Ch. 7 Questions
_________ comprises the vast majority of e-commerce by volume. C2C B2C B2E B2B
B2B
_________ facilitate dynamic pricing. Cookies ERPs RFIDs
Cookies
Rakuten is a(n) _________ e-commerce company. Japanese Chinese Indian European
Japanese
_________ occurs when shoppers visit a brick-and-mortar store but then purchase online. Bundling Showrooming Bannering The long tail
Showrooming
An electronic _________ is a collection of individual shops consolidated under one internet address. marketplace storefront auction mall
mall
In ________, manufacturers or retailers sell directly to customers. electronic tendering affiliate marketing online direct marketing viral marketing
online direct marketing
_________ organizations are only online. Brick-and-click Virtual Clicks-and-mortar Brick-and-mortar
virtual
_________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else. Domain-squatting Domain-using Cyber-using Cyber-squatting
Cyber-squatting
With ________, customers use the internet to self-configure products or services. group purchasing electronic exchanges bartering online product customization
product customization
In _________ auctions, sellers solicit bids from many potential buyers; these auctions result in _________ prices over time. reverse; lower forward; lower forward; higher reverse; higher
forward; higher