CH6 speech
gender
The culturally constructed and psychologically based perception of one's self as feminine or masculine.
Demographic Audience Analysis focuses on....
age, gender/sexual orientation, culture/race/ethnicity, group membership (religious, politics, work groups, social groups), Socioeconomic status (income, occupation and education)
Psychological Audience Analysis focuses on....
understanding attitudes, beliefs, and values
5 important Nonverbal Audience Cues (121)
1 Eye contact 2 Facial Expression 3 Movement 4 nonverbal responsiveness 5 verbal responsiveness
to become an audience centered speaker you must....
1 gather info about your audience 2 analyze the info 3 use your info to ethically adapt to your listeners
culture
A learned system of knowledge, behavior, attitudes, beliefs, values, and norms that is shared by a group of people
race
A person's biological heritage
sex
A person's biological status as male or female, as reflected in his or her anatomy and reproductive system
socioeconomic status
A person's perceived importance and influence based on factors such as income, occupation, and education level
attitude
A predisposition to respond favorably (like) or unfavorably (dislike) to something
target audience
A specific segment of an audience that you most want to address or influence
ethnocentrism
An assumption that one's own culture and cultural perspectives and methods are superior to those of others
value
An enduring concept of right and wrong, good and bad
belief
An individual's perception of what is true or false
relationship
An ongoing connection with another person
demographic audience analysis
Analyzing an audience by examining demographic information so as to develop a clear and effective message
psychological audience analysis
Analyzing the attitudes, beliefs, values, and other psychological information about an audience to develop a clear and effective message
situational audience analysis
Analyzing the time and place of a speech, the audience size, and the speaking occasion to develop a clear and effective message
open ended questions
Questions that allow for unrestricted answers
close ended questions
Questions that offer several alternatives from which to choose
demographics
Statistical information about population characteristics such as age, sexual orientation, race, gender, educational level, and ideological or religious views
ethnicity
The portion of a person's cultural background that includes such factors as nationality, religion, language, and ancestral heritage, which are shared by a group of people who also share a common geographical region.
audience adaptation
The process of ethically using information about an audience to help the audience clearly understand the message and achieve the speaking objective
audience analysis
The process of examining information about those who are expected to listen to a speech
common ground
Ways in which you and your listeners are alike
Different types of audiences (page 116)
interested, uninterested, favorable, unfavorable, voluntary and captive
Analyzing your audience info
look for similarities, differences and common ground among listeners
Situational Audience Analysis focuses on....
time, size of audience, location and occasion
