chapter 10

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T or F all graphic designers are artists

F

define typeface

a style of type

which artist acknowledged that graphic design is a part of our personal lives

andy warhol

what is the term for specific guidelines for color, typography, and layout developed to project a consistent image

brand identity

what is the main goal of graphic design

communicate a specific message

today most graphic artist use ___ to create their designs

computers

how was graphic design used in film and tv

design advertisements design titles design credits

what characteristics best describe media art?

digital technologies are turned to expressive ends collaborations between several artists working in different media

the layout of a design must make information ___ to grasp

easier

which artist created the following poster that highlighted the entainment at a famous cabaret

henri de toulouse lautrec

a development of the 18th and 19th centuries, the industrial revolution greatly ___ the uses of graphic design for commercial purposes

increased

the digital revolution added what new element to graphic design

interactivity

the yin yang symbol is the model of successful graphic design, through the use of black and white it clearly expresses

interdependence balance

what is referred to as a designer's blueprint?

layout

identify the examples of symbols and how they function

letters are symbols that represent sound lines are symbols that represent perception

in contrast to other art forms where the interpretation is open graphic design has to be ___ and ___ to be successful

limited in interpretation controlled in meaning

the use of digital technologies to expressive ends is called

new media

what do logos and trademarks generally represent

organizations products

a ___ conveys information or embodies ideas

symbol

what are some of the things that are measured in a layout

the margins the text the page

what is true about symbols

they serve as repositories for ideas and associations societies and cultures give symbols meaning or value their associated meaning can change radically over time

it is easier to read a layout when only the necessary information is presented

true

in the past type was put in to place by hand, now computers and photographic methods are used, regardless the process is called

type setting

what is a major challenge for interaction designers

visual clarity

what did the artist albrecht durer focus on when designing well balanced letter forms such as these

visual weight line thickness

who designed textarc a program that allows user to explore relationships between words

w. Bradford paley

a standardized text logo is called a

woodmark logotype

Barbara kruger combined which two aspects of graphic design to influence how viewers interpreted her artwork?

word and image


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