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Pinterest

3rd largest marketing platform

Promoted Trends

: advertisers pay to move their hashtags to the top of Twitter's Trends list

1Like button

a Facebook plug-in that Web sites and Facebook pages use to enable user feedback and support.

Amplify

a Twitter dashboard that allows marketers to send messages to users who followed a show or brand.

Brand pages

a central Web page for a company that is hosted by Facebook

Facebook Exchange (FBX

a real time bidding systems that enables real-time bidding and sale of Facebook ads.

Mobile ads

ads placed on the Facebook mobile app and Facebook mobile pages, including app install ads and in-app ads

Promoted Accounts

advertisers pay to have their branded account suggested to users on the "Who to follow" list.

Promoted Tweets

advertisers pay to have their tweets appear in users' search results.

Encouraging users to click a Like button is an example of which step in the social marketing process

amplification

Enhanced Profile Pages

companies pay to display their brand logo or banner at the top of the company's timeline.

Which of the following accounts for the most mobile ad spending

display ads

Factors which make social, local, and mobile marketing different from traditional online marketing:

emphasis on consumer conversations and consumer engagement, & rapid growth of mobile devices

Smartphones are the fastest growing and largest source of mobile commerce revenues. (t/f)

false

the first step in the social marketing process

fan acquisition

The social marketing process

fan acquisition, engagement, amplification, community, and brand strength or sales

The number of people exposed to pins is a measure of which of the following?

fan aquisition

The ratio of impressions to fans is a measure of

fan aquisition

Which of the following earns the most location-based marketing revenue

google

Fan acquisition

impressions generated by your Promoted Tweets; the number of followers and monthly growth.

Building brand strength and ultimately sales

leads generated; percent of revenue generated by Twitter campaigns; the percentage of online conversation for your brand when compared to all other brands in your market.

Which of the following accounts for the most time people spend using a mobile device

listening to music

Lead Generation Cards

marketers can embed a "card" into business tweeters standard Twitter messages.

Television ad Retargeting

marketers can target ads to users who are watching a TV show.

Mobile ads

marketers can use all of the above formats on mobile devices, as well as mobile app install and app engagement ads

News Feed Page Post Ads

marketing messages inserted into user News Feed

Community

monthly interaction rate (a total of comments, responses, and re-tweets). Average on-site time for all followers. The ratio of positive to negative tweets.

Ads that appear in a Facebook user's News Feed are called

page post ads

Engagement

the number of comments, responses, and re-tweets of your tweets, and time that followers stay on your page.

Amplification

the rate at which fans re-tweet or share your tweets.

Promoted Pins

used to promote pins to a targeted audience and encourage users to click through to your Web site


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