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Which of the following is an example of power being exerted within a marketing channel? Multiple choice question. Although all companies in the channel are independent, one large retailer controls what a small supplier can do. When five employees of a small manufacturing plant are caught stealing from the company, they are fired and replaced. Two small retailers in the same town inform their common supplier that they cannot accept deliveries on Saturdays. Two dozen customers picket a large retail chain, demanding that it stop selling products made in China.

Although all companies in the channel are independent, one large retailer controls what a small supplier can do.

What is a wholesaler?

A company that buys merchandise from manufacturers and resells it to retailers

Which statement about marketing channels is true? Multiple choice question. Firms have the best opportunity to design the best marketing channel within their first year. The structure of a marketing channel is solely up to the goods manufacturer. A marketing channel may be a combination of a direct channel and an indirect channel. A direct marketing channel is generally the best channel choice for large retailers.

A marketing channel may be a combination of a direct channel and an indirect channel.

Which of the following is an example of power being exerted within a marketing channel? Multiple choice question. Although all companies in the channel are independent, one large retailer controls what a small supplier can do. Two dozen customers picket a large retail chain, demanding that it stop selling products made in China. When five employees of a small manufacturing plant are caught stealing from the company, they are fired and replaced. Two small retailers in the same town inform their common supplier that they cannot accept deliveries on Saturdays.

Although all companies in the channel are independent, one large retailer controls what a small supplier can do.

Which vertical marketing system gives complete power to the parent company? Multiple choice question.

Corporate

In which type of marketing channel are multiple segments owned by the parent company? Multiple choice question.

Corporate vertical marketing system

Strategic relationships rely on which of the following to succeed? (Choose every correct answer.) Multiple select question. Credible commitments Lofty goals Mutual trust Minimal communication

Credible commitments Mutual trust

Strategic relationships rely on which of the following to succeed? (Choose every correct answer.) Multiple select question. Lofty goals Credible commitments Minimal communication Mutual trust

Credible commitments Mutual trust

In which type of marketing channel are products sold by a manufacturer to a consumer without going through a retailer?

direct

Someone who purchases the right to operate a retail outlet using a previously developed and supported name and format is called a ______.

franchisee

When a customer purchases merchandise, it triggers a flow of information that will eventually reach which elements of the supply chain? (Choose every correct answer.) Multiple select question. Distribution centers Tax auditors Suppliers of raw materials Competing stores Product manufacturers

Distribution centers Suppliers of raw materials Product manufacturers

In a Blank______ relationship, the supply chain members are partners who intend to maintain the relationship for quite some time and invest in ventures that will be profitable for all involved.

strategic

To whom are a lump sum and royalties paid when a franchise opens?

the franchisor

Which vertical marketing system gives complete power to the parent company?

Corporate

What is the first flow of information (Flow 1) in a supply chain?_.

Customer to store

Which of the following are the common types of marketing channels? (Check all that apply.) Multiple select question. Direct Overhead Intermediary Indirect

Direct Indirect

A ______ center is a facility where goods are received, stored, and shipped to company stores.

Distribution

What term describes a facility that receives, stores, and redistributes merchandise?

Distribution center

What is the best way to avoid vertical channel conflict?

Ensure that communication between channel partners is honest and open.

Which type of marketing channel includes a retailer or other intermediaries in the delivery of goods and services to consumers? Multiple choice question.

Indirect

Which of the following describes deep, long-term relationships between supply chain members that are based on mutual benefits?

Interdependence

Which of the following describes the use of a wireless network and portable devices that receive demand notifications to provide a speedy response?

Mobile task management

Which of the following factors cause fulfillment centers to operate a little differently when processing online orders than orders shipped to stores? (Check all that apply.) Multiple select question. Orders are sent out in relatively small quantities. Orders are sent via drone. Orders arrive from customers one at a time. Orders are sent to distribution centers.

Orders are sent out in relatively small quantities. Orders arrive from customers one at a time.

Which of the following factors cause fulfillment centers to operate a little differently when processing online orders than orders shipped to stores? (Check all that apply.) Multiple select question. Orders are sent to distribution centers. Orders arrive from customers one at a time. Orders are sent out in relatively small quantities. Orders are sent via drone.

Orders arrive from customers one at a time. Orders are sent out in relatively small quantities.

What term describes tiny scannable computer chips used to provide information about a container or product?

RFID tags

Which supply channel partners make merchandise flow directly to the customer? (Choose every correct answer.) Multiple select question. Distribution center Manufacturer Retail store Fulfillment center

Retail store Fulfillment center

Which of the following intermediaries are included in indirect marketing channels? (Check all that apply.) Multiple select question. Materials supplier Customer Retailer Merchandise wholesaler

Retailer Merchandise wholesaler

Which type of economy is best suited to a direct, manufacturer-to-consumer supply chain?

Simple

Marketing channels include which of the following? (Select all that apply.) Multiple select question. Legal practice centers Government agencies Stores Environmental agencies Warehouses

Stores Warehouses

When a customer purchases merchandise, what event causes information to begin moving through marketing channels?

The sales associate scans the UPC for the product the customer is purchasing.

Which statement in true about business relationships in supply chains? Multiple choice question. They must be between independent entities. They must be between divisions of the same firm. They are based on meeting each other's needs. They are always close working partnerships.

They are based on meeting each other's needs.

Merchandise is marked with a black-and-white series of lines to indicate the item's manufacturer, description, packaging, and promotions. What is the name of these lines?

UPC code

What is the first decision to be made when considering merchandise flow?

Where the merchandise will go

Channel conflict is more likely to be minimized when channels Blank______.

are closely aligned

When marketing channels are closely aligned, conflicts Blank______.

are less likely

In a Blank______, members of the channel pursue their own goals and maximize their own profits, regardless of the effect on other channel members.

conventional marketing channel

The integration of suppliers, manufacturers, warehouses, stores, and transportation intermediaries is called Blank______ management.

marketing channel

Using demand notifications to notify sales associates who can physically pull an item from store shelves and verify its availability is part of ______ task management.

mobile

In the management of market channels, a strategic relationship is also known as a(n) Blank______.

partnering relationship

A large grocery store chain insists that its suppliers stop packaging their bagels in plastic wrap, and they comply. This is an example of Blank______.

power within a marketing channel

When supply chain members realize that their goals and success are linked to others on the same team, they develop deeper long-term Blank______.

relationships

Offering to buy more of a product if a manufacturer lowers its wholesale price is an example of ______ power.

reward

Which of the following types of power do monetary incentives represent?

reward

Another term for marketing channel management is Blank______ management.

supply chain

Which of the following occurs in a conventional marketing channel? Multiple choice question. The channel includes just three members: a manufacturer, a wholesaler, and a retailer. All channel members are managed centrally by the same corporation. Channel members coordinate to achieve a set of shared goals and improve the overall profitability of the channel. Each channel member pursues its own objectives independently, with little care about other channel members.

Each channel member pursues its own objectives independently, with little care about other channel members.

Which of the following occurs in a conventional marketing channel? Multiple choice question. The channel includes just three members: a manufacturer, a wholesaler, and a retailer. Channel members coordinate to achieve a set of shared goals and improve the overall profitability of the channel. Each channel member pursues its own objectives independently, with little care about other channel members. All channel members are managed centrally by the same corporation.

Each channel member pursues its own objectives independently, with little care about other channel members.

Which of the following are standard marketing channels through which information flows? (Choose every correct answer.) Multiple select question. From suppliers of raw materials to consumers From customers to stores From stores to distribution centers From manufacturers to distribution centers

From customers to stores From stores to distribution centers From manufacturers to distribution centers

What is the first step in the merchandise flow channel?

Manufacturer

What is the most direct supply chain in a simple economy?

Manufacturer to consumer

Information in a supply chain flows to and from which of the following? (Choose every correct answer.) Multiple select question. Manufacturers Competitors Wholesalers Distribution centers

Manufacturers Wholesalers Distribution centers

What term describes tiny scannable computer chips used to provide information about a container or product? Multiple choice question.

RFID tags

Which of the following types of power do monetary incentives represent?

Reward

Strategic relationships are beneficial because they help members do which of the following? (Choose every correct answer.) Multiple select question. Take risks Accomplish goals Become more independent Develop joint projects

Take risks Accomplish goals Develop joint projects

RFID tags Blank______.

act as passive tracking devices

A retailer that decides to withhold from a supplier important details about a consumer goods market is exerting ______ power.

information

To learn more about their customers, manufacturers often try to engage directly with customers on their websites. This allows manufacturers to become less dependent on retailers for customer insights. These manufacturers are seeking to limit the Blank______ power held by the retailers.

information

To learn more about their customers, manufacturers often try to engage directly with customers on their websites. This allows manufacturers to become less dependent on retailers for customer insights. These manufacturers are seeking to limit the Blank______ power held by the retailers. Multiple choice question.

information

To minimize conflict, each member of the supply chain should Blank______ what drives the other members.

understand

Generally, relationships in supply chains exist because the parties ___.

want or need something from one another

Manufacturers make products and sell them to Blank______, who resell the merchandise to retailers.

wholesalers

A direct marketing channel sells a product from a manufacturer to a consumer Blank______.

without a retailer