CH6 speech

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gender

The culturally constructed and psychologically based perception of one's self as feminine or masculine.

Demographic Audience Analysis focuses on....

age, gender/sexual orientation, culture/race/ethnicity, group membership (religious, politics, work groups, social groups), Socioeconomic status (income, occupation and education)

Psychological Audience Analysis focuses on....

understanding attitudes, beliefs, and values

5 important Nonverbal Audience Cues (121)

1 Eye contact 2 Facial Expression 3 Movement 4 nonverbal responsiveness 5 verbal responsiveness

to become an audience centered speaker you must....

1 gather info about your audience 2 analyze the info 3 use your info to ethically adapt to your listeners

culture

A learned system of knowledge, behavior, attitudes, beliefs, values, and norms that is shared by a group of people

race

A person's biological heritage

sex

A person's biological status as male or female, as reflected in his or her anatomy and reproductive system

socioeconomic status

A person's perceived importance and influence based on factors such as income, occupation, and education level

attitude

A predisposition to respond favorably (like) or unfavorably (dislike) to something

target audience

A specific segment of an audience that you most want to address or influence

ethnocentrism

An assumption that one's own culture and cultural perspectives and methods are superior to those of others

value

An enduring concept of right and wrong, good and bad

belief

An individual's perception of what is true or false

relationship

An ongoing connection with another person

demographic audience analysis

Analyzing an audience by examining demographic information so as to develop a clear and effective message

psychological audience analysis

Analyzing the attitudes, beliefs, values, and other psychological information about an audience to develop a clear and effective message

situational audience analysis

Analyzing the time and place of a speech, the audience size, and the speaking occasion to develop a clear and effective message

open ended questions

Questions that allow for unrestricted answers

close ended questions

Questions that offer several alternatives from which to choose

demographics

Statistical information about population characteristics such as age, sexual orientation, race, gender, educational level, and ideological or religious views

ethnicity

The portion of a person's cultural background that includes such factors as nationality, religion, language, and ancestral heritage, which are shared by a group of people who also share a common geographical region.

audience adaptation

The process of ethically using information about an audience to help the audience clearly understand the message and achieve the speaking objective

audience analysis

The process of examining information about those who are expected to listen to a speech

common ground

Ways in which you and your listeners are alike

Different types of audiences (page 116)

interested, uninterested, favorable, unfavorable, voluntary and captive

Analyzing your audience info

look for similarities, differences and common ground among listeners

Situational Audience Analysis focuses on....

time, size of audience, location and occasion


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