Ch. 4: Marketing with FaceBook

Facebook recommends going live for at least ___minutes, as the longer the broadcast, the more likely people are to discover the video.

10

Facebook is most popular among which age group?

18-29

studies show that Facebook posts with _____ characters receive more engagements than posts with higher characters.

40

when a post uses a headline that encourages followers to click without giving info about what they will see

Click-baiting

-discoverable -connected -timely -insightful

Facebook Marketing

the declining organic reach on Facebook for Facebook pages

Facebook Zero

Which country has the highest amount of Facebook users globally?

India

a post at the top of a brand's Facebook page

Pinned Post

-increases chance of having tagged person share a post -increases SEO value -make posts stand out -increases Google ranking

Tagging

True or false: Question posts receive 100% more comments than standard text posts.

True

True or false: Facebook is the most active social media platform in the world?

True -2 billion monthly active users

people tend to be happier on ___ so brands should try posting funny content on that day

friday

Which gender uses Facebook more?

women