Chapter 1

Which of the following features or services is likely to be found at an economy/limited service property? a) uniformed services b) room service c) small meeting rooms d) banquet rooms

c

Which of the following types of hotels would likely appeal most to pleasure/leisure travelers? a) airport hotels b) residential hotels c) resort hotels d) convention hotels

c

Hotels that maintain a relatively high ratio of staff members to guests are likely to provide _____________ service. a) world-class b) quality c) economy/limited d) mid-range

a

Identifying smaller groups within a target market and developing products and services to satisfy these groups is called: a) market segmentation. b) demand marketing. c) supply marketing. d) franchising.

a

The owner/manager of the Dew Drop Inn has a great deal of flexibility in responding to changes in local market conditions but cannot afford broad advertising exposure and pays relatively high prices for supplies. The Dew Drop Inn is probably a(n) ______________ property. a) independent b) corporate c) franchisee d) chain property

a

Which of the following is often a characteristic of an extended-stay hotel? a) limited housekeeping services b) several kinds of food and beverage services c) recreational and exercise facilities d) conference and meeting rooms

a

A group of investors is planning to develop a conference center on the outskirts of a major city. Financing opportunities depend on assuring the bank that the property will be operated by a professional staff. Which of the following would be the best option for the investors if none of them has a hospitality management background? a) joining a referral group b) contracting with a management company c) forming a hotel chain d) becoming an independent property

b

The level of service quality in hotels is determined by: a) the variety of amenities offered. b) consistent service delivery. c) independent rating services. d) increasing service variability.

b

Which of the following are primarily designed to create and sustain brand loyalty among guests? a) internal marketing programs b) quality service initiatives c) amenity innovations d) frequent traveler programs

d

Which of the following types of hotels is least likely to offer uniformed guest services? a) first-class service hotels b) world-class service hotels c) mid-range service hotels d) economy/limited service hotels

d