Chapter 10
What percent of online retailers now have m-commerce websites?
55 percent
Which of the following best describes the digital social graph?
A collection of millions of personal social graphs
As described in the opening case, what is YouTube's revenue model?
Advertising
what standards are referred to when discussing universal standard as a unique feature of e-commerce
Internet technology standards
Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.
True
Yahoo is an example of the portal business model
True
Youtube does not use dynamic pricing
True
behavioral targeting occurs at individual websites and within apps
True
eBay is an example of the market creator business model
True
transaction brokers
save users money and time by processing online sales transactions.
When did e-commerce begin
1995
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?
B2C e-commerce
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?
Community provider
Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.
Dynamic
Which of the following statements about exchanges is not true?
Exchange provide vertical markets
Which of the following best illustrates the advertising revenue model?
Facebook provides a social network for free, but shows sponsored content in users' News Feeds.
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down
False
Information asymmetry exists when there is more information about one product than there is about a similar product.
False
Retail consumer e-commerce is growing at single-digit rates.
False
Rich media advertisements are used to ell products and service online
False
Search engines marketing is the largest form of web marketing
False
Traditional online marketing, such as display ads, have been replaced by video ads.
False
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.
Free/freemium
Geoadvertising sends ads to users based on their
GPS locations.
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.
Geosocial
Which of the following is the largest mobile advertising platform?
Compared to digital goods, traditional goods have:
Higher costs of distribution
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?
Information density
all of the following are examples of "on demand" companies except
Which of the following dimensions of e-commerce technology involves the engaging consumers in a dialogue that dynamically adjusts the experience to the individual
Interactivity
Compared to traditional markets, digital markets have:
Lower search costs
As described in the chapter case, Uber uses the ________ revenue model.
Market creator
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called
Marketspace
_______ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article.
Native advertising
Which of the following companies uses the subscription revenue model
Netflix
Which of the following is not an example of location-based services?
Netflix
A secure website that links a large firm to its suppliers and other key business partners is called a(n):
Private industrial network
Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing
Richness
The effort required to locate a suitable product is called
Search costs
Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix?
Search engine
Which of the following is an example of a direct good in the automobile industry?
Sheet steel
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.
Social media
Which of the following statements about Net marketplace is not true
Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
Which of the following statements about EDI is not true?
Today, EDI is only used for document automoation
Advertising networks track a user's behavior at thousands of websites.
True
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
True
Behavioral targeting refers to targeting ad messages to a person's clickstream behavior.
True
Cost transparency refers to the ability of consumers to discover what merchants actually pay for products
True
E-commerce refers to the use of the Internet and the web to transact business.
True
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down
True
In general, for digital goods, the marginal cost of producing another unit is about zero.
True
In the affiliate revenue model, firms derive revenue by referring consumers to other firms selling online.
True
Menu costs are the merchants cost of changing prices
True
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.
True
Podcasting allows subscribers to listen to live streaming radio and other audio content
True
Which of the following is an example of a private industrial network?
VW group supply
Which of the following is a milestone for the Phase 1: Planning phase of developing an e- commerce presence?
Web mission statement
Which of the following is a milestone for the website development phase of building an e- commerce presence?
Website plan
As described in the opening case, what is the primary business model employed by YouTube?
content provider
Ikea asked for the help of its customers in designing new furniture. This is an example of:
crowdsourcing
Which of the following is not one of four types of presence to be considered when building an e-commerce presence?
Which of the following best illustrates the transaction fee revenue model?
eBay receives a small fee from a seller if a seller is successful in selling an item
Disintermediation does not benefit the consumer
false
The internet increases information asymmetry
false
Compared to traditional goods, digital good have
low marginal costs of production
in digital markets
menu costs decline
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.
micropayment
Facebook's Like button is an example of which of the following?
network notification
Selling the same goods to different targeted groups at different prices is called
price discrimination
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
procurement
Procurement involves all of the following except:
production scheduling
market creators
provide a digital environment where buyers and sellers can establish prices for products
What event marked the beginning of e-commerce
the first product advertised online
information density refers to the
total amount and quantity of information available to all market participants.
Which of the following best illustrates the sales revenue model?
Apple accepts micropayments for single music track downloads
Removing the business process layers in a distribution channel is called:
Disintermediation
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
False
what is the primary benefit to consumers of disintermediation
Lower Costs
What is the difference between personalization and customization, as applied to e-commerce technologies?
Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences.
All of the following are unique features of e-commerce technology except
Price discrimination
Exposing an individual to ads that are chosen based on the choices of their friends is an example of:
Social marketing
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
asymmetry
An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of:
collaborative shopping
