chap 10 mngt

all of the following techniques are used in gathering primary data except

analysis of financial records

psychological characteristics of consumers include which of the following

aspiration

when developing a survey, you should consider

incude questions only pertaining to the study

which of these survey methods is the most expensive to conduct

interviews

____ is the use of portable wireless devices to connect to the internet

mobile computing

what is the penetration pricing

setting price to maximize market share

all of the following are identified as stages in consumer buying behavior, according to the family life cycle except

specialty occasion

what is meant by pricing for the life cycle

that pricing needs to be adjusted at each stage in a products life cycle

a market is

a group of consumers who have purchasing power and unsatisfied needs

which of the following are the two major variables needed to identify specific market segments

demographic and benefit

the 4 p's of marketing include all the following except

principle

the key to marketing analysis is

marketing research

a marketing information system compiles and organizes data related to ___ from the customer base

revenue

which of the following is a demographic variable

income

which of the following statements about entrepreneurial marketing is not true

in entrepreneurial marketing, actions are constrained by resources currently controlled

marketing segmentation focuses on which variable

characteristics that differentiate consumers

which of the following influences the choice of marketing philosophy

competitive pressure

in defining research objectives, the entrepreneur should include

consumer tastes

the 4Cs of marketing include all the following except

continuity

inhibitors to marketing research include all the following except

distribution

the final critical factor in the marketing planning process is

evaluation

secondary data consists of

existing information

the sales driven philosophy

focuses on personal selling and advertising to persuade customers to buy the companys output

all of the following factors affect pricing strategies except

government mandates

sometimes consumers associate a higher price with

higher product quality

surveys include contact by

all of the above (mail, telephone, and personal interviews. )

the textbook recommends that social media marketers consider three aspects of social media when using social media tools for marketing purposes. what are they ?

creating something of value, enabling customer promotion, and encouraging participation

which one of these survey methods typically has the lowest respondent corporation

mail surveys

which of these survey methods has the lowest nonresponse rate

personal interviews, door to door

what is skimming

setting price to maximize profit

products that consumers will take time to examine carefully compare for quality and price are

shopping goods

which of the following is not a key factor affecting a marketing information system

size of the system

products or services that consumers make a special effort to find and purchase are

specialty goods

of the following pricing models, which is NOT indicative of pricing in the social media age

the growth stage model

several aspects distinguish social media marketing from the traditional marketing. the textbook discusses all of the following except

relevancy

which of the following is not a method of collecting primary data

review of government publications

which of the following is a marketing philosophy that focuses on personal selling

sales driven philosophy

what part of the marketing plan emphasizes the factors that contribute to a firm's competitive edge

the appraisal of marketing strengths and weaknesses

marketing segmentation is

the process of identifying specific set of characteristics that differentiate one group of consumers from the rest

which of the following statements about the marketing skills of great entrepreneurs is true

they have clear visions of what they want to achieve next

the purpose of marketing research is

to identify customer

of the following, which is not associated with entrepreneurial tactics in market research

in person interviews

which of the following statements about traditional marketing is NOT true

in traditional marketing, the role of a marketer is that of internal and external change agent

of the following, which does the textbook identify as critical to the marketing planning process

marketing research

what is the purpose of loss-leader pricing

to switch customers to new products