Chapter 10: Marketing with YouTube
What is the max amount of characters that should be in a YouTube video description?
5,000 characters
What percentage of YouTube's views are from outside of the U.S.?
80%
YouTube is available in ____ countries and _____ different languages.
88, 76
What should be in a YouTube video description?
A clear overview of what a video is, relevant keywords, as well as call-to-action links to other YouTube videos or to a company website
What do YouTube end screens do?
They encourage viewers to continue engaging with the brand or content
What is the most popular video on YouTube?
"Despacito by Luis Fonzi featuring Daddy Yankee"
What was the first YouTube video posted?
"Me at the Zoo"
What is YouTube's mission statement?
"To give everyone a voice and show them the world."
What is the max amount of characters that should be used when tagging a video?
500 characters
What percentage of YouTube users are male?
62%
Who founded YouTube?
Chad Hurley, Steve Chen, Jawed Karim
Why is it important for brands to include a channel trailer?
It is a great place for brands to showcase their most important video from the channel; include a company story video to introduce viewers to the brand, a popular product, customer story or the most YouTube video from the channel
What is a thumbnail?
The image and first element of a YouTube video that catches the eyes of potential viewers
When promoting products or services, what should you include in the title?
The product
What are video transcripts and closed captions?
Written text for videos containing audio; they not only make YouTube videos accessible to deaf, hard or hearing viewers or those watching with no sound, they also increase the search ranking of videos
Out of all business categories, _______ brands have the most subscribers on YouTube, followed by technology, food and beverage, automobile and apparel l.
media
In terms of the most searched and watched content, _________________ top the list.
music videos
Youtubers one of the top channels for _______________.
video marketing
The average YouTube viewing session lasts more than _____ minutes.
40
What is the max amount of YouTube cards publishers can include in each video?
5 cards
What should brands include in their YouTube content strategy?
1. Include a Channel Trailer 2. Experiment with Different Video Content Types 3. Publish Videos Regularly and at Optimal Times 4. YouTube Live 5. Embed YouTube Videos on Websites, Blogs, and in Emails 6. Keep Viewers Engaged 7. Engage with Viewers 8. Marketing YouTube Videos 9. Engage with Influencers 10. Utilize YouTube Analytics 11. Advertising
How can you optimize YouTube videos?
1. Keywords 2. Titles 3. Descriptions 4. Transcripts and Closed Captions 5. Tags 6. Thumbnail 7. YouTube Cards 8. YouTube End Screens
What information should brands include in their "About" section of their YouTube profile?
1. Welcome message/statement 2. Up to 5 links to company websites and social media profiles 3. A call-to-action link for subscribers 4. A contact email for business inquiries 5. Highlight additional channels from under their own brand
What age range is most active on YouTube?
18-34 and 18-49 year olds
When was YouTube founded?
2005
YouTube is the __________ largest search engine and __________ most popular website in the world, after Google.
2nd
What percentage of YouRube users are female?
38%
Up to ____ many elements can be added to direct viewers to a brand's content, channel or website
4
What is the max amount of characters that should be in a YouTube title?
No more than 70 characters
Why do many brands choose to add company branding to each thumbnail?
For brand awareness and consistency
To create a YouTube Business account, brands must have a ___________ account.
What type of tags should brands use?
High quality tags over quantity
What other type of titles do well on YouTube?
How-to-advice, tips, numbered and list titles
What is YouTube's algorithm?
It uses data such as video relevance, video quality, watch time (views, view duration, session starts, upload frequency, session duration, session ends), the number of video likes/dislikes and more to determine which videos show up higher in search results and recommendation; it prioritizes watch time and time spent on the platform over views
What brand's channel had the most video views on YouTube in 2009?
Lego
What category receives the highest quantity of video uploads?
People and blogs, followed by gaming
What is the major key to success with YouTube?
Properly optimizing each video to gain the most views
What are YouTube cards?
Small, rectangle notifications that appear in the top right-hand corner of a YouTube video when playing
What do YouTube cards provide to publishers?
The ability to upload a custom image, title and call to action
What is a channel trailer?
The first video that users will see when visiting a channel
Why was YouTube created?
The founders were unable to find video clips from Janet Jackson's 2004 Super Bowl incident
What is YouTube?
The world's most popular online video sharing site
Why is it important to include YouTube cards in each video?
They are a great way to keep viewers engaged in a brand's content, promote related material or drive website views
What are YouTube end screens?
They are shown during the last 5-20 seconds of a video
Why is it important to include tags in a YouTube video?
They ensure that videos appear in the "related" video section of YouTube
What do YouTube cards do?
They point viewers to other videos, channels or a company website, and can be even used to run polls
What is a major mistake that many brands do when it comes to choosing thumbnails for their YouTube videos?
They upload videos without changing the default thumbnail
What is important that brands do concerning the thumbnails of their YouTube videos?
To create and upload a unique thumbnail for each video to catch the eye of viewers
YouTube does not like ___________ headlines.
clickbait
