Chapter 1 - Digital Marketing Foundations

URL is an acronym for Unattached Requisition License Unified Research Link Uniform Resource Locator Utility Return Limit

Uniform Resource Locator

When a shopper puts an item in their online shopping cart, Amazon recommends add-on products to increase engagement increase traffic increase revenue increase the conversion rate

increase revenue

Unpaid referral traffic is traffic that comes from links from other websites that are not paid for banner ads bots and web crawlers links from other websites that are paid under the table

links from other websites that are not paid for

Which of the following is NOT a dynamic language? HTML Java PHP Perl

HTML

Which of the following is NOT an example of direct traffic? Someone clicks on a bookmark from his/her browser Someone types the name of a website into a search bar and clicks the first link on the search engine results page Someone clicks on a link from an email Someone types in the URL of a website into the browser address bar

Someone types the name of a website into a search bar and clicks the first link on the search engine results page

How can credit card numbers and other sensitive information be transferred across the internet without third parties seeing it (and stealing it)? Only computers with the correct IP address can receive information packets sent across the internet The internet has developed an ethos of honesty and integrity Transport layer security encrypts sensitive information The internet is hack-proof

Transport layer security encrypts sensitive information

The AIDA model states that the process of creating a customer follows these four steps: Aspiration → Innovation → Desire → Activation Awareness → Interest → Desire → Action Awareness → Intensity → Demonstration → Anticipation Anticipation → Interest → Determination → Activity

Awareness → Interest → Desire → Action

The primary conversion for a lead generation site is a phone call from a website visitor Both a phone call and a form fill a referral to a friend a form fill on the website

Both a phone call and a form fill

Which of the following is NOT an aspect of successful websites? Drive conversions Generate traffic Maximize revenue Create captivating design

Create captivating design

What enables a website to recognize a computer as a return visitor (as opposed to a first-time visitor)? a cookie the IP address the computer's physical location the computer configuration

a cookie