ch.15
Which of the following is an example of power being exerted within a marketing channel? Multiple choice question. Although all companies in the channel are independent, one large retailer controls what a small supplier can do. When five employees of a small manufacturing plant are caught stealing from the company, they are fired and replaced. Two small retailers in the same town inform their common supplier that they cannot accept deliveries on Saturdays. Two dozen customers picket a large retail chain, demanding that it stop selling products made in China.
Although all companies in the channel are independent, one large retailer controls what a small supplier can do.
What is a wholesaler?
A company that buys merchandise from manufacturers and resells it to retailers
Which statement about marketing channels is true? Multiple choice question. Firms have the best opportunity to design the best marketing channel within their first year. The structure of a marketing channel is solely up to the goods manufacturer. A marketing channel may be a combination of a direct channel and an indirect channel. A direct marketing channel is generally the best channel choice for large retailers.
A marketing channel may be a combination of a direct channel and an indirect channel.
Which of the following is an example of power being exerted within a marketing channel? Multiple choice question. Although all companies in the channel are independent, one large retailer controls what a small supplier can do. Two dozen customers picket a large retail chain, demanding that it stop selling products made in China. When five employees of a small manufacturing plant are caught stealing from the company, they are fired and replaced. Two small retailers in the same town inform their common supplier that they cannot accept deliveries on Saturdays.
Although all companies in the channel are independent, one large retailer controls what a small supplier can do.
Which vertical marketing system gives complete power to the parent company? Multiple choice question.
Corporate
In which type of marketing channel are multiple segments owned by the parent company? Multiple choice question.
Corporate vertical marketing system
Strategic relationships rely on which of the following to succeed? (Choose every correct answer.) Multiple select question. Credible commitments Lofty goals Mutual trust Minimal communication
Credible commitments Mutual trust
Strategic relationships rely on which of the following to succeed? (Choose every correct answer.) Multiple select question. Lofty goals Credible commitments Minimal communication Mutual trust
Credible commitments Mutual trust
In which type of marketing channel are products sold by a manufacturer to a consumer without going through a retailer?
direct
Someone who purchases the right to operate a retail outlet using a previously developed and supported name and format is called a ______.
franchisee
When a customer purchases merchandise, it triggers a flow of information that will eventually reach which elements of the supply chain? (Choose every correct answer.) Multiple select question. Distribution centers Tax auditors Suppliers of raw materials Competing stores Product manufacturers
Distribution centers Suppliers of raw materials Product manufacturers
In a Blank______ relationship, the supply chain members are partners who intend to maintain the relationship for quite some time and invest in ventures that will be profitable for all involved.
strategic
To whom are a lump sum and royalties paid when a franchise opens?
the franchisor
Which vertical marketing system gives complete power to the parent company?
Corporate
What is the first flow of information (Flow 1) in a supply chain?_.
Customer to store
Which of the following are the common types of marketing channels? (Check all that apply.) Multiple select question. Direct Overhead Intermediary Indirect
Direct Indirect
A ______ center is a facility where goods are received, stored, and shipped to company stores.
Distribution
What term describes a facility that receives, stores, and redistributes merchandise?
Distribution center
What is the best way to avoid vertical channel conflict?
Ensure that communication between channel partners is honest and open.
Which type of marketing channel includes a retailer or other intermediaries in the delivery of goods and services to consumers? Multiple choice question.
Indirect
Which of the following describes deep, long-term relationships between supply chain members that are based on mutual benefits?
Interdependence
Which of the following describes the use of a wireless network and portable devices that receive demand notifications to provide a speedy response?
Mobile task management
Which of the following factors cause fulfillment centers to operate a little differently when processing online orders than orders shipped to stores? (Check all that apply.) Multiple select question. Orders are sent out in relatively small quantities. Orders are sent via drone. Orders arrive from customers one at a time. Orders are sent to distribution centers.
Orders are sent out in relatively small quantities. Orders arrive from customers one at a time.
Which of the following factors cause fulfillment centers to operate a little differently when processing online orders than orders shipped to stores? (Check all that apply.) Multiple select question. Orders are sent to distribution centers. Orders arrive from customers one at a time. Orders are sent out in relatively small quantities. Orders are sent via drone.
Orders arrive from customers one at a time. Orders are sent out in relatively small quantities.
What term describes tiny scannable computer chips used to provide information about a container or product?
RFID tags
Which supply channel partners make merchandise flow directly to the customer? (Choose every correct answer.) Multiple select question. Distribution center Manufacturer Retail store Fulfillment center
Retail store Fulfillment center
Which of the following intermediaries are included in indirect marketing channels? (Check all that apply.) Multiple select question. Materials supplier Customer Retailer Merchandise wholesaler
Retailer Merchandise wholesaler
Which type of economy is best suited to a direct, manufacturer-to-consumer supply chain?
Simple
Marketing channels include which of the following? (Select all that apply.) Multiple select question. Legal practice centers Government agencies Stores Environmental agencies Warehouses
Stores Warehouses
When a customer purchases merchandise, what event causes information to begin moving through marketing channels?
The sales associate scans the UPC for the product the customer is purchasing.
Which statement in true about business relationships in supply chains? Multiple choice question. They must be between independent entities. They must be between divisions of the same firm. They are based on meeting each other's needs. They are always close working partnerships.
They are based on meeting each other's needs.
Merchandise is marked with a black-and-white series of lines to indicate the item's manufacturer, description, packaging, and promotions. What is the name of these lines?
UPC code
What is the first decision to be made when considering merchandise flow?
Where the merchandise will go
Channel conflict is more likely to be minimized when channels Blank______.
are closely aligned
When marketing channels are closely aligned, conflicts Blank______.
are less likely
In a Blank______, members of the channel pursue their own goals and maximize their own profits, regardless of the effect on other channel members.
conventional marketing channel
The integration of suppliers, manufacturers, warehouses, stores, and transportation intermediaries is called Blank______ management.
marketing channel
Using demand notifications to notify sales associates who can physically pull an item from store shelves and verify its availability is part of ______ task management.
mobile
In the management of market channels, a strategic relationship is also known as a(n) Blank______.
partnering relationship
A large grocery store chain insists that its suppliers stop packaging their bagels in plastic wrap, and they comply. This is an example of Blank______.
power within a marketing channel
When supply chain members realize that their goals and success are linked to others on the same team, they develop deeper long-term Blank______.
relationships
Offering to buy more of a product if a manufacturer lowers its wholesale price is an example of ______ power.
reward
Which of the following types of power do monetary incentives represent?
reward
Another term for marketing channel management is Blank______ management.
supply chain
Which of the following occurs in a conventional marketing channel? Multiple choice question. The channel includes just three members: a manufacturer, a wholesaler, and a retailer. All channel members are managed centrally by the same corporation. Channel members coordinate to achieve a set of shared goals and improve the overall profitability of the channel. Each channel member pursues its own objectives independently, with little care about other channel members.
Each channel member pursues its own objectives independently, with little care about other channel members.
Which of the following occurs in a conventional marketing channel? Multiple choice question. The channel includes just three members: a manufacturer, a wholesaler, and a retailer. Channel members coordinate to achieve a set of shared goals and improve the overall profitability of the channel. Each channel member pursues its own objectives independently, with little care about other channel members. All channel members are managed centrally by the same corporation.
Each channel member pursues its own objectives independently, with little care about other channel members.
Which of the following are standard marketing channels through which information flows? (Choose every correct answer.) Multiple select question. From suppliers of raw materials to consumers From customers to stores From stores to distribution centers From manufacturers to distribution centers
From customers to stores From stores to distribution centers From manufacturers to distribution centers
What is the first step in the merchandise flow channel?
Manufacturer
What is the most direct supply chain in a simple economy?
Manufacturer to consumer
Information in a supply chain flows to and from which of the following? (Choose every correct answer.) Multiple select question. Manufacturers Competitors Wholesalers Distribution centers
Manufacturers Wholesalers Distribution centers
What term describes tiny scannable computer chips used to provide information about a container or product? Multiple choice question.
RFID tags
Which of the following types of power do monetary incentives represent?
Reward
Strategic relationships are beneficial because they help members do which of the following? (Choose every correct answer.) Multiple select question. Take risks Accomplish goals Become more independent Develop joint projects
Take risks Accomplish goals Develop joint projects
RFID tags Blank______.
act as passive tracking devices
A retailer that decides to withhold from a supplier important details about a consumer goods market is exerting ______ power.
information
To learn more about their customers, manufacturers often try to engage directly with customers on their websites. This allows manufacturers to become less dependent on retailers for customer insights. These manufacturers are seeking to limit the Blank______ power held by the retailers.
information
To learn more about their customers, manufacturers often try to engage directly with customers on their websites. This allows manufacturers to become less dependent on retailers for customer insights. These manufacturers are seeking to limit the Blank______ power held by the retailers. Multiple choice question.
information
To minimize conflict, each member of the supply chain should Blank______ what drives the other members.
understand
Generally, relationships in supply chains exist because the parties ___.
want or need something from one another
Manufacturers make products and sell them to Blank______, who resell the merchandise to retailers.
wholesalers
A direct marketing channel sells a product from a manufacturer to a consumer Blank______.
without a retailer