ch.13 quiz

An auto manufacturer is highlighted as one of the "top ten brands" by Motor Trend magazine, and avid users of the brand have consistently used the manufacturer's hashtag in their Twitter posts. These are examples of

earned media

Which branded content approach features live video footage or video feed to an audience accessing the video stream over the Internet?

livestream

Google, Bing, and Yahoo all help users search for information on the World Wide Web. As such, they are considered to be

search engines

What type of marketing uses combinations of digital tools such as websites, online videos, e-mail, blogs, social media, mobile ads, mobile apps, and other digital platforms?

social media marketing

Search engines have two major functions: to provide search users with a ranked list of websites they've determined are the most relevant and

to build an index of all web content.

Which of the following social media metrics is the most common and easiest to measure?

volume of mentions

What percentage of online experiences begin with a search engine?

90

technology that allows transmission of data, voice, and video via any wireless-enabled computing device, without a fixed physical connection

Mobile computing

Which of the following is not an advantage of using infographics?

They guarantee firms stand out from competitors

Which of the following is not a purpose of social media marketing listed in your text?

To gain a competitive advantage