Chapter 10: Marketing with YouTube

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What is the max amount of characters that should be in a YouTube video description?

5,000 characters

What percentage of YouTube's views are from outside of the U.S.?

80%

YouTube is available in ____ countries and _____ different languages.

88, 76

What should be in a YouTube video description?

A clear overview of what a video is, relevant keywords, as well as call-to-action links to other YouTube videos or to a company website

What do YouTube end screens do?

They encourage viewers to continue engaging with the brand or content

What is the most popular video on YouTube?

"Despacito by Luis Fonzi featuring Daddy Yankee"

What was the first YouTube video posted?

"Me at the Zoo"

What is YouTube's mission statement?

"To give everyone a voice and show them the world."

What is the max amount of characters that should be used when tagging a video?

500 characters

What percentage of YouTube users are male?

62%

Who founded YouTube?

Chad Hurley, Steve Chen, Jawed Karim

Why is it important for brands to include a channel trailer?

It is a great place for brands to showcase their most important video from the channel; include a company story video to introduce viewers to the brand, a popular product, customer story or the most YouTube video from the channel

What is a thumbnail?

The image and first element of a YouTube video that catches the eyes of potential viewers

When promoting products or services, what should you include in the title?

The product

What are video transcripts and closed captions?

Written text for videos containing audio; they not only make YouTube videos accessible to deaf, hard or hearing viewers or those watching with no sound, they also increase the search ranking of videos

Out of all business categories, _______ brands have the most subscribers on YouTube, followed by technology, food and beverage, automobile and apparel l.

media

In terms of the most searched and watched content, _________________ top the list.

music videos

Youtubers one of the top channels for _______________.

video marketing

The average YouTube viewing session lasts more than _____ minutes.

40

What is the max amount of YouTube cards publishers can include in each video?

5 cards

What should brands include in their YouTube content strategy?

1. Include a Channel Trailer 2. Experiment with Different Video Content Types 3. Publish Videos Regularly and at Optimal Times 4. YouTube Live 5. Embed YouTube Videos on Websites, Blogs, and in Emails 6. Keep Viewers Engaged 7. Engage with Viewers 8. Marketing YouTube Videos 9. Engage with Influencers 10. Utilize YouTube Analytics 11. Advertising

How can you optimize YouTube videos?

1. Keywords 2. Titles 3. Descriptions 4. Transcripts and Closed Captions 5. Tags 6. Thumbnail 7. YouTube Cards 8. YouTube End Screens

What information should brands include in their "About" section of their YouTube profile?

1. Welcome message/statement 2. Up to 5 links to company websites and social media profiles 3. A call-to-action link for subscribers 4. A contact email for business inquiries 5. Highlight additional channels from under their own brand

What age range is most active on YouTube?

18-34 and 18-49 year olds

When was YouTube founded?

2005

YouTube is the __________ largest search engine and __________ most popular website in the world, after Google.

2nd

What percentage of YouRube users are female?

38%

Up to ____ many elements can be added to direct viewers to a brand's content, channel or website

4

What is the max amount of characters that should be in a YouTube title?

No more than 70 characters

Why do many brands choose to add company branding to each thumbnail?

For brand awareness and consistency

To create a YouTube Business account, brands must have a ___________ account.

Google

What type of tags should brands use?

High quality tags over quantity

What other type of titles do well on YouTube?

How-to-advice, tips, numbered and list titles

What is YouTube's algorithm?

It uses data such as video relevance, video quality, watch time (views, view duration, session starts, upload frequency, session duration, session ends), the number of video likes/dislikes and more to determine which videos show up higher in search results and recommendation; it prioritizes watch time and time spent on the platform over views

What brand's channel had the most video views on YouTube in 2009?

Lego

What category receives the highest quantity of video uploads?

People and blogs, followed by gaming

What is the major key to success with YouTube?

Properly optimizing each video to gain the most views

What are YouTube cards?

Small, rectangle notifications that appear in the top right-hand corner of a YouTube video when playing

What do YouTube cards provide to publishers?

The ability to upload a custom image, title and call to action

What is a channel trailer?

The first video that users will see when visiting a channel

Why was YouTube created?

The founders were unable to find video clips from Janet Jackson's 2004 Super Bowl incident

What is YouTube?

The world's most popular online video sharing site

Why is it important to include YouTube cards in each video?

They are a great way to keep viewers engaged in a brand's content, promote related material or drive website views

What are YouTube end screens?

They are shown during the last 5-20 seconds of a video

Why is it important to include tags in a YouTube video?

They ensure that videos appear in the "related" video section of YouTube

What do YouTube cards do?

They point viewers to other videos, channels or a company website, and can be even used to run polls

What is a major mistake that many brands do when it comes to choosing thumbnails for their YouTube videos?

They upload videos without changing the default thumbnail

What is important that brands do concerning the thumbnails of their YouTube videos?

To create and upload a unique thumbnail for each video to catch the eye of viewers

YouTube does not like ___________ headlines.

clickbait


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