Ch. 7 quiz

In the typical S-curve pattern of innovation, small amounts of effort will result in significant increases in performance _____.

at the midpoint of the cycle

How can companies foster the generation of new ideas?

by building a creative work environment

Levio is a company that makes mobile apps and has decided to become a market leader in the field. Levio can encourage the development of a culture where workers perceive that new ideas are welcomed by offering challenging work and supervisory encouragement. In other words, the company can create a(n) ____.

creative work environment

A technology _____ begins with the birth of a new technology and ends when that technology reaches its limits and dies as it is replaced by a newer, substantially better technology.

cycle

In _____, the old technology and several different new technologies fight to establish a new technological standard or dominant design.

design competition

There are eight general steps for organizational development intervention. The first step is _____.

entry

Milestones are formal review points that tend to lengthen the innovation process.

false

Nearly all technology cycles follow a bell-shaped pattern of innovation.

false

Organizational innovation is defined as "doing things differently" inside an organization.

false

The General Electric Workout is a special kind of activity-oriented change.

false

Which of the following is a component of a creative work environment?

freedom

A technology cycle occurs whenever there are major advances or changes in the _____ in a field or discipline.

knowledge, tools, and techniques

Which of the following is NOT one of the basic methods for managing resistance to change?

micromanagement

Creativity was needed to improve efficiency without raising costs at an automobile maker. Over the last few years, the company has successfully implemented a creative engineering program that allows its plants to produce more than one type of car from the same assembly line. This successful change to a flexible manufacturing system is an example of ____.

organizational innovation

Parkline is a popular brand of formal wear. The company decided on a new marketing strategy that actually involved its target audience participating in the campaign. This included an online virtual reality game that was highly popular among the audience, bringing the brand mass attention. Following this, their sales skyrocketed. This is an example of _____.

organizational innovation

Which of the following is one of the sources of resistance to change?

self-interest

In terms of innovation streams, what occurred when customers purchased flat-screen computer monitors to replace the older, bulkier monitors?

technological substitution

A technology cycle begins with the birth of a new technology and ends when that technology reaches its limits and dies; it is then replaced by newer, substantially better technology.

true

When Red Arc Enterprises, a shipping company was merged with a larger shipping company, there was a strong resistance to change among the employees of Red Arc. When the CEO of Red Arc came to know of this, he met everyone and explained why the change was necessary and how it could serve to benefit all of them. Kurt Lewin would say that the company is in the _____ stage of managing organizational change.

unfreezing