ch7 ecom
3rd largest marketing platform
Promoted Trends
: advertisers pay to move their hashtags to the top of Twitter's Trends list
1Like button
a Facebook plug-in that Web sites and Facebook pages use to enable user feedback and support.
Amplify
a Twitter dashboard that allows marketers to send messages to users who followed a show or brand.
Brand pages
a central Web page for a company that is hosted by Facebook
Facebook Exchange (FBX
a real time bidding systems that enables real-time bidding and sale of Facebook ads.
Mobile ads
ads placed on the Facebook mobile app and Facebook mobile pages, including app install ads and in-app ads
Promoted Accounts
advertisers pay to have their branded account suggested to users on the "Who to follow" list.
Promoted Tweets
advertisers pay to have their tweets appear in users' search results.
Encouraging users to click a Like button is an example of which step in the social marketing process
amplification
Enhanced Profile Pages
companies pay to display their brand logo or banner at the top of the company's timeline.
Which of the following accounts for the most mobile ad spending
display ads
Factors which make social, local, and mobile marketing different from traditional online marketing:
emphasis on consumer conversations and consumer engagement, & rapid growth of mobile devices
Smartphones are the fastest growing and largest source of mobile commerce revenues. (t/f)
false
the first step in the social marketing process
fan acquisition
The social marketing process
fan acquisition, engagement, amplification, community, and brand strength or sales
The number of people exposed to pins is a measure of which of the following?
fan aquisition
The ratio of impressions to fans is a measure of
fan aquisition
Which of the following earns the most location-based marketing revenue
Fan acquisition
impressions generated by your Promoted Tweets; the number of followers and monthly growth.
Building brand strength and ultimately sales
leads generated; percent of revenue generated by Twitter campaigns; the percentage of online conversation for your brand when compared to all other brands in your market.
Which of the following accounts for the most time people spend using a mobile device
listening to music
Lead Generation Cards
marketers can embed a "card" into business tweeters standard Twitter messages.
Television ad Retargeting
marketers can target ads to users who are watching a TV show.
Mobile ads
marketers can use all of the above formats on mobile devices, as well as mobile app install and app engagement ads
News Feed Page Post Ads
marketing messages inserted into user News Feed
Community
monthly interaction rate (a total of comments, responses, and re-tweets). Average on-site time for all followers. The ratio of positive to negative tweets.
Ads that appear in a Facebook user's News Feed are called
page post ads
Engagement
the number of comments, responses, and re-tweets of your tweets, and time that followers stay on your page.
Amplification
the rate at which fans re-tweet or share your tweets.
Promoted Pins
used to promote pins to a targeted audience and encourage users to click through to your Web site
