayed about the same. D) increased slowly but steadily.

B

61) All of the following are business models employed by the music industry except: A) subscription. B) peer-to-peer streaming. C) download-and-own. D) cloud streaming.

B

62) Which of the following is not a primary activity in a firm value chain? A) outbound logistics B) finance/accounting C) operations D) after-sales service

B

37) Portals primarily generate revenue in all of the following ways except: A) charging advertisers for ad placement. B) collecting transaction fees. C) sales of goods. D) charging subscription fees.

C

39) Which of the following is not a community provider? A) LinkedIn B) Facebook C) Priceline D) Pinterest

C

40) Which of the following is not a variation of the e-tailer business model? A) bricks-and-clicks B) virtual merchant C) market creator D) manufacturer-direct

C

50) W.W. Grainger is an example of which of the following business models? A) B2B service provider B) exchange C) e-distributor D) industry consortia

C

54) SupplyOn is an example of a(n): A) private industrial network. B) exchange. C) industry consortium. D) e-distributor.

C

58) Which of the following statements about Foursquare is not true? A) Foursquare combines a social network business model with location-based technology. B) Foursquare began operating without a revenue model. C) Foursquare's business model faces significant intellectual property concerns. D) Foursquare has been able to command a high valuation from venture capital investors despite unimpressive revenue and profits.

C

48) All of the following are examples of business-to-business (B2B) business models except: A) e-distributors. B) e-procurement. C) exchanges. D) e-tailers.

D

65) A strategy designed to compete within a narrow market or product segment is called a ________ strategy. A) scope B) differentiation C) cost D) focus

D

43) The overall retail market in the United States in 2017 was estimated at about: A) $47 trillion. B) $4.7 trillion. C) $490 billion. D) $47 billion.

B