ch 4

Ethics

The moral values that govern the actions and decisions of an individual or group and serve as guidelines on how to act rightly and justly when faced with a moral dilemma are referred to as Blank______.

Consumer

The right to safe products and to be informed by businesses that sell them are part of the ------, Correct Unavailable Bill of Rights enacted in 1962 by President John F. Kennedy. (one

Green marketing Use of the triple-bottom line Cause marketing

Which of the following are examples of societal responsibility? Multiple select question. Greater competition Green marketing Use of the triple-bottom line Cause marketing

bribery

A company representative who gives a gift to the government official considering a contract for the representative's firm may be accused of Blank______. Multiple choice question. whistle-blowing economic espionage bribery wiretapping

personal; society's

Ethics deal with Blank______ moral principles and values, while laws are Blank______ values and standards that are enforceable in the courts. Multiple choice question. global; local personal; society's permanent; flexible unconscious; formalized

business culture

Even when society has strong ethical standards, a questionable Blank______ can lead to harmful practices like insider trading, deceptive sales practices, and bribery. Multiple choice question. whistleblower caveat emptor business culture economic force

cause marketing

If the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, it is practicing Blank______. Multiple choice question. cause marketing sustainable development social marketing social auditing

sustainable marketing

Marketers have embraced societal responsibility through Blank______, which seeks to meet today's economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs. Multiple choice question. green marketing cause marketing sustainable marketing stakeholder marketing

green

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are known as Blank______ marketing. Multiple choice question. green sustainable societal cause

social responsibility

Profit responsibility, stakeholder responsibility, and societal responsibility are the three concepts of Blank______. personal moral philosophy business ethics social responsibility a social audit

laws

Society's values and standards that are enforceable in the courts are referred to as Blank______.

culture

The effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are part of a business' Blank______. culture SWOT analysis organizational chart mission statement