chapter 10
T or F all graphic designers are artists
F
define typeface
a style of type
which artist acknowledged that graphic design is a part of our personal lives
andy warhol
what is the term for specific guidelines for color, typography, and layout developed to project a consistent image
brand identity
what is the main goal of graphic design
communicate a specific message
today most graphic artist use ___ to create their designs
computers
how was graphic design used in film and tv
design advertisements design titles design credits
what characteristics best describe media art?
digital technologies are turned to expressive ends collaborations between several artists working in different media
the layout of a design must make information ___ to grasp
easier
which artist created the following poster that highlighted the entainment at a famous cabaret
henri de toulouse lautrec
a development of the 18th and 19th centuries, the industrial revolution greatly ___ the uses of graphic design for commercial purposes
increased
the digital revolution added what new element to graphic design
interactivity
the yin yang symbol is the model of successful graphic design, through the use of black and white it clearly expresses
interdependence balance
what is referred to as a designer's blueprint?
layout
identify the examples of symbols and how they function
letters are symbols that represent sound lines are symbols that represent perception
in contrast to other art forms where the interpretation is open graphic design has to be ___ and ___ to be successful
limited in interpretation controlled in meaning
the use of digital technologies to expressive ends is called
new media
what do logos and trademarks generally represent
organizations products
a ___ conveys information or embodies ideas
symbol
what are some of the things that are measured in a layout
the margins the text the page
what is true about symbols
they serve as repositories for ideas and associations societies and cultures give symbols meaning or value their associated meaning can change radically over time
it is easier to read a layout when only the necessary information is presented
true
in the past type was put in to place by hand, now computers and photographic methods are used, regardless the process is called
type setting
what is a major challenge for interaction designers
visual clarity
what did the artist albrecht durer focus on when designing well balanced letter forms such as these
visual weight line thickness
who designed textarc a program that allows user to explore relationships between words
w. Bradford paley
a standardized text logo is called a
woodmark logotype
Barbara kruger combined which two aspects of graphic design to influence how viewers interpreted her artwork?
word and image
