ch. 9

A _______________ auction marketplace can be used by many buyers and sellers, who can create a variety of auctions to dynamically optimize prices.

many-to-many

A _______________ buy-side marketplace attracts many suppliers that flock to the exchange to bid for the business of a major buyer, such as GE or AT&T.

many-to-one

A _______________ procurement marketplace unites major buyers who combine their purchasing catalogs to attract more suppliers, and thus more competition and lower prices.

many-to-some

A _______________ sell-side marketplace hosts one major supplier who dictates product catalog offerings and prices.

one-to-many

When customers can select products from website catalog displays and put them into a virtual holding bin for later checkout and processing, they are using a _______________.

shopping cart

A _______________ distribution marketplace unites major suppliers who combine their product catalogs to attract a larger audience of buyers.

some-to-many

Which of the following statements reflects the e-commerce success factor of security and reliability?

"I want to receive my order in the timeframe promised."

Which statement best addresses the e-commerce success factor of selection and value?

"Your prices don't have to be the lowest on the Web as long as you have a reputation for high quality, guaranteed satisfaction, and customer support."

The latest e-commerce transaction systems are scaled and customized to allow buyers and sellers to meet in a variety of high-speed trading platforms, such as:

All of the choices are correct.

The Amazon Giver application does which of the following?

Allows FaceBook members the ability to buy gifts for each other.

Which of the following is considered a B2B project?

Extranets and exchanges

The organization that controls spectrum is the _______________.

FCC

Which of the following is not one of the three basic categories of electronic commerce?

Government-to-business

Easy-to-find contact information, online order status, and product support specialists are part of the _______________ success factor for retailing on the Web.

Great customer communication

All of the following are key questions for developing an e-commerce channel strategy except:

How many employees do we want to assign to the project?

All the following factors are key to e-tailing, except:.

Locating the business close to the customers

A basic fact for Internet retailing is that all retail websites are created equal as far as the _______________ imperative of success in retailing is concerned.

Location

Attractive Web storefront, Web site shopping areas, multimedia product catalog pages, and shopping features are part of the _______________ success factor for retailing on the Web.

Look and feel

In a B2B e-commerce Web portal configuration, a _______________ collects and tracks bids from buyers and sellers.

Market generator server

Web advertising, e-mail notices, and interactive support for all customers are part of the _______________ success factor for retailing on the Web.

Personal attention

Trustworthy product information and reliable order fulfillment are part of the _______________ success factor for retailing on the Web.

Security and reliability

Competitive prices, satisfaction guarantees, and customer support after the sale are part of the _______________ success factor for retailing on the Web.

Selection and value

All of the following are examples of customer support except:

Shipping and tax calculations

Electronic personal advertising of products or services to consumers at _______________ is an important form of C2C e-commerce.

All of the choices are correct.

Authenticating users, authorizing access, and enforcing security features is a component of the e-commerce process called:

Access control and security

The statement "Most business-to-consumer sites offer consumers incentives to buy and return, such as coupons, discounts, special offers, and vouchers for other Web services" reflects the _______________ success factor for retailing on the Web.

Advertising and incentives

E-commerce is changing how companies do business both internally and externally with their _______________.

All of the choices are correct.

E-commerce portals provide all of the following types of marketplaces except:

Community

The text describes a number of measures that are being developed in order to solve security problems associated with online credit card purchases. Which of the following statements is not one of those measures?

Delaying shipment of items purchased until the purchaser is authenticated

Which of the following is an example of a traditional market communication?

Niche magazine ads

Fast and easy navigation, shopping, and purchasing, and prompt shipping and delivery are part of the _______________ success factor for retailing on the Web.

Performance and service efficiency

Which of the following would generally take the longest time to implement?

Procurement automation

The e-commerce component that deals with gathering data on customers and their website behavior and choices is:

Profiling and personalizing

Event notification software works with workflow management software to do all the following, except:

Provide catalog and content information to prospective customers.

The Amazon Grapevine application does which of the following?

Provides FaceBook members with news feeds of friends' activities on Amazon.

According to the text, most business-to-consumer e-commerce ventures take the form of _______________ on the World Wide Web.

Retail business sites

The e-commerce component that deals with developing efficient and effective processes to help customers find the specific product or service they want to evaluate or buy is:

Search management

Firms such as VISA, MasterCard, IBM, Microsoft, and Netscape have agreed to SET which stands for:

Secure Electronic Transaction

After considering a broad spectrum of alternatives and benefits trade-offs, Barnes and Noble decided to:

Spin-off its e-commerce business

Wholesale (B2B) electronic commerce relies on different information technologies, most of which can be implemented on all the following, except:

Stand-alone legacy systems

Building an e-commerce website can be done in a number of ways. Which of the following would a small company with limited capital most likely choose as a cost-effective option?

Use the website design tools and predesigned templates provided by a website host

When accessing an e-commerce site, you will generally be given access to all of the following except:

Webmaster administration areas

When a company addresses issues such as authenticating users of their website, authorizing access, and enforcing the security features that protect both consumers and their data, the company is addressing the _______________ component of the e-commerce process.

access control and security