ch.13 quiz
An auto manufacturer is highlighted as one of the "top ten brands" by Motor Trend magazine, and avid users of the brand have consistently used the manufacturer's hashtag in their Twitter posts. These are examples of
earned media
Which branded content approach features live video footage or video feed to an audience accessing the video stream over the Internet?
livestream
Google, Bing, and Yahoo all help users search for information on the World Wide Web. As such, they are considered to be
search engines
What type of marketing uses combinations of digital tools such as websites, online videos, e-mail, blogs, social media, mobile ads, mobile apps, and other digital platforms?
social media marketing
Search engines have two major functions: to provide search users with a ranked list of websites they've determined are the most relevant and
to build an index of all web content.
Which of the following social media metrics is the most common and easiest to measure?
volume of mentions
What percentage of online experiences begin with a search engine?
90
technology that allows transmission of data, voice, and video via any wireless-enabled computing device, without a fixed physical connection
Mobile computing
Which of the following is not an advantage of using infographics?
They guarantee firms stand out from competitors
Which of the following is not a purpose of social media marketing listed in your text?
To gain a competitive advantage