chapter 10 quiz
Increasing customer retention by 2 percent has the same financial impact as reducing costs by ___ percent.
10
In 2019, about ___ percent of all global retail sales will occur online.
13
When it comes to the speed at which an online company's Web page downloads, companies strive to follow which rule?
2 second rule
Shoppers who return to return to a company's Web site spend _____ times as much as one-time shoppers.
2.92
In the United States, what percentage of small business Web sites are not mobile-commerce friendly?
23
xperts estimate that as many as _______ e-commerce sites sell goods and services on the Internet.
24 million
Many online shoppers are overwhelmed at the complexity of Web sites. A good rule of thumb is to include no more than _____ major piece(s) of information on each page of a Web site.
3
The average conversion rate for e-commerce sites is _____ percent.
3.2
E-mail remains the backbone of online marketing for small businesses. The average click-through rate for e-mail ads, the percentage of recipients of an e-mail ad who click on the link that takes them to the company's Web site, is _____ percent.
3.6
By 2020, mobile devices will account for ___ percent of all retail e-commerce sales.
41
The average number of steps in the checkout processes of the top 50 grossing Web sites is:
5.4
What percentage of the world's online population use the Internet to make purchases? A. 43
52
What percentage of small businesses in the United States have Web sites?
54
Spam, unsolicited and universally despised e-mail messages, makes up _____ percent of all e-mail messages.
58
In the United States, online and Internet-influenced sales account for ___ percent of total retail sales, or more than $2.16 trillion.
60
E-mail subject lines with ___________ characters produce the highest read rates
61 to 70
percent of the time spent online is through a mobile device, most often a smart phone.
67
What percentage of online customers fill their shopping carts and then abandon them before checking out?
69 percent
Electricity reached 50 percent penetration into U.S. households in 40 years, and the computer reached 50 percent penetration in 30 years. How long did the Internet take to reach 50 percent of U.S. households?
7 years
According to the TRUSTe Privacy Index, ____ percent of Americans say they have limited their online activity, including making purchases, within the last year because of privacy concerns.
74
Search engine optimization (SEO) is essential to a successful e-commerce effort. _____ percent of search engine users never scroll past the first page of the search results.
75
Including video on a Web site landing page increases a company's conversion rate by ____ percent.
80
_____ percent of online shoppers say that they trust online reviews of products, services, and businesses as much as personal recommendations.
84
More than 3.7 billion people around the world use the Internet, and more than ____ percent of them live outside the United States.
91
Which of the following is NOT one of the six essential factors for achieving e-commerce success?
Creating a Web site with a "more is better" design
What is the most common reason that online shoppers abandon their shopping carts before checking out?
Shipping and other costs that are too high
Abernathy has been studying the Web analytics for his company's e-commerce site. He used the following formula to calculate one of the metrics: Formula: Number of single-page viewers ÷ Total number of visitors. Which metric did Abernathy calculate?
bounce rate
Abernathy has been studying the Web analytics for his company's e-commerce site. He used the following formula to calculate one of the metrics: Formula: 1 dash (Number of customers who complete a transaction ÷ Number of shoppers who place at least one item in a shopping cart). Which metric did Abernathy calculate?
cart abandonment rate
Which of the following devices generates the highest average online order?
desktop
Which of the following words in a marketing e-mail subject line is likely to produce above-average open rates?
essential
A _________ Web site conforms naturally and seamlessly to size and resolution of the device on which it is displayed.
reponsive
Which of the following tools drive the most traffic to a company's Web site?
search engine
