chap 10 mngt
all of the following techniques are used in gathering primary data except
analysis of financial records
psychological characteristics of consumers include which of the following
aspiration
when developing a survey, you should consider
incude questions only pertaining to the study
which of these survey methods is the most expensive to conduct
interviews
____ is the use of portable wireless devices to connect to the internet
mobile computing
what is the penetration pricing
setting price to maximize market share
all of the following are identified as stages in consumer buying behavior, according to the family life cycle except
specialty occasion
what is meant by pricing for the life cycle
that pricing needs to be adjusted at each stage in a products life cycle
a market is
a group of consumers who have purchasing power and unsatisfied needs
which of the following are the two major variables needed to identify specific market segments
demographic and benefit
the 4 p's of marketing include all the following except
principle
the key to marketing analysis is
marketing research
a marketing information system compiles and organizes data related to ___ from the customer base
revenue
which of the following is a demographic variable
income
which of the following statements about entrepreneurial marketing is not true
in entrepreneurial marketing, actions are constrained by resources currently controlled
marketing segmentation focuses on which variable
characteristics that differentiate consumers
which of the following influences the choice of marketing philosophy
competitive pressure
in defining research objectives, the entrepreneur should include
consumer tastes
the 4Cs of marketing include all the following except
continuity
inhibitors to marketing research include all the following except
distribution
the final critical factor in the marketing planning process is
evaluation
secondary data consists of
existing information
the sales driven philosophy
focuses on personal selling and advertising to persuade customers to buy the companys output
all of the following factors affect pricing strategies except
government mandates
sometimes consumers associate a higher price with
higher product quality
surveys include contact by
all of the above (mail, telephone, and personal interviews. )
the textbook recommends that social media marketers consider three aspects of social media when using social media tools for marketing purposes. what are they ?
creating something of value, enabling customer promotion, and encouraging participation
which one of these survey methods typically has the lowest respondent corporation
mail surveys
which of these survey methods has the lowest nonresponse rate
personal interviews, door to door
what is skimming
setting price to maximize profit
products that consumers will take time to examine carefully compare for quality and price are
shopping goods
which of the following is not a key factor affecting a marketing information system
size of the system
products or services that consumers make a special effort to find and purchase are
specialty goods
of the following pricing models, which is NOT indicative of pricing in the social media age
the growth stage model
several aspects distinguish social media marketing from the traditional marketing. the textbook discusses all of the following except
relevancy
which of the following is not a method of collecting primary data
review of government publications
which of the following is a marketing philosophy that focuses on personal selling
sales driven philosophy
what part of the marketing plan emphasizes the factors that contribute to a firm's competitive edge
the appraisal of marketing strengths and weaknesses
marketing segmentation is
the process of identifying specific set of characteristics that differentiate one group of consumers from the rest
which of the following statements about the marketing skills of great entrepreneurs is true
they have clear visions of what they want to achieve next
the purpose of marketing research is
to identify customer
of the following, which is not associated with entrepreneurial tactics in market research
in person interviews
which of the following statements about traditional marketing is NOT true
in traditional marketing, the role of a marketer is that of internal and external change agent
of the following, which does the textbook identify as critical to the marketing planning process
marketing research
what is the purpose of loss-leader pricing
to switch customers to new products