Chap 12 Marketing
which of the following channels intermediaries do not take title to products but instead being a seller and buyer together?
agent
which two of the following are intermediaries that have legal authority to act on behalf of the manufacturer?
broker & wholesaler
logistics
deals with decisions needed to move aproduct from the source to raw materials to consumption
wholesalers are intermediaries who sell to
other intermediaries
benefits assoc. with reverse logistics
reduced waste n lowered operating costs
combination of a firms supplier network and it's marketing channel is known as
supply chain
channel conflicts occurs between
two channel members
a form that would typically called a _ in consumer marketing would perform the same functions as a distributer in business markets
wholesaler
intensive distribution means that
a firm tries to place it's producsts/serviced in as many outlets as possible
___makes possible the flow of goods from a producer through intermediaries to a buyer
a marketing channel
a marketing channel consists of those individuals or forms involved in the process of making products available to consumers or industrial users
channel
choice of a marketing ___ by a producer might involve examining a number of factors including coverage of the target market buyer requirements, and profitability
channel
when one channel member believes another channel memberc is engaged in behavior that prevents it from achieving it's goals,
channel conflict
choosing a marketing ___ is w critical decision for producer because not only does it provide a link to buyers but also means through which it implemented various elements of it marketing strategy
channels
types of vertical marketing systems
corporate,contractual,administered
as it pertains to a supply chain, the ability to satisfy users in terms of time, dependability, communication and convenience
customer service
GE self it's large appliances directly but also uses retail stores like Lowe's to sell to consumers
dual distribution
inbound portion of supply chain incorporates
flow of finished products, rae materials n parts, supplier network
which of the following is true about marketing channels?
indirect channels are longer than direct ones
presence of intermediaries suggests
indirect marketing channel
highest level of distribution intensity
intensive distribution
Amazon and Orbitz are both part of
internet marketing channels
____ costs like Transportation and order processing of dal a s are a large part, estimated at 20-30 percent of the retail cost of an automobile
logistics
activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are known as
logistics
direct and indirect are types of
marketing channels
which of the following should be considered as part of total logistics cost
material handling and housing & order processing
the objective of logistics management in a customer driven supply chain is to
minimiza production costs, maximum customer service
correct term for marketing that exploits opportunities with both traditional intermediaries and online?
multichannel marketing
the difference between an agent and a wholesaler is that the latter
own the product it sells
which two best describe choices for designing supply chain that meets customer requirements and align with strategy
responsive and efficient
process of reclaiming recyclable and reusable materials etc from the point of consumption for use for repair, remanufacturing etc is
reverse logistics
are typically designed to be either responsive or efficient depending on a firms surrategy to meet customer requirements
supply chains
___ marketing systems are professionally managed and centrally coordinated marketing channels designed to achieve changed economics and maximum marketing impact
vertical
forms that buy products from manufacturers and resell them to retailers are known as
wholesalers
