Chap 12 Marketing

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which of the following channels intermediaries do not take title to products but instead being a seller and buyer together?

agent

which two of the following are intermediaries that have legal authority to act on behalf of the manufacturer?

broker & wholesaler

logistics

deals with decisions needed to move aproduct from the source to raw materials to consumption

wholesalers are intermediaries who sell to

other intermediaries

benefits assoc. with reverse logistics

reduced waste n lowered operating costs

combination of a firms supplier network and it's marketing channel is known as

supply chain

channel conflicts occurs between

two channel members

a form that would typically called a _ in consumer marketing would perform the same functions as a distributer in business markets

wholesaler

intensive distribution means that

a firm tries to place it's producsts/serviced in as many outlets as possible

___makes possible the flow of goods from a producer through intermediaries to a buyer

a marketing channel

a marketing channel consists of those individuals or forms involved in the process of making products available to consumers or industrial users

channel

choice of a marketing ___ by a producer might involve examining a number of factors including coverage of the target market buyer requirements, and profitability

channel

when one channel member believes another channel memberc is engaged in behavior that prevents it from achieving it's goals,

channel conflict

choosing a marketing ___ is w critical decision for producer because not only does it provide a link to buyers but also means through which it implemented various elements of it marketing strategy

channels

types of vertical marketing systems

corporate,contractual,administered

as it pertains to a supply chain, the ability to satisfy users in terms of time, dependability, communication and convenience

customer service

GE self it's large appliances directly but also uses retail stores like Lowe's to sell to consumers

dual distribution

inbound portion of supply chain incorporates

flow of finished products, rae materials n parts, supplier network

which of the following is true about marketing channels?

indirect channels are longer than direct ones

presence of intermediaries suggests

indirect marketing channel

highest level of distribution intensity

intensive distribution

Amazon and Orbitz are both part of

internet marketing channels

____ costs like Transportation and order processing of dal a s are a large part, estimated at 20-30 percent of the retail cost of an automobile

logistics

activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are known as

logistics

direct and indirect are types of

marketing channels

which of the following should be considered as part of total logistics cost

material handling and housing & order processing

the objective of logistics management in a customer driven supply chain is to

minimiza production costs, maximum customer service

correct term for marketing that exploits opportunities with both traditional intermediaries and online?

multichannel marketing

the difference between an agent and a wholesaler is that the latter

own the product it sells

which two best describe choices for designing supply chain that meets customer requirements and align with strategy

responsive and efficient

process of reclaiming recyclable and reusable materials etc from the point of consumption for use for repair, remanufacturing etc is

reverse logistics

are typically designed to be either responsive or efficient depending on a firms surrategy to meet customer requirements

supply chains

___ marketing systems are professionally managed and centrally coordinated marketing channels designed to achieve changed economics and maximum marketing impact

vertical

forms that buy products from manufacturers and resell them to retailers are known as

wholesalers


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