CHAP 5 quiz and warmup

which of the five characteristics identified in the text has an inverse relationship with an innovation's rate of adoption? As this characteristic increases, the rate of adoption is slower.

complexity

which of the following statement is correct regarding consumer buying decisions?

consumers are often unaware of what influences their purchases

which of the following statements is correct regarding the influence of personal factors on buyer behavior?

consumers tend to buy brands whose personality matches their own

according to the text, what is the most basic cause of a person's wants and behaviors?

culture

what are the three cultural factors that influence consumer buyer behavior

culture, subculture, and social class

___________ behavior occurs when consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands

dissonance- reducing buying

marketers try to bring their new products ton the attention of potential ________.

early adopters

compared to the mainstream buying public, Hispanic consumers tend to be deeply __________ oriented, making this a special characteristics and behavior

family

dissonance- reducing buying behavior would result from which of the following conditions?

high involvement and few differences between brands

what is the correct order of the five stages in the buyer decision process?

need recognition, information search, need recognition, the purchase decision, and post purchase behavior

which of the following is a personal factor that influences a consumer's buying behavior

occupation

what determines if a buyer is satisfied or dissatisfied with a purchase

the relationship between consumer expectations and perceived product performance

in the product adoption process, ____________

there are five stages

which of the following correctly identifies the social factors that influence consumer buyer behavior?

small groups, social networks, family, and social roles and status

consumer motivation, perception, and learning are related to the _________ factors influencing consumer behavior

psychological