Channels of Distribution Match Up

Intermediary who assists in the sale of goods and services from producer to wholesaler

agent

Path a good or service takes from producer to consumer or industrial user

channel of distribution

Person who uses goods and services

consumer

Items that will be used by ultimate consumers

consumer goods

Path straight from producer to consumer or industrial user

direct distribution

Channels of distribution that involve the use of intermediaries

indirect distribution

Intermediary who functions much the sames as wholesalers do for consumer goods

industrial distributor

Items that will be consumed by the industrial user

industrial goods

Business that buys goods/materials used to make other goods or in the operation of the buiness

industrial user

Business or person who helps to move goods and services from the producer to the consumer

intermediary

Grower, provider, or manufacture of goods and service

producer

Industrial goods channel used for items with low unit values, producer gives up selling responsibilities

producer to agent to industrial distributor to user

Channel used to reach small retailers; producer gives up selling responsibilities

producer to agent wholesaler to retailer to consumer

Most common route for industrial goods

producer to industrial user

Most common channel for consumer goods

producer to wholesaler to retailer to consumer

Business that purchases goods and sells them to consumers

retailers

Business that purchases goods and sells them to retailers

wholesaler

Channel used to reach large retailers; producer gives up selling responsibilities

Producer to agent to retailer to consumer

Industrial goods channel used for items with high unit values; producer gives up selling responsibilities

Producer to agent to user

Channel used to reach large retailers; producer maintains selling responsibilities

Producer to retailer to consumer